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Indigo Airlines is one of the pioneer companies when it comes to low-cost air travel in India. The main vision of Indigo is to make air travel accessible to lower-middle-income sections of society by providing low-cost air travel. Thus, In this blog, we will discuss about the marketing strategy of Indigo Airlines.
It has come a long way since its inception in 2006. Let us explore how the company has achieved success and became a market leader over the years in the airline industry by discussing the marketing strategies of Indigo Airlines. This case study of Indigo Airlines analyses the marketing mix, swot analysis, target audience, and social media presence of the company.
Before we dive into the different marketing strategies of Indigo, Let us look at a brief description of what indigo as a company is.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Oct 21, 2022
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.