Name: Exclusive Marketing Strategies Of Nike - With The 4Ps | IIDE
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Nike's marketing strategy emphasizes athlete endorsements, innovative product design, and compelling storytelling to resonate with consumers globally.

Appreciate the insights on Nike's marketing mix. Fascinating how they engage customers. Thanks for sharing!

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<div class="raw-html-embed"><ul><li>Ease of shopping.</li><li>Branded</li><li>Quality products</li><li>Variety of products</li></ul></div

Motivation

<div class="raw-html-embed"><ul><li>Singing</li><li>Gardening</li><li>Trekking</li></ul></div

Interest & Hobbies

<div class="raw-html-embed"><ul><li>Inconsistent information on social media channels.</li><li>Slow website and checkout process.</li><li>Look for more affordable options</li><li>Limited availability of popular products</li></ul></div

Pain Points

<div class="raw-html-embed"><ul><li>Instagram</li><li>YouTube</li><li>Threads</li><li>Facebook</li><li>Tinder</li></ul></div

Social Media Presence

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>About Nike&nbsp;</strong></h2><p><span style="font-weight: 400;">Nike is an American Multinational Company, which is famous for its production of athletic shoes for a long time. But as time has passed they not only manufacture footwear but also apparel, accessories, and equipment which are sold all over the world.&nbsp;</span></p><p><span style="font-weight: 400;">It was established in 1964 when it was named Blue Ribbon Sports. It officially became Nike in 1971 inspired by the Greek goddess of victory. Its headquarters is near Beaverton, Oregon in the Portland metropolitan area in the US. </span><span style="font-weight: 400;">Nike has 700+ shops worldwide. In the US Fortune 500 list of companies, Nike ranked at number 85 in 2020.</span></p><p><span style="font-weight: 400;">Nike came to India in 1996 and became popular in 2004 by successfully launching brands such as Nike+, Nike Pro, Jordan, Nike Blazers, and many other subsidiaries. Currently, Nike ranks in the 85th position in the Fortune 500 list of companies and has employed over 76,000 people in its business worldwide.</span></p><h2><b>Current News About the Brand Nike</b></h2><ul><li><strong>14 November 2022: </strong><span style="font-weight: 400;">Nike to open its own virtual sneaker store and trading platform</span></li><li><strong>21 December 2022: </strong><span style="font-weight: 400;">Nike reports robust sales amid sustained inventory pileups</span></li><li><span style="font-weight: 400;">Global sales rose 17 percent to US$13.3 billion in the quarter that ended Nov 30, surpassing the average estimate of US$12.6 billion&nbsp;</span></li><li><strong>20 February 2023: </strong><span style="font-weight: 400;">Vietnam shoemaker for Nike, Adidas to cut 6,000 jobs</span></li><li><span style="font-weight: 400;">One of Vietnam’s largest shoe manufacturers for major brands such as Nike and Adidas will cut thousands of workers at the end of the month due to a slump in orders, according to local authorities.</span></li><li><strong>19 May,2023: </strong><span style="font-weight: 400;">Nike removes Ja Morant signature shoe from site, app</span></li><li><strong>4 July 2023: </strong><span style="font-weight: 400;">The sneaker bubble is bursting around Nike</span></li></ul><h3><b>User Persona</b></h3><p></p><p><span style="font-weight: 400;">Now that we know the company, let us learn the Marketing Strategies of Nike.</span></p><p>Have you enjoyed reading so far? Are you to unlock your full potential in the exciting world of digital marketing? Then our PG program is what you need. Enroll in our <a href="https://iide.co/master-mba-digital-marketing/">Post Graduation in Digital Marketing</a> program and discover the possibilities.</p><h2><strong>Marketing strategies </strong><strong>of Nike</strong></h2><p><span style="font-weight: 400;">In the current competitive landscape, Nike has been able to differentiate itself, compared to its competitors, and has become the global leader in the athletic footwear/apparel industry. The key to Nike’s success has been its excellent marketing strategies that allow the company to sell a massive quantity of its innovative products. Nike not only produces a wide range of products but also makes sure to maintain the mark of quality.</span></p><p><span style="font-weight: 400;">Nike’s marketing strategy isn’t something difficult to understand as its products are strategically displayed aiming to connect through various ad campaigns stirring the emotions of their target audience.