Name: Detailed Marketing Mix Of Hindustan Unilever (2025) | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

Fantastic summary; it captures the essence effectively. Excited to explore more on the marketing mix of hindustan unilever!!!

medium_upload-1736873106861.png

small_upload-1736873106861.png

thumbnail_upload-1736873106861.png

upload-1736873106861.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h1>About Hindustan Unilever Limited</h1><p><img decoding="async" class="aligncenter wp-image-226932 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873104819-76e7d52485fb211ffd86dc17dedfb304.webp" alt="Hindustan Unilever Logo | Marketing Mix of Hindustan Unilever | IIDE" width="700" height="393" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image2-27.jpgw3.webp 700w, https://iide.co/wp-content/uploads/2021/09/image2-27-480x269.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw"></p><p><span style="font-weight: 400;">A massive Fast-Moving Consumer Goods (FMCG) company having over 35+ brands across 20 categories and with over 85 years of heritage. The company’s foremost motive is to bring sustainable development. It is regarded as India’s largest exporter that has become an imperishable company that reduces plastic and promotes sustainable projects.</span></p><p><span style="font-weight: 400;"><a href="https://www.hul.co.in/" target="_blank" rel="nofollow noopener noreferrer" data-schema-attribute="">HUL</a> is an Indian public limited company controlled by Unilever, which owns 67 per cent of the business’s shares. The company was based in 1932 and is headquartered in Mumbai, India</span><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">Beyond a large portfolio of products, it also aspires to pioneer innovative business models that promote growth while also benefiting society and the environment.</span></p><p><span style="font-weight: 400;">The company needs to create a triumphant mix of the right product, sold at the right price, using the most creative promotion in the correct place. To focus on multiple areas of the marketing plan, the company needs to set the target market accurately. Let’s now understand the marketing mix of HUL in the coming section.&nbsp;&nbsp;</span></p><h1>Marketing Mix of Hindustan Unilever Limited</h1><p><span style="font-weight: 400;">A marketing mix is a strategy for getting a company’s products and services in front of consumers at the right time. The 4Ps (Product, Price, Place, and Promotion) are the foundations of this concept. It serves as the conceptual backbone of a marketing strategy.&nbsp;</span></p><p><span style="font-weight: 400;">HUL is having powerful brand equity, it possesses over 15000 employees with a direct reach to 1.5 million retail outlets. The products and services which are necessary for middle-class Indian households are produced and distributed consequently.</span></p><p><span style="font-weight: 400;">So, let’s have a look at the HUL marketing mix model by looking at the parameters of Product, Price, Place, and Promotion in the following paragraphs.</span></p><h2>1. Product Strategy of Hindustan Unilever Limited</h2><p><img decoding="async" class="aligncenter wp-image-226934 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873105275-026e1f1e73a7ab6ab07392a15ffd3942.gif" alt="Hindustan Unilever Products | Marketing Mix of Hindustan Unilever | IIDE" width="600" height="312"></p><p><span style="font-weight: 400;">Food and beverages, home care, personal care, and water purifiers account for the majority of the company’s product portfolio. In the HUL marketing mix, the complete product range across categories is discussed as follows.</span></p><ul><li><strong>Food Products – </strong>In the ice cream sector, HUL has Kwality Wall’s, Cornetto, and Magnum. The company owns Lipton in the tea category, as well as Taaza, 3 Roses, Red Label, and Taj Mahal under the Brooke Bond brand. Bru is the brand of Hindustan Unilever Limited in the coffee sector. Salt and Atta are sold under the Annapurna brand. It also provides instant food and spices under the Knorr brand, which includes noodles, and also provides ketchup, squashes, jam under the Kissan brand.</li></ul><ul><li><strong>Home Range Products – </strong>Home Care HUL offers a variety of detergents, including the well-known Surf Excel, Rin, Comfort, Wheel, and Sunlight. It also has Cif and Domex in the household cleaning market, as well as Vim and Cif in the dishwashing segment.</li></ul><ul><li><strong>Personal Range Collections</strong> – In the shampoo category, Hindustan Unilever Limited has Clear, Tresemme, Clinic Plus, and Sunsilk, Dove, Lux, and Pears. On the other hand, the company provides a variety of home cosmetics. Vaseline belongs to the skincare category. Lifebuoy belongs to the hand soap and toilet soap category. Axe grooming products for guys as well as Brylcreem hair styling products also come under the category of HUL.</li></ul><ul><li><strong>Water Purifier – </strong>Pure It is the sole brand that has several products concerning water purification systems. HUL merged with GSK Consumer Healthcare, which strengthened its position in the Indian market.</li></ul><p><span style="font-weight: 400;">These are the major brands that are managed by HUL. So, let’s see how the company dispersed its variety of products through the distribution strategy of HUL.&nbsp;</span></p><h2>2. Place &amp; Distribution Strategy of Hindustan Unilever Limited</h2><p><img decoding="async" class="aligncenter wp-image-226933 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873105727-b5b1f9392049f7a2123438082d8b47fa.webp" alt="Marketing Mix of Hindustan Unilever | IIDE" width="870" height="470" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image4-20.jpgw3.webp 870w, https://iide.co/wp-content/uploads/2021/09/image4-20-480x259.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 870px, 100vw"></p><p><span style="font-weight: 400;">The organization has a broad distribution network which includes directly 2 million outlets and retail outlets of 7.7 million across the world. The company has a direct selling network which is regulated by the Hindustan Unilever Limited network.</span></p><p><span style="font-weight: 400;">According to HUL’s distribution, about 2500 redistribution stockists cover 6.3 million retail outlets in metropolitan India. Around 250 million people live in rural India, and 35 important Indian brands are consumed by them.</span></p><p><span style="font-weight: 400;">The corporation export’s vision is to prioritize quality, reliability, and remarkable consumer experience. The foreign brands mostly invest capital management and manpower as a counterpart to export home and personal care products, food and beverages, the marine product, and rice to the foreign alliance.