Innovative Marketing strategy of Vedantu :In-Depth Analysis

EdTech companies connect learners with technology to redefine the old classroom education system. It has proven revolutionary for acquiring skills and for imparting knowledge by virtual means.

Vedantu is one such Indian-based Edutech learning platform that conducts its online lecture using a real-time virtual learning environment. For better understanding, the model has specializations by which the students can browse and discover tutors according to their choice.

In this blog, we will be having an In-Depth analysis of the marketing strategy of Vedantu and learn many more details about Vedantu.

The pandemic has driven Edtech companies to attain maximum memberships as these companies have created an alternative educational platform with the best features. Vedantu claims to have a virtual live medium designed for one on one interaction with doubt-solving.

Edtech companies are emerging day by day due to which new rivals are entering this field. Vedantu’s top competitors are Byju’s, Toppr, Unacademy, Meritnation, and Simplilearn.

Firstly, Let us get some more insight into Vedantu and learn about its business model, Target audience, Competitors, SWOT Analysis, etc.

Business Model of Vedantu

• The business model concentrates on their personalized website and application for providing services. 
• Vedantu works on a B2C business model.
• Vedantu provides online teaching services and offers free lectures and notes cut shorting it at a single place.
• They also provide the best LIVE interactive virtual learning environment called WAVE (Whiteboard Audio Video Environment).
• The company claims to be the 1st Edtech company to begin interactive learning sessions for their respective audience.

Target Audience of Vedantu

• Vedantu’s target audience includes school and college-going students. They also prepare students for competitive exams like JEE, NEET, Olympiads and more.
• Some major highlights include:

1. Phonics based reading course for grades LKG to 1st
2. Spoken English programs for grades 2nd to 8th
3. Various crash courses associated with the State boards, CBSE, ICSE and more
4. Personalized notes

• They have also stepped up in the field of coding by their initiative named “coding for kids”, this initiative has capabilities to attract more attention.
• The brand has reached over 500+ cities worldwide with more than 39,787,257+ active students.