</span></p><p><span style="font-weight: 400;">To further understand the marketing strategy of Nike, let us take a look at how the company uses the concept of “marketing mix” as a tool to promote and market their products to their targeted audience.</span></p><h3><strong>Product Marketing</strong></h3><p><span style="font-weight: 400;">The company designs different products for each kind of sport which makes its products comfortable for athletes. Nike’s infamous logo, the swoosh which attracts the eye of customers, is related to athletes themselves. Nike has produced different shoes for different purposes like running, golf, football, cricket, skateboarding, tennis, cycling, and other sports. They also sell casual footwear for non-athletes in vibrant colors which attracts youngsters. They manufacture different styles of sneakers for men, women, and kids. The most famous products of Nike are:</span></p><p><span style="font-weight: 400;">The Nike Cortez – The retro-looking natural fit that was originally designed for running.</span></p><p><span style="font-weight: 400;">Nike Air Max – The crown jewel of Nike’s sneaker collection</span></p><p><span style="font-weight: 400;">Nike Blazer – Casual cool-looking sneakers also used for skateboarding. Designed to make a big swoosh.</span></p><p><span style="font-weight: 400;">Nike Air Force 1 – The&nbsp; Most iconic basketball sneaker which was not only popular as a casual streetwear shoe but also a sports shoe.</span></p><p><span style="font-weight: 400;">Nike Air Jordan – Last but not least, the most iconic streetwear sneaker that became popular with Michael Jordan’s success on the basketball court.</span></p><p><img decoding="async" class="alignnone wp-image-223743 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873415520-855ca021c5630174d905056197e89d8d.webp" alt="marketing strategies of Nike - product of Nike| IIDE" width="1600" height="1600" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image1-4-1.pngw3.webp 1600w, https://iide.co/wp-content/uploads/2021/09/image1-4-1-1280x1280.png 1280w, https://iide.co/wp-content/uploads/2021/09/image1-4-1-980x980.png 980w, https://iide.co/wp-content/uploads/2021/09/image1-4-1-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1600px, 100vw"></p><p><span style="font-weight: 400;">Nike has different products for men, women, and kids. They also make some unisex products for their customers. </span><span style="font-weight: 400;">Pricing is one of the important factors of the marketing mix and having an accurate pricing mix can help strongly in customer retention.</span></p><h3><strong>Price Marketing&nbsp;</strong></h3><p><span style="font-weight: 400;">Nike uses value-based pricing and premium-based pricing strategies for their products. Value-based pricing means the company considers the current market price while setting the prices of products. Before setting up the prices, they measure what overall customers are willing to pay for a product. This value-based price strategy helps Nike to increase its profit over time.</span></p><p><span style="font-weight: 400;">Premium-based pricing means pricing more high-quality products than the value of competing products. Nike sets premium prices for its high-quality products. By gradually increasing prices the company enjoys higher sales and revenues.</span></p><p><span style="font-weight: 400;">From time to time Nike has offered discounts on all its products like “Easter sales” on its online website and stores. Which helps them to attract new customers and retain the existing ones. They are also given the option to sign in and be the first ones to get any new arrivals. Making your products available for your customers at all times is very crucial and that is where a company’s strategy comes in.</span></p><h3><strong>Place Marketing</strong></h3><p><span style="font-weight: 400;">Nike has 1000+ shops all over the world and offices located in 45 countries outside the US. Most of the Nike products are sold in retail shops as many customers prefer to physically select the products by trying on sportswear. Retail stores are easily available in every city and it is convenient for customers to find Nike products.</span></p><p><span style="font-weight: 400;">The company has its outlet named Niketown. These are the big stores occupying 4 floors with premium experience with a variety of services. Niketown stores are fancy stores where new and emerging products are sold. They have a customization booth, service, and professional zone where you can get advice for the right product.