Extensive Marketing Strategy of Delta – Detailed Explanation

In a previous article, we learned about the detailed Marketing Strategy of Air India, the flag carrier airline of India. In this blog, we are going to elaborate on the marketing strategy of Delta – one of the major airlines in the United States and a legacy carrier. 

The objective is to help you gain insights into Delta’s transition from being the world’s first aerial crop-dusting company to becoming one of the most recognized airlines in the United States.

Time has changed, and so has the way businesses interact with their consumers. Traditional marketing has taken a backseat to Digital Marketing, which has emerged as the industry’s new face. The internet has created a whole new market, and digital marketing has become the standard for a successful company. If you want to learn more about digital marketing, attend our Free MasterClass on Digital Marketing.

This blog will go through the marketing strategy of Delta in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we delve in.