</span></p><p><span style="font-weight: 400;">To serve in the rural areas as well, the distribution system is divided. The company is being able to reach a wide market is because of the reasonable price and quality.&nbsp;</span></p><p><span style="font-weight: 400;">The pricing policy is unpretentious, for some of its products the pricing is maintained according to its competitors. Let’s take a look at the pricing strategy of HUL in the coming section.</span></p><h2>3. Price Strategy of Hindustan Unilever Limited</h2><p><span style="font-weight: 400;">HUL generates a huge amount of sales in different parts of countries with its reasonable pricing policy. Being a company with consumer-leading brands here are some of the pointers to clarify its pricing.&nbsp;</span></p><p><span style="font-weight: 400;">The firm has always been known for its products, which have a diversified economy to reach the rural market and are priced competitively. It applies a simple pricing strategy. Most of the daily used products in middle-class Indian households have a standard quality with low costing.</span></p><p><span style="font-weight: 400;">To maintain proper balance in the market with its competitors, HUL sets a competitive pricing policy. This leads to an increase in price with the increase in competitors’ price of similar goods while a decrease in price with the decrease in competitors’ price.</span></p><p><span style="font-weight: 400;">Having an enormous number of consumers dependent on your product with fluctuating demand is complicated. So HUL offers consumers intriguing marketing plans, let’s witness it below.&nbsp;</span></p><h2>4. Promotion Strategy of Hindustan Unilever Limited</h2><p><span style="font-weight: 400;"> <img decoding="async" class="aligncenter wp-image-226931 size-medium" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873106430-252f588fd13878c345a8f55f84faec0e.webp" alt="Surf Excel | Marketing Mix of Hindustan Unilever | IIDE" width="300" height="300"></span></p><p><span style="font-weight: 400;">Promotion is a crucial part of any company to create a magnificent impression on consumers. It will offer intelligence to support them in constructing a choice to purchase a product or service.</span></p><p><span style="font-weight: 400;">It encourages building a long-term bond with the brand. When it comes to HUL, its overall expenditure on advertisement is u to 18%. It mainly targets the audience via Television advertisements.</span></p><p><span style="font-weight: 400;">To target the rural area HUL has come up with sustainable projects to support and uplift green alternatives. Some promotion strategies are as follows:</span></p><ul><li style="font-weight: 400;" aria-level="1"><a href="https://www.hul.co.in/planet-and-society/case-studies/enhancing-livelihoods-through-project-shakti.html" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Shakti campaign </span></a></li><li style="font-weight: 400;" aria-level="1"><a href="https://www.hul.co.in/news/press-releases/2015/15-12-04-hul-launches-swachh-aadat-swachh-bharat-programme-in-india.html" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Project Bharat </span></a></li><li style="font-weight: 400;" aria-level="1"><a href="https://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG147.htm" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Lifebuoy Swasthya Chetana. </span></a></li></ul><div data-bglz="1" class="flex-1 overflow-hidden"><div data-bglz="1" class="react-scroll-to-bottom--css-liupw-79elbk h-full dark:bg-gray-800"><div data-bglz="1" class="react-scroll-to-bottom--css-liupw-1n7m0yu"><div data-bglz="1" class="flex flex-col items-center text-sm dark:bg-gray-800"><div data-bglz="1" class="group w-full text-gray-800 dark:text-gray-100 border-b border-black/10 dark:border-gray-900/50 bg-gray-50 dark:bg-[#444654] sm:AIPRM__conversation__response"><div data-bglz="1" class="text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto"><div data-bglz="1" class="relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]"><div data-bglz="1" class="flex flex-grow flex-col gap-3"><div data-bglz="1" class="min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap"><div data-bglz="1" class="markdown prose w-full break-words dark:prose-invert dark AIPRM__conversation__response"><p>Surf Excel had released a new ad, which aimed to encourage people to keep their inner child alive. The brand is well known for it’s advertisements centered around the Holi festival in India, take a look at one of their ad campaigns which was launched in the year 2022,</p></div></div></div><div data-bglz="1" class="flex justify-between lg:block"></div></div></div></div></div></div></div></div><div data-bglz="1" class="bottom-0 left-0 w-full border-t dark:border-white/20 md:bg-vert-light-gradient bg-white dark:bg-gray-800 dark:md:bg-vert-dark-gradient pt-2"><form class="stretch mx-2 flex flex-row gap-3 last:mb-2 md:mx-4 md:last:mb-6 lg:mx-auto lg:max-w-2xl xl:max-w-3xl"><div data-bglz="1" class="relative flex h-full flex-1 md:flex-col"></div></form></div><p><span style="font-weight: 400;">There are also various promotion tactics applied via newspaper, internet, personal and direct selling, and many more.&nbsp;</span></p><p><span style="font-weight: 400;">With this, the exploration of HUL’s marketing mix comes to an end, Let’s close the case study with a conclusion below.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h1><span style="font-weight: 400;">Conclusion</span></h1><p><span style="font-weight: 400;">HUL has now taken a huge step on promoting sustainability by innovating vending machines, smart fill machines for home and personal care products as they produce enormous plastic. they also prioritize long-term goals with commitment and new ideas.</span></p><p><span style="font-weight: 400;">HUL’s effective image improvement approach is supported by a considerable amount of showcasing and publicizing activities that span the majority of media platforms. To keep up a more productive brand incentive, brilliant collaboration and integration between the brand chiefs in the promoting division are required.</span></p><p><span style="font-weight: 400;">If you like our analysis of HUL’s marketing mix approach, share your thoughts with us through comments. If you want to develop your digital skills, IIDE provides a choice of digital marketing courses for people like you. Try free </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Case_Study&amp;utm_medium=Sidebar&amp;utm_campaign=MasterClass"><span style="font-weight: 400;">Digital Marketing Masterclasses</span></a><span style="font-weight: 400;">, they are worth a shot.</span></p><p><span style="font-weight: 400;">Thank you. See you next time.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