</span></p><p><img decoding="async" class="wp-image-223740 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873417234-d8e14e83d9361a8ecc088fbf5a0f0f61.webp" alt="place mix of Nike-marketing mix of Nike | IIDE" width="1600" height="1600" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image4-2-1.pngw3.webp 1600w, https://iide.co/wp-content/uploads/2021/09/image4-2-1-1280x1280.png 1280w, https://iide.co/wp-content/uploads/2021/09/image4-2-1-980x980.png 980w, https://iide.co/wp-content/uploads/2021/09/image4-2-1-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1600px, 100vw"></p><p><span style="font-weight: 400;">The customer’s shopping experience is unique and is valued. Nike products are also sold through their Online Nike store and also through other online stores like Amazon, Flipkart, and Myntra. The more you promote your product the more your sales increase.</span></p><h3><strong>Promotion Marketing</strong></h3><p><span style="font-weight: 400;">Nike’s main source of promotion is advertisement and sponsorships. The company does advertisements involving high-profile celebrities and athletes of different countries.</span></p><p><span style="font-weight: 400;">Some celebrities who promote Nike’s products are Serena Williams, Christiano Ronaldo, Mo Farah, Kunal Rajput, Rafael Nadal, and LeBron James. It also Sponsors sports teams like cricket, NFL, and NBA.</span></p><p><span style="font-weight: 400;">The company does direct marketing by personal communication with organizations, schools, colleges, and local sports teams. </span><span style="font-weight: 400;">They also give time-to-time discounts and great offers to their customers which comes under sales promotion tactics. </span><span style="font-weight: 400;">They give financial support to the NGOs to make public relations strong and able to promote their products through it. </span><span style="font-weight: 400;">Nike’s target audience is fitness-centric, elite-class, and sports-enthusiastic people, especially youngsters.&nbsp;</span></p><p><span style="font-weight: 400;">As many youngsters are on social media, Nike also promotes its products through social media by connecting with millions of people and interacting with them through&nbsp; Instagram, Twitter, Facebook, and YouTube.</span></p><p><span style="font-weight: 400;">Nike’s ” Just Do It ” campaign launched in 1988 motivates all people to do their job efficiently. To date, this slogan is a trademark of Nike. The company’s Latest hashtag #YouCantStopUs for their new campaign tells us that every sports field is equal which has gone viral on social media. Nike does such inspiring campaigns of different themes from time to time and gains the emotional trust of their customer. Nike does such inspiring campaigns of different themes from time to time and gains the emotional trust of their customer.<br></span></p><p><img decoding="async" class="wp-image-223742 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873419034-86c46c7175f749d8ce4deddedb6e5996.webp" alt="promotional mix of Nike-marketing mix of Nike | IIDE" width="407" height="228" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image2-1-1.jpgw3.webp 300w, https://iide.co/wp-content/uploads/2021/09/image2-1-1-150x84.jpg 150w" sizes="(max-width: 407px) 100vw, 407px"></p><p><span style="font-weight: 400;">This new ad campaigns launched by Nike, that gained a lot of eyeballs, The How We Do campaign aimed at aiding youth in overcoming barriers to sports participation and promoting the idea that sports should conform to an individual’s needs, rather than the other way around.</span></p><p><span style="font-weight: 400;"><br><span style="font-weight: 400;">Nike in the sports area should diversify and use different kinds of clothing material rather than dry fits. But with several types of camping and advertisements placed by the company worldwide, they are on a great path.</span></span></p><p><span style="font-weight: 400;">Also, it would be great if they were able to market their product by using the current scenarios and famous incidents taking place all over the world and specifically in countries like India advantage of various famous incidents taking place their products making memes on </span><span style="font-weight: 400;">social media</span><span style="font-weight: 400;"> is by far the best way of marketing products.