Why go outside in the scorching sun to shop when everything you want can be delivered straight to your home? This particular school of thought has led millions of consumers to shift to e-commerce for their shopping needs.  While e-commerce offers comfort to the consumer, it offers lots of challenges to businesses. If you are a traditional business trying to create an e-commerce space or a budding entrepreneur looking to sell online, here’s a guide on how to start an e-commerce business in simple steps. Growth of E-commerce After the Pandemic Did you know? The pandemic has transformed how business is done all over the world.  The rise of the internet and accessibility to smartphones has seen a drastic change. With the Digital India program being introduced, there has been a significant rise in internet users to 785 million users. The E-commerce industry is expected to grow to $188 billion in 2025 from $50 billion in 2020.  The micro, small, and medium enterprises in India have impacted the growth of the e-commerce industry. It has seen an upward growth trajectory and is expected to grow leaps and bounds by 2025, possibly becoming the second-largest e-commerce market in the world.  Digital ads, digital payments, and measurable consumer engagement support even more growth in the e-commerce sector. This will lead to an increase in job opportunities and small businesses.  Quick Tip: If you require personal mentoring and would like to set up side-by-side with mentors, consider training with IIDE with our Online Ecommerce Management Course.  Let’s get on to the quick and practical guide on how to start an e-commerce business now.

We have compiled a list of our top seven essential elements to form digital marketing strategies for startups. Digital marketing has garnered a lot of attention in recent years because of its highly effective ways to promote products and services at cheaper and affordable prices. And since the time the world was hit with the deadly covid-19 pandemic, many businesses shut down and came to a halt. But with the help of digitalization and digital marketing, companies were able to survive and re-establish themselves. Dig Deeper: Scope of Digital Marketing – COVID-19 Updated Thus, digital marketing has proved to be one of the most effective ways for promoting, especially for small and medium businesses as it is easier and cheaper than traditional marketing. Thus if you’re a start-up owner, you must upskill yourself and your employees with digital marketing. Consider taking this Online Digital Marketing Course or if you want a professional approach, then go for a digital marketing corporate training. Once you’re aware of digital marketing, then comes the part of strategizing it and making optimum use of it.  So with a little of what is discussed above let’s move to what a digital marketing strategy means. What is a Digital Marketing Strategy? A digital marketing strategy is a data-driven framework that states the specific marketing goals you want to achieve, the online channels to be used for the specific digital marketing campaign to achieve those goals, and most importantly, a budget that has been set aside for it. It’s vital to make a schedule that includes all of the ideas you wish to implement. Have a backup/contingency strategy available in case of a mid-crisis for an even broader approach. Check out these interesting case studies which are the best examples of digital marketing strategies put to use and benefitted from:  Case Study on Amazon’s Digital Marketing Strategy Case Study on Zomato’s Digital Marketing Strategy Case Study on Flipkart’s Digital Marketing Strategy After learning what a digital marketing strategy is, let’s look at why a startup needs to have one. Importance of Digital Marketing Strategies for Startups A digital marketing strategy is essential as it helps in giving you a sense of direction, the goals you have set and want to achieve, and the steps you need to take to achieve them. This reduces any potential for errors and distractions, allowing you to concentrate solely on your goals.  With a well-defined plan, all members of your team will be able to focus on the task at hand, allowing them to work more efficiently and productively so that they will be able to spend their time refining their duties. You may also track your progress and ensure that the plan is followed with a structured plan. Changes can be made as necessary, based on the success and goals attained. With a perfect mix of different digital marketing elements, you can form effective digital marketing strategies for startups that bring maximum results and the least costs.  Also Read: Top 11 Benefits Of Digital Marketing for Businesses & Students This is why a digital marketing strategy is important in every business.  Now without further ado, let us take a look at the digital marketing strategies tips that will help you plan an effective digital marketing campaign.

Effective social media marketing strategies include creating engaging content, leveraging paid advertising to increase reach, and collaborating with influencers to boost brand visibility. Actively engaging with your community by responding to comments and messages fosters loyalty, while using the right hashtags enhances discoverability. These strategies help businesses improve their online presence, reach targeted audiences, and drive meaningful engagement, leading to increased brand awareness and growth.