End-To-End SWOT Analysis Of Amazon – The Largest Ecommerce Platform

Previously, we learned did a thorough SWOT analysis of eBay, one of the world’s largest re-seller platform. Now, we are going to take a deep dive into the SWOT analysis of Amazon, the most talked-about company and the largest e-commerce platform ever.

Amazon Inc. is an American multinational corporation that focuses on e-commerce, digital streaming, and artificial intelligence. It is one of the world’s most valuable companies. Amazon is known for its disruptive innovation and mass scale. It is the world’s largest online marketplace, AI-powered assistant provider, and live-streaming platform. As of 2020, it has the highest global brand value.

With the rise of eCommerce, gaining a professional understanding of digital marketing is essential for working in the marketing sphere of highly competitive markets. All employers are looking for professionals with an understanding of how the digital ecosphere works. If marketing is something that interests you, you should definitely check out the Post Graduation Programme in Digital Marketing offered by IIDE that will help you transform into the managerial candidate in the marketing department of companies.

In this blog, we will learn more about the company and do a detailed SWOT analysis of Amazon. Before we begin that, let us learn more about this corporation, its history, services, financial position and competitors.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Apr 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.