Extensive SWOT Analysis of Maruti Suzuki – One Of The Largest Automobile Manufacturers In India

The last time we discussed the SWOT Analysis of Audi, which is the world’s one of the most luxurious cars. This time, we’ll take a closer look at the SWOT Analysis of Maruti Suzuki.

Maruti Suzuki is the market leader in India and has incredible brand equity. Maruti Suzuki is well-known for its cars and service. Maruti Suzuki is the largest automobile manufacturer in India.

Maruti Suzuki’s marketing efforts are another factor that has helped the company grow into the behemoth it is today. Marketing is evolving as the world moves online, and if you want to stay up to date, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.

Do you want to know how Maruti Suzuki was able to achieve such success in the automobile industry? We will study the SWOT analysis of Maruti Suzuki and determine the answer in this blog. Let’s take a look at Maruti Suzuki, the company, its history, products, financial state, and competitors before we get started.

About Maruti Suzuki

Maruti Suzuki is an Indian automobile manufacturer based in New Delhi which was previously known as Maruti Udyog Limited and incorporated its journey in 1982, February 24. On 1982, October 2, Maruti signed a license agreement and a joint venture with The Japanese Company Suzuki. The company started their operations in 1983 by launching the Maruti 800 and entered into the foreign market by exporting 500 cars to Hungary.

Maruti Suzuki is regarded with ushering in the country’s vehicle revolution. In India, the company engages in the passenger vehicle manufacture and sales business. Maruti Suzuki has grown from a small beginning with the famous Maruti 800 automobile to a huge array of 16 car models with over 150 variants. 

Maruti Suzuki’s model line includes anything from little automobiles like hatchbacks to sedans and crossovers. Facilitation of pre-owned automobile sales, fleet management, and car financing are among the other activities. The company has production facilities in Haryana’s Gurgaon and Manesar, as well as a cutting-edge R&D facility in Rohtak, Haryana. Currently, Maruti Suzuki holds 56.2 percent of the company’s stock. The stock of the company is traded on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE).

What’s new with Maruti Suzuki?

Here’s what was buzzing around Maruti Suzuki recently:

• New Baleno: Maruti Suzuki has launched the new Baleno, which features a new design, updated interior, and more advanced features.
• New Brezza: Maruti Suzuki has also launched the new Brezza, which features a new design, updated interior, and more powerful engines.
• New Swift Hybrid: Maruti Suzuki has launched the new Swift Hybrid, which combines a petrol engine with an electric motor to improve fuel efficiency.
• New Wagon R Flex Fuel: Maruti Suzuki has launched the new Wagon R Flex Fuel, which can run on both petrol and ethanol.
• New Jimny: Maruti Suzuki has launched the new Jimny, which is a compact off-road SUV.
• New Fronx: Maruti Suzuki has launched the new Fronx, which is a subcompact SUV.
• New eVX: Maruti Suzuki is developing an all-electric SUV called the eVX, which is expected to launch in 2025.
• New Factory: Maruti Suzuki is building a new factory in Haryana, which is expected to start production in 2025.
• New R&D Center: Maruti Suzuki is building a new research and development center in Gurugram, which is expected to be completed in 2025.
• New Electric Vehicle Platform: Maruti Suzuki is developing a new electric vehicle platform, which is expected to be ready by 2025.
• New Battery Gigafactory: Maruti Suzuki is planning to build a battery gigafactory in India, in partnership with other companies.

Let’s now understand the target audience of Maruti Suzuki better with the help of a buyer persona.