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Previously we discussed the SWOT analysis of Japan’s top-selling luxury car company, Lexus. Today, we will go through the SWOT Analysis of Land Rover in more detail.
Land Rover is the largest British luxury manufacturer of cars, starting in 1885 as Rover Company. Land Rover goes through a lot of processes while providing the strongest luxury SUVs. In 1947, the first Land Rover was designed by Maurice Wilks as the Chief Designer at Rover Company and tested the prototype of the car.
Land Rover has been in the automotive industry for so long because its marketing strategy works very well and all the efforts show improvement in their products. Nowadays, the world uses digital marketing to maintain its business online presence. Interested to learn more about digital marketing, check out our Digital Marketing 101 Free MasterClass By Founder of IIDE and CEO, Karan Shah.
Want to learn how Land Rover is successful until now? We will discover the SWOT Analysis of Land Rover, also learn more about products, competitors, customers and technology.
About Land Rover
Land Rover is a British luxury manufacturer of cars, began as Rover Company in 1885 manufacturing bicycles in Warwickshire, England. After a few ownership changes throughout its existence, Land Rover and Jaguar Car were finally owned by Tata Motors, an Indian giant automotive manufacturer in 2008 and became Jaguar Land Rover Limited in 2013.
Land Rover produces any type of SUVs Car such as Range Rover Family, Electric Plug-In Hybrid, Discover Family, Defender Family, Special Vehicle Operations and Land Rover Classic. Land Rover decided to use life cycle assessment for their future products research and operations with the product developments.
Land Rover is famous for manufacturing unrivalled capabilities cars and advancement of technology that is suitable for adventures everywhere. In 1948, the first Land Rover production was Series I, which originally appeared at the Amsterdam Motor Show and the full production continued in Solihull.
| Founder | Maurice Wilks |
|---|---|
| Year Founded | 1978 |
| Origin | England |
| No. of Employees | 39,787 |
| Company Type | Public |
| Market Cap | $ 1.573 Trillion of Tata (2021) |
| Annual Revenue | £ 19.73 Billion (2020) |
| Net Income/ Profit | £ 422 Million (2020) |
What’s new with Landrover?
Here’s what was buzzing around Landrover recently:
- All-new Range Rover: Land Rover has launched its all-new Range Rover, which features a sleek new design, luxurious interior, and advanced technologies.
- Range Rover Sport: The Range Rover Sport has also received a refresh for 2023, with new styling, updated interior, and more powerful engines.
- Defender 130: Land Rover has expanded the Defender lineup with the new 130 model, which offers eight seats and more cargo space.
- Defender 80: Land Rover is also developing a shorter-wheelbase Defender 80 model, which is expected to launch in 2023.
- Electric Range Rover: Land Rover has announced plans to launch an all-electric Range Rover in 2023.
- Range Rover Velar: The Range Rover Velar has received a minor update for 2023, with new styling and updated interior features.
- Discovery: The Discovery has also received a minor update for 2023, with new styling and updated interior features.
- Discovery Sport: The Discovery Sport has received a more significant update for 2023, with new styling, updated interior, and more efficient engines.
- Defender V8: Land Rover has launched a new Defender V8 model, which is powered by a 5.0L supercharged V8 engine.
- Defender Hard Top: Land Rover has launched a new Defender Hard Top model, which features a fixed roof instead of a fabric soft top.
- Defender Trophy Edition: Land Rover has launched a new Defender Trophy Edition, which is designed for off-road enthusiasts.
Let’s now understand the target audience of Globe Telecom better with the help of a buyer persona.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Oct 24, 2023
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.