Extensive Marketing Strategy of Hyundai : Largest Automobile Company

In our previous article, we learnt in detail about the SWOT analysis of Hyundai. In this article, we are going to elaborate on the marketing strategy of Hyundai Motors Company.

Understanding the Marketing strategy of Hyundai motors is the main objective of writing this article. Hyundai is not only competing in India but all over the world, it ranks 2nd in the whole India as the second largest manufacturer in India.

Marketing is a built-in aspect of a company’s DNA that may make or break its success. As users from around the world roam to find the digital sphere, marketing has followed suit. However,  Free MasterClass on Digital Marketing 101, trained by our CEO and established, If you are interested in new-age digital marketing.

This blog will go over its marketing strategy of Hyundai in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we dive in to the marketing strategy of Hyundai.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]