A Comprehensive Marketing Strategy of YouTube – Detailed Analysis

The marketing strategy of YouTube involves several activities, all of which are used to promote their brand, product, or service. Creating a YouTube channel, defining a target audience, analyzing competitors’ research and creating quality YouTube videos are some important steps to keep in mind while formulating one’s YouTube marketing strategy.

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Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 11, 2024

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Frequently Asked Questions

YouTube aims to give everyone a voice and access to all kinds of content in the world.
There were over 2.5 billion monthly active users on YouTube in 2023.
‘YouTube Premium Lite,’ a more affordable subscription model for ad-free viewing.
TikTok, Instagram, Facebook, Twitch, and Vimeo are some of the main competitors of YouTube.
As part of YouTube’s marketing strategy, the company launched a ‘Create with YouTube’ campaign encouraging users to explore their creativity and share original content on the platform.
YouTube’s content strategy, personalised recommendations, and social media are effective ways with which YouTube engages with its users.
Ad interruptions, difficulty in discovering high-quality content, and data privacy concerns.
The app version of YouTube is different from its website version. The app offers features like offline downloads, subscriptions, and personalised recommendations.
Popular musician Billie Eilish has an exclusive streaming deal with YouTube. Many brands use include such influencers while making the marketing strategy of YouTube.
The video received significant backlash for being out of touch, leading to changes in future Rewind videos based on community feedback.

Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.