Marketing Strategy of ITC: In-Depth Analysis with SWOT

Introduction 

ITC, also known as India Tobacco Company Limited, is one of India’s oldest and finest conglomerates, having made fame on the back of its marketing efforts. It provides consumer goods, travel and hospitality, technology solutions, healthcare, and services to enterprises across industries. 

Marketing is one of the most important functions of a business, especially now in the current century where marketing innovation has sped up exponentially and adoption of these techniques can be a factor of make or break for the companies. Naturally, the demand for well-skilled digital marketers, well versed in strategizing using these modern tools is immense. IIDE provides training on digital marketing with a team of experts who all are veterans of the industry and helps students learn and strategize marketing efforts using these modern tools, to know more about this, click here.

This case study focuses on the marketing strategy of ITC. We will take a deep dive into the different aspects of its marketing strategy- which includes ITC’s marketing mix, marketing campaigns, digital marketing strategy and SWOT analysis.

Let us begin this case study with a brief overview of ITC.