IIDE's Free Digital Marketing Masterclass Banner

medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

IIDE The Digital School - IIDE's Online Digital Marketing Course 

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Download Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with Nepal’s top online digital marketing courses offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

<h2>Frequently Asked <span>Questions</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning Methodology</h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h2>Learning <span>Methodology</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>Discover how IIDE’s digital marketing courses have shaped careers and driven success for our alumni.</p>

Get Brochure

<p>Our online digital marketing course includes an updated syllabus featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry</p>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.&nbsp;</p>

<h2><span>Campus</span> Immersion</h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programme.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

IIDE The Digital School - IIDE's PG in Digital Marketing Students Image

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholarship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Application Deadline: 05 Mar 2025</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<p>Highlighting the remarkable career journeys and industry success stories of our Digital Marketing PG alumni.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing education.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Looking for the marketing mix of Hindustan Unilever? In this blog, find 4Ps of marketing mix of Hindustan Unlilever in detail.

Detailed Marketing Mix Of Hindustan Unilever (2025) | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><span style="font-weight: 400;">Hindustan Unilever Limited (HUL) is India’s largest fast-moving consumer goods company which produces products that are very popular in Indian households. It is one of the world’s foremost suppliers of food, home care, personal care, refreshment products. The company was evaluated as ‘the most innovative company in India’ according to Forbes and it has an enormous portfolio of its products.</span><p><span style="font-weight: 400;">If you want to learn about the distinctive and distinguished marketing strategy of the company, try IIDE’s </span><a href="https://iide.co/case-studies/hindustan-unilever-marketing-strategy/"><span style="font-weight: 400;">Marketing Strategy of HUL</span></a></p><p><span style="font-weight: 400;">In this blog, we will be analyzing the Marketing Mix Of Hindustan Unilever. Let’s begin the discussion with a quick overview of the company.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

<p>
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class=raw-html-embed><h1>Marketing Mix of Hindustan Unilever: Full Company Overview</h1></div>

<h2>Explore Our FREE Digital Marketing <span>Masterclasses</span></h2>

<p>Life at IIDE is dynamic and lively. Students learn and connect through events, surprise pizza parties, and celebrations. See how we make learning an exciting experience</p>

Marketing Mix of Hindustan Unilever: Full Company Overview

Aditya Shastri

Courses Recommended for you

Aditya Shastri