SWOT Analysis of Electronic Arts: Top Video Game Company

In our last blog, we discussed the SWOT Analysis of one of the leading videogame creators and hardware manufacturers, Nintendo. In this blog, we will do an in-depth SWOT Analysis of Electronic Arts.

It is one of the largest video game companies in the world by market capitalization. It is also one of the top gaming companies in the world by revenue. Electronic Art is one of the wealthiest gaming companies in the world with total assets of $11.2 billion.

It has marketed its products by focusing more on social media influencers. It can improve its marketing techniques by implementing some of the latest digital marketing techniques as most of its target audience are online users. Having knowledge of the latest digital marketing skills is very important for any business. If you want to know what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Thus this makes us more eager to know about the story of how Electronic Arts became the big brand it is today. So, for that, we will be doing a SWOT Analysis of Electronic Arts. But before we start with its SWOT Analysis let us learn about Electronic Arts as a Company, its products, competitors, financials, and more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]