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In a previous article, we learned about the detailed Marketing Strategy of Air India, the flag carrier airline of India. In this blog, we are going to elaborate on the marketing strategy of Delta – one of the major airlines in the United States and a legacy carrier.
The objective is to help you gain insights into Delta’s transition from being the world’s first aerial crop-dusting company to becoming one of the most recognized airlines in the United States.
Time has changed, and so has the way businesses interact with their consumers. Traditional marketing has taken a backseat to Digital Marketing, which has emerged as the industry’s new face. The internet has created a whole new market, and digital marketing has become the standard for a successful company. If you want to learn more about digital marketing, attend our Free MasterClass on Digital Marketing.
This blog will go through the marketing strategy of Delta in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we delve in.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Nov 2, 2023
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.