Q2. How does Manappuram use digital marketing?

Manappuram’s digital marketing leverages SEO, social media engagement, e-commerce strategies, and a mobile app to reach and serve its customers.

Q3. What are some gold loan advertisement ideas used by Manappuram?

Manappuram uses themes like trust, prosperity, and quick access to financial solutions in its gold loan advertisements.

Q4. Who is Manappuram's target market?

Individuals seeking quick and reliable financial solutions, particularly gold loans fall under Manappuram’s target market.

Q5. What are Manappuram's most notable advertising campaigns?

The “Trust and Prosperity” campaign highlighted the company’s commitment to providing reliable financial solutions.

Q6. Who are the main competitors of Manappuram?

Muthoot Finance, HDFC Bank, ICICI Bank, Bajaj Finserv, and IIFL Finance are the main competitors of Manappuram Finance Limited.

Q7. Has Manappuram faced any failed campaigns?

Yes, Manappuram faced backlash for a campaign perceived as culturally insensitive, leading to a public apology and withdrawal of the campaign.

Q8. What is Manappuram’s mission?

Manppuram’s Finance Limited is to provide accessible and affordable financial services to all.

Q9. What motivates Manappuram’s target audience?

Seeking quick and reliable financial solutions and trustworthy gold loan services.

Q10. What are the latest business news about Manappuram?

Manappuram announced plans to expand its microfinance and housing finance operations.

Extensive Marketing Strategy Of Manappuram Finance – In-Depth Analysis

Name: In-Depth Marketing Strategy Of Manappuram Finance By IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

The marketing strategy of Manappuram Finance Limited focuses on leveraging digital marketing, innovative gold loan advertisement ideas, and customer-centric services. This case study delves into Manappuram’s marketing strategies, digital marketing tactics, and recent campaigns to understand how the company maintains its competitive edge in the financial services sector.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 6, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]