Detailed SWOT Analysis of Tommy Hilfiger – One of The World’s Most Valuable Fashion Brand

In our previous blog, we did an Elaborated SWOT Analysis of the world’s largest integrated manufacturer of fabric, Raymond. Here we will be doing a Detailed SWOT Analysis of Tommy Hilfiger.

Tommy Hilfiger is one of the most valuable fashion brands in the world. It is also one of the biggest US apparel companies.

Tommy Hilfiger has been able to gain such large success in the market. It can still improve its global market standards by implementing the latest digital marketing techniques. As we can see around us that most people have shifted towards digital platforms. Thus it is essential for every business to market its products using digital marketing which will help them to target its customers with ease in the market. If you are eager to know what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Thus this makes us anxious in knowing how Tommy Hilfiger is able to retain a prominent position in the market. To understand that we have given a Detailed SWOT Analysis of Tommy Hilfiger. But before we start with its SWOT Analysis let us learn about Tommy Hilfiger as a Company, its products, competitors, financials, and more.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 11, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.