Comprehensive Marketing Strategy of Evergrande with Detailed Overview

China Evergrande Group is the second largest group in China that develops properties in terms of sales. It is founded in 1996A.D. and has been a real estate company for almost 26 years. The founder of this company is Hui Ka Yan. Its headquarter is located in Shenzhen, Guangdong, China. 

In this blog, we will take a deep dive into the marketing strategy of Evergrande company. As each and every big company have already gone digital it has become much easier for the customer and audience for finding out information on the big companies. Marketing is a necessity for all organizations around the globe to sustain the changing market trends and growing competition.

Before jumping on the marketing strategy of Evergrande let us begin with a detailed overview of the company.

About Evergrande-Company Overview

China Evergrande Group is the second largest group in China that develops properties in terms of sales. It is founded in 1996A.D. and has been a real estate company for almost 26 years. The founder of this company is Hui Ka Yan. Its headquarter is located in Shenzhen, Guangdong, China. 

This company is deeply rooted in multiple businesses like Real estate, Tourism and Recreation, Sports, Automotive, Health, Entertainment, Finance, and Food and Agriculture. 

In Oct 2009, the company managed to raise $722 million U.S. in an initial public offering on the Stock Exchange of Hong Kong. In 2022, Evergrande company announced it would be moving its headquarters to Guangzhou due to a need that required reduced spending.

Evergrande also owns two major theme park brands that are:- Hengda children of the world and Hengda water world. Hainan has a large tourist complex i.e. Chinese island of Hainan to spend. The under-construction Ocean Flower Island in Hainan is one of the major projects that Evergrande owns.

We have been analyzing China Evergrande Group revenues, which have grown to $59.59 billion in 2021, plus its IT budget and roadmap, and cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for China Evergrande Group’s intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications. 

Evergrande has served the general public with its amazing real estate business which has helped many people with their housing. As Evergrande is the power of the economy which comes in second in the whole of China, its sustainable growth in the real estate business is very important. This has also become the main source of happiness for migratory people and resolved the problem of housing.

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