🚀 Just Launched — Our New Undergraduate Program in Digital Business & Entrepreneurship is Here: Explore Now!
Resources
Career & Placements
Digital Business Program
- Bachelors/UG in Digital Business & Entrepreneurship
Newly Launched
Digital Marketing Courses
Free Masterclass
Myntra’s marketing strategy is a blend of innovative digital campaigns and customer-centric approaches, making it a leader in India’s fashion e-commerce. This case study delves into the marketing strategy of Myntra, analysing its unique marketing strategies and digital marketing tactics.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 17, 2024
The Myntra business model operates on a B2C model, selling fashion and lifestyle products directly to consumers through its online platform.
Myntra sources products from verified brands and conducts quality checks before listing them on the platform.
Myntra offers a 30-day return policy with easy returns and refunds to ensure customer satisfaction.
You can reach Myntra's customer service through their app, website, or by calling their helpline number.
The End of Reason Sale (EORS) is Myntra's flagship sale event offering significant discounts across a wide range of products.
Yes, Myntra offers the 'Insider' loyalty program, providing exclusive benefits and early access to sales for its members.
Yes, order tracking is available through the Myntra app and website, providing real-time updates on delivery status.
Myntra accepts various payment methods including credit/debit cards, net banking, UPI, and cash on delivery.
Currently, Myntra does not offer international shipping and serves customers within India.
Myntra has a dedicated customer support team to address complaints and ensure quick resolution of issues.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.