Name: End-to-end SWOT Analysis Of Shoppers Stop | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

you should must give the methods of handling risk in this firm. It will be very helpful for us specially the students.

medium_upload-1736881746004.jpg

small_upload-1736881746004.jpg

thumbnail_upload-1736881746004.jpg

upload-1736881746004.jpg

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>About Shoppers Stop</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-222975 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881743396-40fd5d92b96c665c71d14a80abf2b57e.webp" alt="brand logo of Shoppers Stop-SWOT Analysis of Shoppers Stop | IIDE" width="500" height="281" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image1-3-1.pngw3.webp 500w, https://iide.co/wp-content/uploads/2021/09/image1-3-1-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw"></p><p><span style="font-weight: 400;">The K Raheja Corp owns the Shoppers Stop department store network in India. They began their venture in 1991, with the launch of their first store in Andheri, Mumbai. The company is the sole member of the ‘intercontinental Global Departmental Stores’ from India.</span></p><p><span style="font-weight: 400;">The store has been operating using a sales approach that is distinct from that of other comparable stores. Shoppers Stop emphasized strongly on selling products that may be purchased on the spur of the moment and are frequently inexpensive – a feature that has helped it maintain its market share ever since.</span></p><p><span style="font-weight: 400;">Clothing, accessories, jewellery, shoes, cosmetics, health and beauty goods, cosmetics, perfumes, décor products, and purses are all available at </span><a href="https://economictimes.indiatimes.com/shoppers-stop-ltd/stocksupdate/companyid-2646.cms" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Shoppers Stop</span></a><span style="font-weight: 400;">. It has long been recognised for its high-quality products, as well as its knowledge and reputation.</span></p><h2><b>SWOT Analysis Of Shoppers Stop</b></h2><p><img decoding="async" class="wp-image-223664 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881744100-a8ed52ea6f522524411c4a3b8aa56eb1.webp" alt="Shopper stop store-SWOT analysis of Shoppers stop | IIDE" width="286" height="176" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/download.jpegw3.webp 286w, https://iide.co/wp-content/uploads/2021/09/download-150x92.jpeg 150w" sizes="(max-width: 286px) 100vw, 286px"></p><p><span style="font-weight: 400;">An effective strategic tool used by corporates to understand their position in the competitive marketplace is SWOT Analysis. It entails identifying a company’s internal factors such as its strengths and weaknesses, and their external factors such as the opportunities and threats it faces in the competitive marketplace.</span></p><p><span style="font-weight: 400;">SWOT Analysis pushes a firm to look at its business and/or plan in many ways by taking several pathways. This approach demonstrates an idea’s or plan’s actual potential and, as a result, assists the firm in achieving its objectives in a strategic way with a rock-solid basis for corporate success.</span></p><p><span style="font-weight: 400;">Now that we’ve established the value of the SWOT analysis, let’s discuss Shoppers Stop usage of this tool.</span></p><p><b style="color: #333333; font-size: 22px;">1. Strengths</b></p><p><span style="font-weight: 400;">Shoppers Stop is the most popular department store in India. They have established themselves as the industry’s top standard, yet they are up against stiff competition. Strengths are aspects of an organisation that contribute successfully or a system that distinguishes them from their competitors.</span></p><p><span style="font-weight: 400;">A Strength is any internal aspect of the organisation that delivers a clear benefit. So, let’s take a look at theirs.</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Their major priorities are their uniqueness and ability to deal with day-to-day technical transitions.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The firm’s distinct and respected brand was preserved because of its long history and outstanding quality. They have a clear and crisp business model.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Shoppers Stop has locations in over 40 cities and a significant market presence. Customers are contacted through newly updated internet shops where they could purchase their items.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It’s a one-stop store for a variety of goods. In each area, it contains over 400 of the top worldwide and domestic brands.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Their management team, as well as their skilled labor force, are well-established.</span></li></ul><p><b style="color: #333333; font-size: 22px;">2. Weakness</b></p><p><span style="font-weight: 400;">Shoppers Stop has flaws, despite its notable status. Recognizing and addressing a company’s weaknesses is essential. It contributes to the company’s growth and market dominance.&nbsp;</span></p><p><span style="font-weight: 400;">Let’s take a look at some of its most grave weaknesses.</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Inefficient use of shareholder cash – ROE has been decreasing in recent years.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">For the past two years, there has been an inefficient use of assets to produce profits and a quarterly revenue drop.&nbsp;&nbsp;&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">In comparison to worldwide leaders, it has fewer promotional tactics on both the ATL and BTL levels.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">In a company or when entering a new segment, it always adopts a low-risk approach.