Do you have a business and are thinking of taking it online? And wondering if that’s the right decision? A digital marketing world offers various opportunities which you can grab and flourish your business. Wondering, how? Let’s find out.
There are 5.18 billion internet users and 4.8 billion social media users in the world as per Statista’s data of April 2023. As per Statista data for the 2023 first quarter, an average person sends 6 hours and 40 minutes online every day.
Apart from scrolling reels or watching Netflix, a user spends a great deal of time making various purchase decisions and eventually making purchases.
In today’s world, marketing has been redefined as Digital Marketing. Unlike traditional marketing, people consider, compare and make purchases online. This has opened a treasure for the business to connect and target their potential customers online.
If you want to learn these digital marketing skills, you may check out the online digital marketing course offered by IIDE. This will help you upgrade your skills with practical learning.
But before we dive into the benefits of digital marketing in Kathmandu, let’s first understand what Digital Marketing is.
What is Digital Marketing?
Digital marketing implies all the acts done to connect to the respected target audience through various means of advertising to create brand awareness and eventually convert them into potential customers.
In other words, all the efforts made to promote or sell products as well as services online are Digital Marketing. This is also known as Online Marketing. This differs a lot from traditional marketing. The increase in the adoption of digital technology results in a lot of scope for digital marketing in Kathmandu.
Earlier there was absolutely no way to find the target audience. As a result, companies, and brands were used to target all, through the medium of television, radio, newspapers, and others. There were no ways to target the potential customers or even methods to find out if they were one.
The earlier marketing methods were so expensive that if you wanted to reach a global audience, it wasn’t an easy task. You couldn’t track customer behavior and it took a long time to find out which marketing strategies worked and which didn’t.
But now, digital marketing has overtaken all these shortcomings and set the bar higher in terms of marketing. Even the traditional channels are now being integrated with the latest digital marketing trends in order to improve the advertising strategy. Some of the examples of these tactics include:
1. Search Engine Optimization (SEO)
SEO helps to increase a website’s visibility on Google’s SERP. This helps to increase the organic traffic it receives from the search engines.
2. Paid Search:
It is a type of digital marketing in which advertisers place their Ads on the results page of search engines like Google and Bing. Pay-per-click mode is used here indicating that a payment is only made when someone clicks on your AD.
3. Social Media Marketing:
This involves the use of social media platforms to promote and sell a company’s products and services. With the help of social media, a company can connect not only with its existing customers but can also reach and engage with new customers. This interaction is usually conducted on platforms such as Facebook, Instagram, and X(formerly known as Twitter).
4. Display Advertising:
It is a type of advertising that uses Ad formats such as texts, audio, videos, images, etc., to place its adverts on websites, apps, and social media platforms.
5. Email Marketing:
It is one of the most powerful ways to advertise and promote a company’s products and services. Incorporating email marketing with your automation activities will help you to keep your customers informed about the latest offers.
6: Content Marketing:
It involves developing compelling articles, videos, blogs, podcasts, etc., to attract and connect with the audience. This type of marketing helps to increase brand awareness and provides information on new product launches.
7. Affiliate Marketing:
It is the practice of paying others to perform promotional activities on behalf of a company. The commissions here are paid depending on the conversions or leads generated.
8. Influencer Marketing:
Here the companies reach out to influencers such as Celebrity who have a large following to promote their products and services. People are often influenced by their Idol’s lifestyle and so may readily believe what they sell. However, you should select those influencers whose attributes can match the product or service you offer.
Benefits of Digital Marketing in Kathmandu
Here are some of the benefits of digital marketing in Kathmandu for students as well as the working professionals:
(Source: Vocal Media)
1. Immense Reach
No matter if you want to target your neighborhood or want to have a global reach, digital marketing will always have your back. Whether it’s a local directory or having a website, you can target anyone or even everyone sitting at your place. Who could have thought that this could be possible a few decades back?
If you own a small coffee shop or a big hotel agency, you can target and connect to all your customers. You can expand your business’s reach with the help of various metrics to get more traffic and conversions. Now, you don’t need the flyers, just register your business on the local directory or make a website or even a social media account to connect to the users.
2. Specific Targeting
Digital Marketing offers you an opportunity to specifically target the users who can become your potential buyers. You can use your customer database to do this. But what if you’ve none? Don’t worry you can extract the needed data from social media platforms like Instagram or Facebook or Google Analytics.
Then through this database, you can specifically target the potential buyers. This also helps to understand the changing customer behaviour. So every time their taste or preference changes, you can keep up with that and still target them.
