Maruti Suzuki’s Marketing Strategy: Full Case Study

INTRODUCTION 

Maruti Suzuki Limited is a leading automobile manufacturer in India with branches across the country. It is collectively owned by Suzuki Motor Corporation and Maruti and is one of the most trusted brands in India. Models of Maruti Suzuki are widely popular due to their fuel efficiency, maintenance, and economic cost. It has the largest chain of dealers and after-sales service centers in the country which caters to the consumers’ needs and queries regularly which empowers them to stay at the peak of the game amidst its competitors.

 With other operators like Tata and Hyundai steadily striving to reach the prime slot, what is the success mantra of Maruti Suzuki to outsmart its competition?

Let’s dig deeper and know more about Maruti Suzuki.

Maruti Suzuki Marketing Case Study - About Maruti Suzuki

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.