The best content for YouTube channels includes tutorials, vlogs, product reviews, and niche-focused videos. With over 2 billion logged-in monthly users, YouTube remains one of the top platforms for content creators. Videos with high engagement see a 5-10% higher retention rate, making it essential for creators to focus on quality content that resonates with their target audience.

Do not miss out on these 6 pointers which will acquaint you with custom remarketing and custom audiences. By the end of this article, you will get a lot of insights about how big brands utilize custom remarketing for boosting sales. 1. Grow Your Facebook Audience When customers are on your website to purchase any product, it isn’t advisable to make them goon social media in order to like your page or follow your handles.It disturbs the customer experience and it isn’t a good idea to build social media audience from the audience on the website.Rather, building a Facebook audience by retargeting subscribers after they leave a particular website is an advisable option. Email Marketing becomes easier at this juncture as it is easier to retarget as Digital Marketers already have customer database which includes an email address so it’s safe to shift focus to page likes. Plus, because these people are already familiar with the associated brand, they will be more likely to respond to such brands ads. 2. Upsell Existing Customers According to Marketing Metrics, “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” Digital marketers use Custom Audiences to create a list of users who have already purchased something from a website.Flipkart, an India based online shopping portal has a huge database of such customers. Definitely, Flipkart has more than one thing to sell then, this is a great way how they improve their customer lifetime value. If Flipkart.com has related products, offer them in an ad targeted at recent shoppers. Using a special, time-sensitive promotion will encourage them to take action right away. Something like this: 3. Target People Who Abandoned Their Cart Around 97% of visitors leave website after viewing it once. That means only 3% of shoppers convert on their visit to a store. So what about those users who didn’t make a purchase? Facebook Pixel Code makes it possible to follow up with the other 97%. By using website’s traffic, brands reach out to people who placed items in their cart but didn’t follow through with the purchase. There are tons of reasons why people abandon their carts. Follow up with them quickly on Facebook before they forget or, worse, buy it somewhere else. 4. Sell to Active Subscribers It is said, “Entire world can’t be your market.” Those who don’t know regarding your brand, are the hardest people to sell to. Many users don’t just visit a website for the first time and buy something. That’s why it’s hard to sell to strangers on Facebook. However, one can improve the conversion rate by selling to active subscribers— subscribers are those people who open promotional emails who are targeted via email marketing. These are the people who open emails of various brands as they have subscribed to know more about offers and deals. These customers have not only heard of the brands, but they liked it enough to hop on subscribers list and actually read what such brands have to say. 5. Facebook Dynamic Product Ads For small or one product based websites it’s easy to use Custom Audiences which needs a manual setup. For websites with a lot of pages, this becomes impractical. Hence Facebook Dynamic Product Ads offer a more automated solution. Web site visitors see ads based on the products they looked at, and how close they came to checking out. Digital marketers only set the parameters and create the ad template. After that, it runs automatically. 6. Build Your Email List Building a database is good for any business. However, it’s crucial for online business. It’s the most reliable way to keep in touch with both active and potential customers. While list building generally happens on company’s website, digital marketers use Facebook to build an Email list, too.

Backlinks are links from other websites to your own, which help improve your site's search engine rankings. A strong backlink profile signals to search engines that your content is credible and authoritative. Studies show that high-quality backlinks account for over 50% of ranking factors in SEO. Building a solid backlink strategy becomes crucial for increasing online visibility as India's SEO services market grows.

Effective social media marketing strategies include creating engaging content, leveraging paid advertising to increase reach, and collaborating with influencers to boost brand visibility. Actively engaging with your community by responding to comments and messages fosters loyalty, while using the right hashtags enhances discoverability. These strategies help businesses improve their online presence, reach targeted audiences, and drive meaningful engagement, leading to increased brand awareness and growth.