Unlike traditional marketing, digital marketing is very pocket-friendly. Here, you don’t need to spend money on flyers and ads that don’t work. This modern marketing helps you find which marketing campaign is working and which isn’t. This helps you to invest your hard-earned money in campaigns that achieve the desired goals.
Metrics like CPC, ROI, and others help you understand which ad is getting clicks and impressions. This can be done through Data Analytics software like Google Analytics or social media platforms like Instagram, Facebook, and others. With that, you can target the international customer at the same price as you do the one in your neighborhood. What can be more astonishing?
4. Personalised Touch
Retaining an old customer is always more difficult than gaining a new one. Being connected to an old customer increases their loyalty to your brand. Not only that, but an old customer can also bring a new customer. The cherry on the cake, right?
One can do this by sending personalized emails to customers. This can be done with the help of email marketing. You just have to upload the customer database with their name and email and voila! Your work is done. You can also do this by engaging with the users on your various social media accounts.
5. Easy Tracking
Ever happened that you added something to your cart but dropped the decision to purchase at the end moment? After some time, you get an email with discounts or coupons for the same product. This is called retargeting. On adding certain codes to your website, you too can do this!
The metrics like who visited your website, for how much time, what they’ve looked for, and who’ve interacted with your content on social media can immensely help you in your business. This altogether makes an effective campaign strategy that will perhaps, never fail.
6. Variety of Content
There is only a limited number of content available in traditional marketing. But digital marketing has a big list of content that never ends. These include blogs, podcasts, videos, infographics, ebooks, social media posts, whitepapers, and much more.
This can help you find which content suits your business the best and which brings the customers. You can also explore with content other than the one you rely on, to see if that works better. You can also use the same type of content on multiple platforms to make your online campaign successful.
7. Personal Engagement
In traditional marketing, there are no ways to understand if a customer is interested in your product. As a result, there was not a specific target audience. One has to spend money to target all through various mediums. But in today’s marketing, it has become very easy to know who your audience is.
This helps to engage with them on whichever platform they are on. Due to this, you can create brand awareness by making them aware of your goal and USP (Unique Selling Point) to stand out in the competition.
8. Gain Credibility
When you post regular and relevant content on the platform you’re on, you build credibility regarding your brand in the minds of the customer. With that, you can also solve doubts and answer queries of the customer. When this is done, the customer feels the personal warmth, and thus, trust is built.
But doing this won’t be an easy task. You’ve to be consistent in your business and your motive. To gain credibility, you must try to rank at the top of SERP because the more visibility you get, the more you attract customers.
9. Easy and Effective
Digital marketing is comparably easier and more effective than traditional marketing. It’s very easy to learn and start with. Here, through the help of various metrics, you can see which ad or campaign is generating traffic or sales. By this, you can select the effective ones and carry on with that.
Though the deeper you go into digital marketing, the more complex it gets. But you can choose to work on only those platforms that will help you in your business. This will save you money and time and accomplish your business goals.
10. Unlimited Strategy
Depending upon the type of business you’ve and your objectives, you can choose which strategy to work on. As digital marketing offers a list of strategies, you can always try and test to see which one works better. While some strategy works well for your business, others won’t. So you must choose wisely.
Digital marketing strategies can be categorized as SEO, Video Advertising, Email Marketing, Podcasts, Social Media Marketing, Paid Ads, Influencer Marketing, and others. As no strategy can work the same all the time, you must analyze the metrics and be ready to adapt to the changes.
The above pointers can also be the benefits of digital marketing in business. You just need to leverage these digital technologies smartly in order to reap benefits from them.
Benefits of Digital Marketing for Small Businesses
Below are some of the benefits of digital marketing in Nepal(Kathmandu):
1. Global While Being Local
Who knew that you can target customers sitting in another corner of your globe? Digital marketing has made possible what looked impossible decades ago. Now you can target your potential customers from anywhere in the world.
Ads in the form of Google or Facebook, SEO-optimized websites, or even social media platforms can help you achieve this. This helps to break all the geographical barriers of advertising and eventually selling your products or services.
2. High Conversion Rates
Conversion rates imply the number of customers taking the desired action on your website. This can be getting clicks, leads, or even sales. The conversion rate metrics available from analytics software can help you in your small business to know who has clicked on the ads or added a product to the cart.
A pay-per-click or pay-per-impression can help you achieve this. Depending on your business objective, you just have to narrow down the audience to save your money on those who are not your potential buyer and set the ad. And that’s it!
