Have you ever wondered about how important timing is when it comes to advertising? Even if you worked on the perfect ad campaign, if it is delivered at the wrong time – it is bound to fail. To make a lasting impact, it is important to use the right technique and also timing. This is where the importance of moment marketing comes in. Read more about moment marketing meaning, how it can help your business, types of moment marketing, examples and strategies, and more. Also, Check Out: 11 Best Digital Marketing Courses

Email marketing tools are accelerators that help digital marketers reach out to a larger audience, with niche targeting in just a few hours with automated processes. In this blog, we discuss the top email marketing tools in 2024 that will help you kickstart your email marketing campaigns without any confusion! But before that, let’s understand what is email marketing! What is email marketing? Email marketing is the practice of sending emails to a group of people with a particular message with the aim of educating them, making them aware of an issue or yours, incentivizing them to make a purchase, or simply engaging them. It is a form of direct marketing technique. Emails have the ability to keep customers aware of your brand and also remind them that your brand cares for them. This can boost engagement with customers and also spread brand awareness. According to a survey, more than 68% of people check their phones at least thrice a day using a mobile device. Digital marketers have realized the importance of email marketing and have been investing their efforts in it. Here’s a video that will explain the essentials of email marketing in detail- With many segmented groups to target, email marketing tools have become a boon to the digital marketing industry. Read on to know more about some of the best email marketing tools in India and the importance of these tools.

Digital marketing uses social media, search engines, and email platforms to promote products or services. 74% of marketers believe digital marketing provides more effective customer engagement than traditional methods. As mobile internet users in India are expected to exceed 500 million by 2025, businesses must adapt to digital channels to capture the growing mobile audience.

Why go outside in the scorching sun to shop when everything you want can be delivered straight to your home? This particular school of thought has led millions of consumers to shift to e-commerce for their shopping needs. While e-commerce offers comfort to the consumer, it offers lots of challenges to businesses. If you are a traditional business trying to create an e-commerce space or a budding entrepreneur looking to sell online, here’s a guide on how to start an e-commerce business in simple steps. Growth of E-commerce After the Pandemic Did you know? The pandemic has transformed how business is done all over the world. The rise of the internet and accessibility to smartphones has seen a drastic change. With the Digital India program being introduced, there has been a significant rise in internet users to 785 million users. The E-commerce industry is expected to grow to $188 billion in 2025 from $50 billion in 2020. The micro, small, and medium enterprises in India have impacted the growth of the e-commerce industry. It has seen an upward growth trajectory and is expected to grow leaps and bounds by 2025, possibly becoming the second-largest e-commerce market in the world. Digital ads, digital payments, and measurable consumer engagement support even more growth in the e-commerce sector. This will lead to an increase in job opportunities and small businesses. Quick Tip: If you require personal mentoring and would like to set up side-by-side with mentors, consider training with IIDE with our Online Ecommerce Management Course. Let’s get on to the quick and practical guide on how to start an e-commerce business now.