Name: Elaborative Marketing Mix Of Lux - With 4Ps | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

Insightful breakdown of Lux's marketing mix! From product variety to widespread distribution, Lux's strategy is spot-on for its target audience

Such an elaborative study of marketing Mix of lux! Never would have thought I would be interested in finding such blogs, very engaging!

medium_upload-1736873186040.jpg

small_upload-1736873186040.jpg

thumbnail_upload-1736873186040.jpg

upload-1736873186040.jpg

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">About Lux</span></h2><p><img fetchpriority="high" decoding="async" class="wp-image-224897 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873183125-ce905d40cbe4b3c260fa7224991dee66.webp" alt="brand logo of Lux- Marketing mix of Lux | IIDE" width="460" height="188" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image3-14-1.pngw3.webp 460w, https://iide.co/wp-content/uploads/2021/09/image3-14-1-300x123.png 300w, https://iide.co/wp-content/uploads/2021/09/image3-14-1-150x61.png 150w" sizes="(max-width: 460px) 100vw, 460px"></p><p><span style="font-weight: 400;">Lux Soap was first introduced in the American market in the year 1925 by the Lever Brothers. Lux is a global brand developed by Unilever. The logo ‘LUX’ is colored with gold color. The brand name ‘LUX’ is derived from Latin which means Light. Lux is a word taken from Luxury and the name of the brand explains the quality of the product.&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">Lux was a white soap and packaged into pastel colors designed to be comparable to the French soaps. But it was more affordable compared to the French soaps. The soap has different attributes that serve consumer needs. Some of the attributes noted were a fragrance, lather, and how the bar lasts.</span></p><p><span style="font-weight: 400;">The brand name symbolizes Luxury, comfort and relaxation Lux’s logo helps in identifying and placing a hint about the quality of the products for buyers.</span></p><p><span style="font-weight: 400;">Lux brand signifies beauty and glamour as one of India’s most demanded personal care brands. Since lux was launched in India in the year 1929, lux provided a series of soaps in various colours and world-class fragrances.&nbsp;</span></p><p><span style="font-weight: 400;">In 1916, Lux soap was first launched as laundry soap targeted specifically at delicates. The result was a gentler soap that dissolved quickly and was advertised as suitable for home laundry use. In 1925, Lux toilet soap was introduced as bathroom soap. In 1929, it was launched in India and in 1960 lux went coloured.</span></p><p><span style="font-weight: 400;">Let’s now look into the marketing mix of Lux.&nbsp;</span></p><h2><span style="font-weight: 400;">Marketing Mix of Lux</span></h2><p><span style="font-weight: 400;">The term “Marketing mix”&nbsp; is the foundation model for any business. Marketing Mix is a combination of different marketing variables that the firm combines and controls to get the desired result from the target market. It is one of the vital tools of marketing. It thus fully covers the marketing and business strategies surrounding a business.</span></p><p><span style="font-weight: 400;">Lux is an international brand, it supports an international quality for the product. it is known as the No.1 soap brand in India. Some of the most attractive and glamorous stars of the world have suggested this brand over years.</span></p><p><span style="font-weight: 400;">Let us start by looking at the Product mix of Lux.</span></p><h3><span style="font-weight: 400;">1. Product Strategy</span></h3><p><img decoding="async" class="wp-image-224898 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873183870-be15eb7b273eed2db3ba0cf663116148.webp" alt="product mix of Lux- Marketing mix of Lux | IIDE" width="1280" height="720" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image2-14-1.pngw3.webp 1280w, https://iide.co/wp-content/uploads/2021/09/image2-14-1-980x551.png 980w, https://iide.co/wp-content/uploads/2021/09/image2-14-1-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw"></p><p><span style="font-weight: 400;">Lux is the oldest and most used beauty and bathing bar in India. It deals in the manufacturing and marketing of soaps and related products. The variety of products includes beauty soaps, hair shampoos, shower gels, bath additives and conditioners. It has been marketed in several forms, including bar, flake and liquid (shower gel, hand wash, and cream bath soup).&nbsp;</span></p><p><span style="font-weight: 400;">Lux in step with the changing trends and evolving beauty needs of the consumers offer an exciting range of soaps and body washes with unique elements to make bathing time more pleasable. One can choose from a range of skin benefits like firming, fairness and moisturizing.</span></p><p><span style="font-weight: 400;">Lux soap comes in packages of 40g, 80g and 120g. Also, colours like white, pink, yellow, green and blue and several fragrances. Some of Lux’s&nbsp;</span></p><p><span style="font-weight: 400;">demanded variants are as follows:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lux Almond Delight&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lux Orchid Touch</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lux Rose</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lux Crystal Shine</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lux Peach and Cream&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lux Golden Glow</span></li></ul><p><span style="font-weight: 400;">Let us now see the Price mix of Lux.</span></p><h3><span style="font-weight: 400;">2. Price Strategy</span></h3><p><span style="font-weight: 400;">Lux is a product that speaks to the middle class and targets a large number of customers. Lux is available at a low cost and stands as an affordable lux soap with good quality for all. The price of the soap starts from Rs 5 to Rs 40 for different SKUs.</span></p><p><span style="font-weight: 400;">Lux focuses on being a cost leader and has acquired a competitive pricing mechanism in its marketing mix to compete with other competitors and survive in the marketing competition. This is further carried by being a large-scale producer which has resulted in achieving economies of scale.