3. Power of Local Directory & Social Media
In today’s world, local directory as well as social media has immense power. A local directory can help you target the customers in and around you and your offline shop, whereas social media helps you to target even those sitting in another country.
If anyone engages with your social media accounts and you know that they tend to buy your products, you can target them easily. You just need to have a customer database and in case you haven’t, social media platforms have your back. There are many options available while making your ads to refine the target audience that will help you with this.
4. Cost Effective
In traditional marketing, businessmen used to spend a lot of money on advertising mediums like television, radio, billboards, or flyers. And that would still not guarantee that customers will make a purchase. Digital marketing, if compared, can save you money and can be very cost-effective.
Though it is assumed that digital marketing can be very expensive even for small businesses, this isn’t the truth. If you have an amazing marketing strategy, you won’t even need to spend on ads. And even if you do, you can specifically spend on your potential buyers.
5. Build Brand Awareness
Digital marketing offers great ways to build brand awareness. Making the customer aware of your USP, engaging with them on a personal level, and personalised emails can all help you in building brand awareness. For this, you must be consistent with the targeting.
Though big businesses and brands indeed throw a lot of money into creating brand awareness that doesn’t mean being a small business you need to do that as well. Digital marketing can still benefit small businesses. One rank on search engines is based on the relevancy of content with the bidding as well, so if you offer relevant content to the users regularly, you don’t need to worry.
Careers in Digital Marketing
As per Statista, the number of internet users has grown from 2.3 billion in 2012 to 5.1 billion in 2022. To have a better understanding, let’s have a look at the digital marketing industry’s valuation over the years:
In simple words, digital marketing is a rollercoaster that only goes up. In the last five years, the scope of digital marketing has increased and the pandemic set the bar even higher. Now, people prefer online shopping or even online classes over offline ones.
Now, being digitally present can benefit your business in many ways. So, it indicates that it is the right time if you want to make a career in this field.
In digital marketing, you can work as a digital marketing manager, social media manager, social media optimizer, content marketer, SEM specialist, email marketer, paid media analyst, automation expert, and what not.
If you’re good at skills like video production and marketing, content marketing, handling the data, copywriting, and graphic designing then there must be no second thought to working in this field.
FAQ – Frequently Asked Questions
Q. What is digital marketing in Nepal?
Ans. Advertising and promotion of products and services online are referred to as digital marketing, This can be done via mediums like social media, search engines, emails, or others. The primary objective of digital marketing is to create brand awareness and increase the brand’s visibility for better sales.
Q. Where I can learn digital marketing?
Ans. You can learn digital marketing online as well as offline. IIDE’s Online Digital Marketing Course is the best you can opt for. It covers both the basics as well as advanced knowledge of the niche taught by industry experts.
Q. What is the scope of digital marketing?
Ans. The scope of digital marketing in Nepal is growing every day. In 2019, it grew by 40% and the pandemic took it to another level. So, if you are looking forward to making a career in digital marketing, this is the right time!
Q. How much do digital marketers earn in Nepal?
Ans. The salary of a digital marketing strategist on average ranges from 54,500 NPR to 169,000 NPR. But the more skills you have combined with the experience in this field will surely increase your salary with time.
Q. Why is digital marketing so successful?
Ans. Digital marketing is successful because it offers many benefits over traditional marketing. With that, it is also cost-effective and saves a lot of time and labor. It offers many career opportunities so you can explore and choose the one that best suits you.
Q. What are some of the most demanding digital marketing strategies?
Ans. Some of the most popular digital marketing strategies prevailing in the industry include social media marketing, content marketing, Augmented Reality (AR), Virtual Reality (VR), and much more.
Digital marketing is a universe in itself. It has various aspects to learn and tries on. Though it will be a little difficult to try it on your business if you’re new to this. But keeping in mind the benefits it offers, trying it can change your business for good. No matter even if you have a small business, it still can help you in generating leads and even sales.
If you’re looking forward to making a career in digital marketing after seeing its benefits, you may check out the MBA-Level Post Graduation in Digital Marketing Program. With 2 months of internship, you’ll learn all the digital marketing skills needed to get you a good job.
If you are a working professional or a college student then feel free to go and check our Professional Certification in Digital Marketing and Strategy and Advanced Certifitcation if Digital Marketing courses.
We hope you had a great time reading this blog and it has enlightened you about the benefits of digital marketing in Kathmandu. If you have any queries or doubts, please let us know in the comments below.