Profound Marketing Strategy of NIIT – With Company Overview

In a recent article, we talked about the marketing strategy of Classplus. In this article, we are going to deep dive into the marketing strategy of NIIT. 

IIT Delhi graduates Rajendra S. Pawar and Vijay K. Thadani founded NIIT in 1981 with a one million rupee investment. By opening nine centres in 1987, NIIT created a franchising model for IT education for the first time.

Marketing has now become essential for every kind of company irrespective of their industry and target audience. And with evolving marketing methods there are various benefits offered in this new age of marketing i.e digital marketing that helps you in targeting your ideal customers and satisfying each of them. 

If you want to learn about this rapidly growing and learned marketing skill then do watch the Free Masterclass taught by the founder of IIDE Karan shah and get a clear view of the concepts. 

In this study, we will look at the marketing strategy of NIIT, its story, STP Analysis and whatnot. So, let’s get started!

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Feb 18, 2023

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.