Latest Case Studies

In today’s fast-paced consumer market, people want more than just products. They are looking for brands with a story, a purpose, and values they can connect with. PTAL (Punjabi Thathera Art Legacy) is a shining example of this shift. It is not just another homeware brand but a mission-driven business that is reviving the lost art of hand-hammered brass and copper utensils from Punjab. This case study explores how PTAL has positioned itself as both a cultural revivalist and a modern D2C brand, blending heritage, wellness, and sustainability into a compelling marketing strategy. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Utsav Sachdeva. He is a current student in IIDE's Online Digital Marketing course (February 2025 Batch). If you found this helpful, feel free to reach out to Utsav to send a quick note of appreciation for his fantastic research - he’ll appreciate the kudos!

In this blog post, we’ll break down what’s powering the growth of What’s Up Wellness - a fun, quirky wellness brand that’s winning hearts (and stomachs) with its vitamin gummies. From influencer magic to automation smarts, here’s how they’re making wellness both effective and exciting. Whether you’re a digital marketer, a D2C entrepreneur, or just curious about the rise of fun wellness brands, this blog has something insightful for you. What’s Up Wellness is a Gurugram-based D2C wellness brand on a mission to make health fun with tasty vitamin gummies. Their growth playbook? A smart mix of social media buzz, influencer campaigns, email automation, and a strong community focus, designed to click with busy millennials and Gen Z. By using habit-forming strategies and relatable content, they’ve built a loyal base in a competitive wellness space. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Aaditya Choubey, a current student in IIDE’s Online Digital Marketing Course (March 2025 Batch).

India’s chocolate market is evolving rapidly. From traditional favorites to premium indulgences, today’s consumers are demanding more - better taste, healthier options, and gifting experiences that feel truly special. Among the new-age brands leading this change is Rocca, a premium chocolate company that has carved its space with innovation, elegance, and authenticity. Founded in 2019, Rocca is best known for its artisan chocolate brittles, a unique blend of caramel, roasted nuts, and rich chocolate crafted for indulgence with a health-conscious twist. This case study dives into Rocca’s marketing strategy, exploring how the brand overcame business challenges, connected with its audience, and continues to refine its approach in a competitive space. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Fuad Katnur. He is a student in IIDE's Online Digital Marketing course (February 2025 Batch). If you found this helpful, feel free to reach out to Faud to send a quick note of appreciation for his fantastic research - he’ll appreciate the kudos!

Rubans is more than a jewelry brand - it’s the vision of Chinu Kala, a former Miss India finalist turned entrepreneur, who built it with determination and elegance. From walking the Cannes red carpet to winning the Myntra Style Icon Award, she positioned Rubans as a blend of sharp D2C strategy and strong offline presence. For me, as a digital marketing learner, studying Rubans proved that building a brand is less about ads and influencers, and more about authenticity, timing, and emotional storytelling. This case study highlights Rubans’ wins and growth opportunities, like hyper-personalised CRM, regional campaigns, AR-powered shopping, and a content voice that captures its essence. More than strategy, it’s about how Indian women are creating global legacies through bold entrepreneurship. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Shabana Khan, a current student in IIDE’s Online Digital Marketing Course (January 2025 Batch).

Ever Googled wide leg jeans or Korean pants and found Freakins on top? This case study reveals how the brand cracked SEO, social, and trend-driven growth. Freakins is a Mumbai-based, denim-centric D2C fashion brand built for Gen Z women. Known for bold styles, weekly drops, and in-house manufacturing, it blends fast fashion with an omnichannel strategy. Freakins drives growth through influencer marketing, content-led social media, and quick commerce, while selling via its website, Amazon, Myntra, and select offline retail partners. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Neha Barangali, a student in IIDE’s Online Digital Marketing Course (March 2025 Batch).

Nasher Miles, founded in 2017, has disrupted the traditional luggage industry by focusing on style, functionality, and bold digital-first marketing. Utilising influencer-driven content, SEO-rich storytelling, and performance-based ads, the brand has established a distinct identity in the travel gear sector. This case study examines how Nasher Miles utilised effective marketing strategies to establish a lifestyle brand catering to modern, travel-conscious consumers.  

Beco, founded in 2018 in Mumbai by Aditya Ruia, Anuj Ruia, and Akshay Varma, is a trailblazing eco-conscious brand offering bamboo-based home, kitchen, and personal care products. Their sustainable product lineup consists of bamboo toothbrushes and biodegradable garbage bags, to natural dish scrubbers and laundry detergent sheets. This aims to reduce single-use plastic consumption while delivering effective, affordable, and convenient alternatives.

Cocofit scaled to 100+ outlets using ROI-driven performance marketing. By leveraging Meta ads, Google, YouTube Shorts, and WhatsApp, they generated low-cost leads and strong engagement. Regional content and funnel-based targeting played a key role, delivering up to 3.8x ROI and expanding both franchise sign-ups and in-store sales. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Arjun Somani, a student in IIDE’s Online Digital Marketing Course (March 2025 Batch).

HubSpot’s marketing strategy 2025 blends SEO best practices, AI-driven personalisation, creator partnerships, and multimedia content to attract and convert audiences, making it a strong inbound marketing case study. In this blog, we’ll dive into HubSpot’s marketing strategy, its objectives, channels, and results and uncover key lessons for brands. Scroll 

Discover how Lenskart's marketing strategy, leveraging AI, influencer marketing, and digital content, revolutionised the eyewear industry in India. By blending technology and creativity, Lenskart changed eyewear from a mere necessity to a fashion statement.

Vodafone Idea's (Vi) marketing strategy uses a blend of digital and traditional channels to re-establish its brand. The company leverages SEO and targeted ads to attract customers, while using TV commercials and event sponsorships to rebuild trust. Its key focus is on positioning the network as reliable and forward-looking to regain market share and attract new users.

CosIQ’s marketing strategy combines SEO, SEM (Google Ads), content marketing, and influencer collaborations to educate young consumers about science-backed skincare. It leverages performance marketing and ingredient-focused content to build trust, drive high-intent traffic, and boost online sales through its D2C site and marketplaces. The brand positions its products as smart, effective solutions for India’s ingredient-aware skincare audience. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Tanvi Pimputkar, a student in IIDE’s Online Digital Marketing Course (March 2025 Batch).