Elaborative SWOT Analysis of KPMG – One Of The Big 4

Some time back, we did an extensive SWOT Analysis of Deloitte – one of the world’s big 4 accounting firms. Today we will have an elaborative SWOT analysis of KPMG, which is also one of the other big 4s.

KPMG is a British-Dutch multinational professional services network catering for the needs of various businesses, public sector agencies, not-for-profit organisations, governments and capital markets. It is well recognised for their workspace culture and quality service provided by them to their clients. 

Being part of big 4, KPMG has a well established brand value in the field of accounting, consulting and finance. One of the reasons behind the success is its marketing strategies.  To know more about the changing scenario of marketing, join our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.

Do you want to know how KPMG became successful? In this blog, we will get to learn about the SWOT analysis of KPMG. Before proceeding further let us just know more about KPMG as a company.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 12, 2023

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.