</span></p><h3><b>New Things Tried by Nike in Digital Marketing&nbsp;</b></h3><p><span style="font-weight: 400;">The world-famous sportswear brand Nike is currently at the peak of its marketing strategy. Here are some of the digital marketing strategies of the company.</span></p><ol><li style="list-style-type: none;"><ol><li><strong>HOW WE DO AD: </strong><span style="font-weight: 400;">In this ad, Nike’s advertising strategy focuses on helping young people overcome obstacles to participating in sports, showing that you don’t have to fit into sports; rather, sports should fit you.</span></li><li><strong><span style="font-weight: 400;">THE WONDER WOMAN OF VOGUE SHORT FILM: </span></strong>The company has collaborated with a transgender Vogue artist and ballroom dancer Leiomy Moldonado for this short film to promote the #BeTrue collection and also to celebrate Pride Month. This film helps the company to promote themselves as well as give out a social message. The clip includes narration by artist Precious Angel Ramirez.</li></ol></li></ol><ol><li><strong>EQUALITY: </strong><span style="font-weight: 400;">In 2017, Nike launched a 90-second spot from Wieden + Kennedy Portland. The ad encourages athletes to respect and be fair to each other on and off the field.</span></li></ol><h3><b>Competitors List</b></h3><ol><li><span style="font-weight: 400;"><strong>ADIDAS </strong></span><span style="font-weight: 400;"><span style="font-weight: 400;">formerly known as Dassler Brother Shoes is the designer, manufacturer, and marketer of shoes, clothing, and accessories.</span></span></li><li><span style="font-weight: 400;"><strong>REEBOK </strong></span><span style="font-weight: 400;">is another competitor of Nike Inc. Reebok is a footwear and apparel company that designs, manufactures, and distributes CrossFit, fitness, running footwear, and clothing.</span></li><li><span style="font-weight: 400;"><strong>PUMA </strong></span><span style="font-weight: 400;">is a German multinational </span><b>brand</b><span style="font-weight: 400;"> that designs and manufactures a variety of athletic and casual footwear, apparel, and accessories. Puma offers many sports-inspired products like training and fitness, golf, basketball, football, and motorsports.</span></li><li><strong>UNDER ARMOUR </strong><span style="font-weight: 400;">was founded in 1996 by Kevin Plank headquartered in Baltimore, Maryland, United States. Under Armour manufactures casual and sports footwear and apparel.</span></li><li><span style="font-weight: 400;"><strong>NEW BALANCE </strong></span><span style="font-weight: 400;"><strong>ATHLETICS Inc.</strong> also New Balance was founded in 1906 by William J. Riley. New Balance is a Multinational Corporation headquartered in Boston, Massachusetts, United States.</span></li></ol><h3><b>Comeback From Losses</b></h3><p><span style="font-weight: 400;">Nike’s vision statement says, “To bring inspiration and innovation to every athlete in the world.”</span></p><p><span style="font-weight: 400;">Nike’s mission statement says, “Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sports innovations, by making our products more sustainable, by building a creative and diverse global team, and by making a positive impact in communities where we live and work.”&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">According to a news report of 26 June 2020, </span>Nike CEO John Donahoe announced in a company-wide email on Thursday that the brand will soon be “forced to make some difficult choices” that will “likely result in a net reduction of jobs.”</p><p><span style="font-weight: 400;">The email, viewed by Complex, comes after </span><span style="font-weight: 400;">Nike</span><span style="font-weight: 400;"> posted a </span><span style="font-weight: 400;">net loss of $790 million</span><span style="font-weight: 400;"> in its latest quarterly earnings report on the same day. The company attributed the loss in part to the strain COVID-19 placed on its business globally.</span></p><p><span style="font-weight: 400;">In a statement provided to Complex, Nike underlined that the anticipated job cuts are not a result of the loss it posted this week. The brand’s full statement appears below:</span></p><p><i><span style="font-weight: 400;">“Consumer Direct Acceleration is the next digitally empowered phase of our strategy. We are building a flatter, nimbler company and transforming Nike faster to define the marketplace of the future. We are shifting resources and creating capacity to reinvest in our highest potential areas, and we anticipate our realignment will likely result in a net loss of jobs. </span></i><i>Reductions are not being done for cost savings. Any savings will be reinvested into our priorities.