</span></p><p><span style="font-weight: 400;">The first received advantage is that Lux has resulted in being the market leader in 5&nbsp; countries. Thus the pricing strategy of Lux soaps and gels has enabled the brand to keep its spot as a market leader. The new products or variants launched by the company are priced keeping in mind the demand for the product and consumer’s purchasing power and hence the brand always makes sure that its products are affordable.</span></p><p><span style="font-weight: 400;">Let us now see the place mix of Lux.</span></p><h3><span style="font-weight: 400;">3. Place and Distribution Strategy</span></h3><p><span style="font-weight: 400;">Lux has a well-built distribution network with over 1.4 million outlets just in India. Lux follows the traditional mechanism of distribution channels. It deals with the distributor who supplies to the wholesaler and then in turn supplies to the retailer. The retailer then provides the product to the ultimate customer.&nbsp;</span></p><p><span style="font-weight: 400;">However, the distribution process is lifted by a third party that works in tandem with Unilever Company. They supply Lux products to retailers all over the country. There are around 71 manufacturing plants of Lux products present worldwide, identifying and the products are available in more than 80 countries.</span></p><p><span style="font-weight: 400;">Lux products are present everywhere and occupy large shelf space. Lux is found everywhere, be it a retail store, wholesale store or Kirana stores. With the increasing use of eCommerce, Lux products are widely available online. The extensive distribution network ensures that the reach of Lux products is as wide as possible.</span></p><p><span style="font-weight: 400;">Lastly, we shall see the promotional mix of Lux.</span></p><h3><span style="font-weight: 400;">4. Promotion Strategy</span></h3><p><span style="font-weight: 400;"><img decoding="async" class="wp-image-224899 alignnone size-medium" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873185017-1c8d799e27eaae3cd4e126d53b2b9750.webp" alt="image1 17 1" width="300" height="189"> <img decoding="async" class="wp-image-224896 alignnone size-medium" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873185324-5782d3eff7ac64153d43bc0cc386fc63.webp" alt="promotional mix of Lux- Marketing mix of Lux | IIDE" width="225" height="300">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">Lux uses 360-degree marketing communication through print media, TVCS, online ads etc as a mode of its complete marketing mix strategy. It has always placed itself as a soap that gives a good fragrance and leaves one with a beautiful and glamorous feeling.</span></p><p><span style="font-weight: 400;">Lux is involved in vast marketing be it through televisions, radio or print media. One special way of promotion was through cartoon ads and online games. Lux has used celebrities like Kareena Kapoor, Katrina Kaif, Aishwarya Rai, Shahrukh Khan, Audrey Hepburn for promotion and has positioned itself as a soap made and used by celebrities. It had numerous promotional schemes which included meeting celebrities, offering gold coins. Lux has been sponsoring different television shows like Dance India Dance etc.</span></p><p><span style="font-weight: 400;">The brand is so big and well established, it focuses more on restating the brand value proposition of being a popular beauty soap. One of the core potentials of Lux is the marketing it does for its products.&nbsp;</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">Conclusion</span></h2><p><span style="font-weight: 400;">With the completion of 4P’s strategy, our marketing mix of Lux comes to an end. It is a completely successful company that has nailed its product in terms of all aspects, quality, promotion, and more.&nbsp;</span></p><p><span style="font-weight: 400;">The price of the products is affordable to consumers and serves perfectly to their target audience and industry. Their reach of products is too wide to many countries in the world. With its continued promotion and hard work, the brand is sure to enjoy its stand in the market.</span></p><p><span style="font-weight: 400;">Wasn’t it interesting to know the marketing mix of Lux? Learn how to market your brand online using digital marketing check </span><a href="https://iide.co/"><span style="font-weight: 400;">our website for more information</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">Also, you can check out </span><a href="https://iide.co/meetups/?utm_source=Organic_Marketing&amp;utm_medium=Blogs&amp;utm_campaign=Marketing_Meetup"><span style="font-weight: 400;">Free Digital Marketing Masterclass by IIDE</span></a><span style="font-weight: 400;"> to understand what digital marketing is all about.</span></p><p><span style="font-weight: 400;">Thank you for reading the blog. We hope that you came to know something new from this blog.&nbsp;</span></p><p><span style="font-weight: 400;">Let us know your thoughts in the comments below.</span></p><p><span style="font-weight: 400;">If you like our blog then do share it with your friends and explore more of our blogs.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<h2>Learning Methodology</h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Want to know about the Marketing Mix of Lux? Learn about its 4P's - Price, Place, Promotion, and Product here.

Elaborative Marketing Mix Of Lux - With 4Ps | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Lux is one of the largest soap brands in India. It has a wide range of products which include beauty soaps, bath additives, shower gels, conditioners and hair shampoo. In 1925 it became the&nbsp;</span></p><p><span style="font-weight: 400;">It was claimed by the advertisements that Lux soap was used by 686 out of 694 well-known actresses. It has been at the top of the market for many years and retaining that position isn’t easy.</span></p><p><span style="font-weight: 400;">Thus this makes us keen to know the marketing mix of Lux.</span></p><p><span style="font-weight: 400;">In this blog, we will be discussing the marketing mix of Lux. Discussing 4P’s strategies in detail.</span></p><p><span style="font-weight: 400;">Before we start with its marketing mix let us know about Lux as a company.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Elaborative Marketing Mix of Lux – With All 4Ps Explored

Aditya Shastri

Courses Recommended for you

Aditya Shastri