Maruti Suzuki’s Marketing Strategy: Full Case Study

INTRODUCTION 

Maruti Suzuki Limited is a leading automobile manufacturer in India with branches across the country. It is collectively owned by Suzuki Motor Corporation and Maruti and is one of the most trusted brands in India. Models of Maruti Suzuki are widely popular due to their fuel efficiency, maintenance, and economic cost. It has the largest chain of dealers and after-sales service centers in the country which caters to the consumers’ needs and queries regularly which empowers them to stay at the peak of the game amidst its competitors.

 With other operators like Tata and Hyundai steadily striving to reach the prime slot, what is the success mantra of Maruti Suzuki to outsmart its competition?

Let’s dig deeper and know more about Maruti Suzuki.

Maruti Suzuki Marketing Case Study - About Maruti Suzuki

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.