Complete Marketing Strategy Of Indigo Airlines with Company Overview and SWOT Analysis

Indigo Airlines is one of the pioneer companies when it comes to low-cost air travel in India. The main vision of Indigo is to make air travel accessible to lower-middle-income sections of society by providing low-cost air travel. Thus, In this blog, we will discuss about the marketing strategy of Indigo Airlines.

It has come a long way since its inception in 2006. Let us explore how the company has achieved success and became a market leader over the years in the airline industry by discussing the marketing strategies of Indigo Airlines. This case study of Indigo Airlines analyses the marketing mix, swot analysis, target audience, and social media presence of the company. 

Before we dive into the different marketing strategies of Indigo, Let us look at a brief description of what indigo as a company is.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]