Comprehensive Guide to Marketing Strategy of Telenor

Marketing Strategy of Telenor:

The marketing strategy of Telenor is a set of actions or tactics that the company uses to promote itself in the market. The marketing strategy of Telenor depends on the 4Ps which are Price, Product, Promotion, and Place.

Let us start discussing Telenor’s Marketing Mix to understand its product, pricing, advertising & distribution strategies-

1. Product Strategy of Telenor:

Telenor provides a wide range of Telecom services in many countries. Telenor features a span of products to deliver like IPTV, Fixed Line, Internet, IT services, Mobile Telephony, and digital television. Telenor is in the mobile and ADSL market. 

Before it was claimed over by Vizada, it provided a span of services like voice, data, television, and satellite communication. They also provide infrastructure for communicating maritime radio under the name Telenor Maritime Radio. They are also known for their water meter reading and machine-to-machine technology.

2. Price/Pricing Strategy of Telenor:

Telenor has tackled market penetration pricing in its marketing mix since its opening. It is an important part of the marketing strategy of Telenor. They dropped their services to garner huge profits. Telenor has been giving huge discounts to invite customers. They also give Telenor free calling to their customers when they buy a bike. This type of pricing is very beneficial for the company as it helps boost the sales of its products and services. 

3. Place & Distribution Strategy of Telenor:

Based in Norway, Telenor runs in 29 countries across the world. It has a network in 12 countries. The company’s various benefits are sold through a network of small retail shops. These establishments act as sales centers for other service providers.

Telenor is a company that provides various telecommunication services in various countries. These include Thailand, Malaysia, and India. They also sell their services through mobile phone sellers.

4. Promotion & Advertising Strategy of Telenor:

Telenor expands itself through inflated advertising campaigns. Telenor’s ads have adopted certain slogan ideas like Pay Less, Talk More. They also claim to be the cheapest in their ad campaigns. They also use the procedure of Radio, TV, and supervising events to promote. Telenor ads have also boosted their visibility through hoardings, billboards, and print ads. Hence, they have been an effective marketing strategy of Telenor.

They also promote events to reach out to the maximum number of customers. Telenor’s ads are everywhere in India. In most areas, the visibility of Telenor’s advertisements is high due to their usage of the phrase Life Full, Paisa Vasool.

The marketing strategy of Telenor includes the following-

1) Delivering expansion through favorable brand positions, strong distribution, and focused customer offerings is a marketing strategy of Telenor that fuels the continual want for connectivity and related services.

2) Continue to innovate on their core business and be a leader in modernization, from how they run their networks to the way they engage with customers across touchpoints.

3) Enhancing their strong foundation of responsible business through the way they raise business standards and contribute by providing skills for an accelerated digital future is also an important marketing strategy of Telenor.

Marketing Campaigns of Telenor:

1. Pay Less, Talk More

Telenor’s ads have adopted certain slogan ideas like Pay Less, Talk More. They also claim to be the cheapest in their ad campaigns. They also use the methods of Radio, TV, and operating events to promote.

They also increase their visibility through hoardings, billboards, and print ads. They also promote events to reach out to the maximum number of customers. Telenor’s ads are everywhere in India. In most areas, the visibility of Telenor’s advertisements is high due to their usage of the phrase Life Full, Paisa Vasool.

2. Telenor Hears You 

Telenor Pakistan likes to put its customers at the heart of its campaign – #TelenorHearsYou. As the hashtag states, Telenor expects to hear from you and solve your problems. It does want to solve every issue that its customers face, so it’s going to take all the feedback it can get to find ways to make these issues disappear.

Telenor Pakistan aims to reach out to its customers and used this campaign to showcase how Telenor understands what review every customer has to say about their service level and how Telenor conceded to these concerns by bringing about beneficial changes in their techniques and methods.

3. Developing Women of Tomorrow 

Telenor Pakistan kicked off a campaign called “Developing Women of Tomorrow” to affirm the important role of women in developing society and the workplace. Through various initiatives, the company is energetically addressing the particular needs of female employees and is helping them maintain a healthy balance between work and family life.

“Developing Women of Tomorrow” is a noticeable internal and external campaign that tries to raise awareness of women’s issues and motivate female applicants to apply for positions at Telenor Pakistan. The company also offers an extensive range of advantages and facilities that benefit its employees to sustain between work and personal life.

The objective behind this campaign is to ensure that people understand our commitment to benefiting our female employees in whatever way possible, helping them to continue their careers with fervor and determination. This campaign boosted them a lot and was a good marketing strategy of Telenor.

Conclusion:

Due to its well-organized managerial structure and effective use of local markets, Telenor has been able to avoid many of its weaknesses. This company was also able to attract the attention of young investors.

The company could maintain its competitive edge due to the various advantages it offered. The rise of young users was mainly due to the various features that were introduced during the last years. These include SMS Service, Easy Packet Service, and GSM Facility. Telenor faced a lot of challenges during the last years but survived due to strategic planning and better distribution of sales and services.

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