</span></li></ul><p><b style="color: #333333; font-size: 22px;">3. Opportunities</b></p><p><img decoding="async" class="wp-image-223663 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881744738-b026ab4d96954eee326961981b3755cc.webp" alt="Shoppers stop promotions- SWOT analysis of Shoppers Stop | IIDE" width="306" height="165" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/ss.jpegw3.webp 306w, https://iide.co/wp-content/uploads/2021/09/ss-300x162.jpeg 300w, https://iide.co/wp-content/uploads/2021/09/ss-150x81.jpeg 150w" sizes="(max-width: 306px) 100vw, 306px"></p><p><span style="font-weight: 400;">Opportunities are targets that must be hit in order for anything good to happen. These opportunities may appear in modest ways, but it is critical to recognize them in order for the firm to develop.</span></p><p>Here are a few opportunities for Shoppers Stop.</p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Shoppers Stop has a history of using cutting-edge retail technologies in its operations. It is their continual objective to create and deploy innovative technological solutions in order to give a pleasant purchase experience for their customers.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">There is a significant possibility to expand into new areas on a national scale. It might be classified as Hypercity, a high-end retail category.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It is seen as a preferable partner for foreign investors looking to invest in India.</span></li></ul><p><b style="color: #333333; font-size: 22px;">4. Threats&nbsp;</b></p><p><span style="font-weight: 400;">A threat is an inevitable factor that every company is bound to face. Not recognizing it can lead to the company experiencing a slump, thus it is a vital step to work on in every organization.&nbsp;</span></p><p><span style="font-weight: 400;">Let’s look into some of Shoppers Stop’s potential threats.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Customers are constantly opting for a convenient and online purchasing experience. As a result, large stores like Amazon and Flipkart are becoming prominent competitors.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Shoppers Stop and other brick-and-mortar companies are coming under growing pressure from e-commerce competitors who give customers steep discounts.</span></li></ul><p><span style="font-weight: 400;">It is essential to consider relevant factors that guarantee a company’s success. We learned how Shoppers Stop improves its services to maintain its place in the retail sector through this in-depth SWOT study. Despite the rise of internet shopping and the variety of retail options available today, the firm recognised the threat and pushed to improve.</span></p><h2><b>Competitive Analysis of Shoppers Stop</b></h2><p><span style="font-weight: 400;">Shoppers Stop is up against several other well-known companies, including</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Pantaloons</b><span style="font-weight: 400;"><span style="font-weight: 400;">: They are a well-known retailer in India, with a variety of shop formats catering to both the value and lifestyle of the consumer markets. Pantaloons have a presence in about 25,000 multi-brand shops and 6,500+ points of sale in department stores across India, with a network of 3031+ sites.</span></span>&nbsp;</li><li style="font-weight: 400;" aria-level="1"><b>Westside</b><span style="font-weight: 400;">: Trent Ltd – a Tata Group retail company, founded in 1998, is the owner of Westside, a fast-growing retail firm in Mumbai, Maharashtra. The company has over 200 retail outlets in 82 major Indian cities under the Westside moniker, with sizes ranging from 8,000 to 34,000 square feet.</span></li><li style="font-weight: 400;" aria-level="1"><b>Myntra</b><span style="font-weight: 400;">: Myntra is an Indian fashion e-commerce firm based in Bengaluru, Karnataka. After launching in 2007 to sell customised gift items, Myntra expanded to include fashion and leisure products in 2011.&nbsp;</span></li></ul></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion</b></h2><p><span style="font-weight: 400;">To summarise, Shoppers Stop is a value-driven company that focuses on offering high-quality products while also increasing the bar. They’ve been increasingly popular in recent years as a consequence of marketing campaigns on a variety of social media platforms, including Instagram and Facebook.</span></p><p><span style="font-weight: 400;">Since most people prefer to buy online, Shoppers Stop competes with firms like Amazon and Flipkart. For the company to remain competitive and leading, they need to work around effective online shopping and establish stronger engaging social media promotion strategies.&nbsp;</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<h2>Learning Methodology</h2>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Interested in SWOT Analysis of Shoppers Stop? Check out the Shoppers Stop on their strengths, weaknesses, opportunities, and threats.

End-to-end SWOT Analysis Of Shoppers Stop | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Shoppers Stop, India’s first department store, has evolved from a single-brand store to a fashion and leisure destination. They first opened their doors in 1991, and since then, have built a reputation for providing high-quality items that are attainable to everyone.</span></p><p><span style="font-weight: 400;">In this case study, we will look at the SWOT Analysis of Shoppers stop. We will review the firm’s strengths, weaknesses, opportunities, threats, and also dive into some of its competitors.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

End-to-end SWOT Analysis of Shoppers Stop

Aditya Shastri

Courses Recommended for you

Aditya Shastri