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Were you searching for the best digital marketing courses in Akron? Want to know all about the fees, course structure, and duration? Well, then this is the right place for you. In this blog, we have listed the top 5 digital marketing courses in Akron to help you choose the best institute to start your digital marketing career.
Digital marketing is the promotion of business through the Internet and other digital communication to connect with customers. With the ongoing pandemic, digital marketing is the need of the hour. The outburst of Covid-19 has badly affected businesses all over the world and resulted in people losing their only sources of income. Here, let us have a look at the digital marketing jobs available in Akron.
Impressive, right? These numbers are just going to increase in the coming future. So, If you are considering starting your career in digital marketing, then there is no better time than now. Now, let’s continue with the blog and understand the top 5 digital marketing courses in Akron.
Kartik Mittal
Digital Marketing Trainer
Updated on: Dec 31, 2024
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Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Akron for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Akron.
List of Top 5 Digital Marketing Courses in Akron
Here’s an overview of the top 5 digital marketing courses in Akron, their duration, and their fee structure.
| Institute | Course Duration | Google Reviews |
|---|---|---|
| IIDE – The Digital School | 6-11 months | 4.8 (1058 reviews) |
| Pathrise | 8 Weeks | (81 reviews) |
| Udemy | 81 Hours | 1.6 (22 reviews) |
| Udacity | 3 Months | N/A |
| Great Learning | 300 Hours | (1,138 reviews) |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high-paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies & Projects | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course | Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course | Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course | Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course | Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course | Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course | Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Pathrise
Pathrise provides an online digital marketing Bootcamp for students and working professionals that covers topics such as paid search, display ads, SEO, conversion rate optimization, and more. Along with mentoring they even help you optimize your resume and guide you on how to nail your interviews. After the completion of 8 weeks program, additional workshops, and weekly 1-1 sessions are also held till you land a job.
Course Syllabus
- Marketing and Business Strategy,
- Marketing Strategy Roadmapping and Planning
- Paid search
- Paid social
- Display ads
- SEO
- Content Marketing
- Earned Media
- Email Marketing
- Marketing Automation
- Conversion Rate Optimization
- Marketing Analytics
Course Highlights
- Free until you get hired
- 1-on-1 with a personal mentor
- Online and flexible
- Guaranteed placement
| Course Benefits Matrix | Pathrise |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ✅ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Duration and Fees
The duration of the course is approx. 8 weeks. The fee of the course is not mentioned, please contact the provider for further details.
Course Placements
Students from Pathrise have been placed at companies like Facebook, Google, Amazon, and Stripe.
Course Reviews
Pathrise has a rating of on Google based on 81 reviews.
Culture
Here’s a glimpse of student life at Pathrise-
Contact Details
Address: San Francisco Bay Area, California, United States.
3. Udemy
Udemy is an online learning platform where one can learn Digital Marketing. It was founded on 11 May 2010, created by Eren Bali, Gagan Biyani and Oktay Caglar. Udemy provides course tools such as videos, PPTs, ZIP files, and live classes to the students. Instructors also engage & interact with the students via online virtual mode. It offers many courses like SEO, SMM, etc.
Course Syllabus
- Find Your Audience Through Market Research.
- Set up Your Website, Design It, Add Products & Post Content on Your Blog.
- Drive Traffic to Your New Website.
- Create Converting Facebook Ads.
- Create Ads Using Google Ads.
- Optimize Your Website & YouTube Videos with SEO (Search Engine Optimization).
- Market On The Biggest 8 Social Media Platforms.
- Use Google Analytics to Understand Your Audience.
- Build Landing Page & Start Sending Out Emails to Your Targeted Audience.
Course Highlights
- 81.5 hours of on-demand video
- 99 downloadable resources
- 1 practice test
- Full lifetime access
- Access on mobile and TV
- Assignments
- Certificate of completion
| Course Benefits Matrix | Udemy |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Duration and Fees
The duration of the course is approximately 81 hours. To know about the fees, please contact the course provider.
Course Placement
Contact the institute for more details on placement.
Course Reviews
With a 1.6-star rating, It has 22 Google reviews from the students.
Culture
Contact the institute for student activities and more information on culture.
Contact Details
Phone : (415) 813- 1710
Email: [email protected]
Address: 600 Harrison Street 3rd Floor San Francisco, CA 94107 United States
4. Udacity
Udacity is an online education platform that provides courses to students and corporate professionals who want to upskill in their careers. Through their flexible educational platform, they partner with leading companies and help coach students in technical skills. Its mission is to help working professionals attain success in their respective fields.
Course Syllabus
- Marketing Fundamental
- Content Strategy
- Social Media Marketing
- Social Media Advertising
- Search Engine Optimization (SEO)
- Search Engine Marketing with Google Ads
- Display Advertising
- Email Marketing
- Measure and Optimize with Google Analytics
Course Highlights
- Real-world projects from industry experts
- A personal career coach and career services
- Flexible learning program
- Technical mentor support
| Course Benefits Matrix | Udacity |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Duration and Fees
The duration of the digital marketing course is 3 months. The fee for the course is USD 784.15.
Course Placements
N/A
Course Reviews
The students are satisfied with the core syllabus and real time projects provided.
Culture
N/A
Contact Details
Phone: 650-938-9090
Email: [email protected]Address: Mountain View, California, United States
5. Great Learning
Great Learning is one of the largest professional learning companies which has a global footprint in more than 160 countries. This Strategic Digital Marketing Course will help you to understand the core fundamentals of Digital Marketing and also offers you an opportunity to learn new skills.
As today’s world is more active in the digital platform, Digital Marketing plays a vital role with the majority of organizations and today’s youth are keen to grab the opportunities in the field. It also offers various concepts like Digital Marketing, Social Media Marketing, On-page, Off-page SEO, Affiliate Marketing, Automated Marketing, PPC, etc.
Course Syllabus
- Marketing Fundamentals
- Digital Marketing Framework
- Content marketing
- Paid marketing
- Social brand management
- Search engine optimization
- Email and affiliate marketing
- Mobile Marketing
- User Retention and Engagement
- Web analytics
- Campaign planning
- Capstone project
Course Highlights
- Certificate from a premier institute
- Digital property and capstone projects
- Mentoring and Guidance
- Flexible for working professionals
| Course Benefits Matrix | Great Learning |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ❌ |
| Placement Assurance | ✅ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Duration and Fees
The duration digital marketing course is for 300+ hours. The course starts at USD 1345.11 approx. Kindly contact the institution for more details.
Course Placements
Infosys, Mahindra, HSBC, and LT are some of the brands that have previously hired students from Great Learning.
Course Reviews
Great Learning has a rating of on Google based on 1,138 reviews.
Culture
Here’s a glimpse of student life at Great Learning-
Contact Details
Phone: +91 844092400
Email: [email protected]
Address: 2nd Floor, Orchid Centre, Sector 53, Golf Course Road, Gurgaon, Haryana – 122002
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it.
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
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Digital Marketing Trainer
Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.
Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe.
Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.