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Explore the McDonald’s business model, understanding how the fast-food giant achieves global success. Gain insight into McDonald’s market share, product offerings, and operational strategies in this comprehensive analysis.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 7, 2024
McDonald's business model relies on a combination of company-owned and franchised restaurants, generating revenue through sales, franchise fees, and real estate.
McDonald's makes money through sales from its restaurants, franchise fees, royalties, and rent from franchisees.
McDonald's main products include burgers, fries, chicken items, salads, breakfast items, beverages, and desserts.
McDonald's top competitors include Burger King, KFC, Wendy's, Subway, and Starbucks.
McDonald's uses technology such as digital ordering kiosks, mobile apps, and data analytics to enhance customer experience and operational efficiency.
McDonald's target audience includes children, teenagers, adults, and families, appealing to a wide demographic with its diverse menu and value offerings.
McDonald's holds around 21% of the global fast-food market share.
McDonald's CSR initiatives include sustainability efforts, community support through Ronald McDonald House Charities, and employee welfare programs.
McDonald's franchise model involves franchising its brand to independent operators who pay fees and royalties, ensuring consistent quality and operational standards.
McDonald's markets its products through a mix of traditional advertising, digital marketing, promotions, and collaborations with other brands.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.