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Nykaa’s marketing strategy combines innovative digital campaigns, influencer collaborations, and a robust online presence to dominate the Indian beauty and personal care market. This case study on Nykaa explores its successful marketing strategies and business model.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 17, 2024
Nykaa employs a digital-first marketing strategy, leveraging social media, influencer collaborations, and personalised customer experiences.
Nykaa sources products directly from brands and authorised distributors, ensuring authenticity and quality.
Nykaa offers a flexible return policy, allowing customers to return products within 15 days of purchase.
You can reach Nykaa's customer service through their website, mobile app, or by calling their helpline number.
Yes, Nykaa provides international shipping to several countries through its online store.
Nykaa's 'Nykaa Rewards' loyalty program offers exclusive perks, discounts, and early access to new products for members.
Yes, Nykaa offers in-store and virtual beauty consultations with their expert beauty advisors.
Nykaa accepts various payment methods, including credit/debit cards, net banking, UPI, and cash on delivery.
Yes, Nykaa offers gift cards available for purchase in stores and online.
Nykaa has a dedicated customer support team to address complaints and ensure quick resolution of issues.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.