Marketing Strategy of Patanjali: Case Study & SWOT Analysis

Patanjali Ayurved came into the FMCG market and flourished nearly instantly with the help of their brilliant marketing strategy and brand positioning. Having catered to the old reliance of the country on ayurvedic products and medicines, Patanjali marketed itself as pure and herbal and won over the Indian hearts and minds.

In this Patanjali case study, we shall deal with its marketing strategy. As you read further you will learn about its marketing mix, competitors, campaigns, advertisement strategy, and to top it all off, understand Patanjali with a SWOT analysis.

The core ethos of IIDE’s style of learning is to take a deep dive into every topic and take a holistic manner. This Patanjali case study has been written with the help of the research done by our Virtual Interns team. If you wish to learn digital marketing holistically, you check out our courses which are tailor-made by digital marketing experts, to suit every kind of learners’ needs.

Let us now learn further about Patanjali marketing strategy along with it’s digital marketing strategies.

marketing strategy of patanjali

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.