🚀 Just Launched — Our New Undergraduate Program in Digital Business & Entrepreneurship is Here: Explore Now!
Resources
Career & Placements
Digital Business Program
- Bachelors/UG in Digital Business & Entrepreneurship
Newly Launched
Digital Marketing Courses
Free Masterclass
In this blog, we will examine the Marketing Strategy of Chanel and the reasons behind its progress and success. We will gain insights into their competitor’s, marketing mix, marketing strategy, marketing campaigns, and digital marketing presence.
Before we begin, let us get a quick overview and gather mindful things about Chanel.
About Chanel
The luxuries French fashion label Chanel is well-known for its ready-to-wear and haute couture apparel collections, as well as other high-end items including watches, fragrances, handbags, sunglasses, and luxury jewellery. The brand is popular throughout the world and is worn as a sign of wealth and elite by members of the upper class.
It was established in 1909 by Gabrielle Chanel, better known as Coco Chanel, and was groundbreaking in terms of its designs since it liberated women of the 20th century from the corseted dresses they were donning and allowed them to wear clothes that were more at ease and aesthetically pleasing.
Over 20,000 working individuals are employed by the organization worldwide.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: May 29, 2024
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.