</i></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>FAQs</strong></h2><h3><strong>What is Nike unique for?</strong></h3><p><span style="font-weight: 400;">At the core of Nike’s design philosophy lies the idea of using innovation to create high-performing products. However, they go beyond pure functionality by incorporating stylish designs, making their products fashionable and appealing to a wider audience, not just athletes.</span></p><h3><strong>Who is Nike’s Target Audience?</strong></h3><p><span style="font-weight: 400;">Nike’s target audience includes anyone who values a combination of performance, style, and an active lifestyle. This includes a wide range of individuals, from elite sports athletes seeking peak performance to casual sports enthusiasts who enjoy physical activity.&nbsp;Nike caters to various age groups, genders, and interests, solidifying their position as a truly global brand with an extensive reach.</span></p><h3><strong>What is the slogan of Nike?</strong></h3><p><span style="font-weight: 400;">“Just Do It” is a trademark of the shoe company Nike.</span></p><h3><strong>What is Nike’s main mission?</strong></h3><p><span style="font-weight: 400;">The main mission of Nike is “to bring inspiration and innovation to every athlete in the world”. This indicates that Nike wants to inspire everyone on earth to be active because they believe everyone is an athlete and a potential customer</span></p><h3><strong>What is Nike’s logo called?</strong></h3><p><span style="font-weight: 400;">The Swoosh, inspired by the wing of Nike, the Greek goddess of victory, symbolizes striving for success and achieving goals.</span></p><h2><strong>Conclusion</strong></h2><p><span style="font-weight: 400;">These are the complete 4 Ps marketing mix of Nike. It surely is a leading brand of sportswear. </span><span style="font-weight: 400;">The company uses a different promotion strategy than its competitors to make unique bonds with its customers. Its products will always have a premium value which means its marketing mix makes sure that the business will thrive.</span></p><p><span style="font-weight: 400;">The company’s marketing efforts are largely focused on urban areas with high markets which leads them to earn more. Using a marketing mix the company can deliver according to the customer’s choice, which leads them to see greater results and become more sustainable and agile.</span></p><p>If you’re curious about how digital marketing can help businesses connect with customers online or build a successful career in it check out our <a href="https://iide.co/online-digital-marketing-course/">Online Digital Marketing Course</a> to gain in-depth knowledge and practical skills.</p><p>&nbsp;If you still have some questions about whether to enroll in our course program or not then start with a <a href="https://masterclass.iide.co/video/digital-marketing-fundamentals">Free Digital Marketing Masterclass!</a> Get a taste of the content and see if it’s the right fit for you.</p><p><span style="font-weight: 400;">Thank you for reading the blog. We hope that you came to know something new about the Nike 4 Ps Marketing Mix from this blog. Let us know your thoughts in the comments below. If you like our blog then do share it with your family and friends and explore more of our blogs.</span></p></div></div>

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In this blog, you will understand the ins and outs of the marketing strategies of Nike leading it to become the most well-known brand in the sports industry.

Exclusive Marketing Strategies Of Nike - With The 4Ps | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Nike is the world’s leading manufacturing giant of athletics shoes, apparel, sports equipment, and other sports-related services. According to investing.com, Nike holds a whooping 38.68% of the total market share making it the largest brand in the world. So, let us learn how the company used a variety of different marketing strategies to accomplish its leading position.</span></p><p><span style="font-weight: 400;">In this blog, you will understand all of its <strong>Marketing Strategies of Nike</strong> with the 4 p’s i.e. (product, price, place, and promotion). But first, let’s learn more about Nike’s history as a company.</span></p></div></div>

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Marketing Strategy of Nike: Detailed 4Ps Explanation

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