8 Instagram Accounts Budding Fashion Designers Can Learn From

Budding fashion designers pay attention! You have awesome ideas and a great sense of style but are you winning on Instagram? Instagram, one of the biggest Social Media Platforms is surely one of your go-to’s for design inspiration and we’re sure you know how important the platform is to showcase your designs, win new clients and get a big break.

But if you’re struggling with kicking off your IG profile, you probably need a change in strategy. Don’t fret, we’ve already done the work for you! We’ve looked at some of our favorite Indian Fashion Designers On Instagram with expert digital marketing goggles to find the winning strategies that you can use on your IG page.

8 Instagram Accounts Budding Fashion Designers Can Learn From In 2024

1: @sabyasachiofficial

Just thinking about the brand Sabyasachi gives us goosebumps. Sabyasachi’s designs scream “Royalty” and that’s exactly what their IG page portrays as well. This gives us our first lesson in digital marketing – whatever style or adjective your designs speak about, portray that in your marketing activities. Are your styles Quirky? Fun? Elegant? Comfortable?

Find a way to portray your brand style on your IG page – not only in the images you post but also in the post captions, hashtags, and IG stories. @sabyasachiofficial page also follows a “post in 3s” rule – they always post 3 aesthetically similar images in one go. This ensures consistency throughout the page and avoids the breaking of multi-post pictures (when 1 image is broken down into many smaller images and posted together). We also love how prompt the page is to address queries related to the products on posts. Sabyasachi has another page called @bridesofsabyasachi to showcase all the brides who wear the label.

2: @taruntahiliani

Tarun Tahiliani’s IG page also gives a similar aura as Sabyasachi but we love their photo concepts so much more. Every collection they post about has a certain vibe to it or depicts some kind of scene. This gives great creative leeway to the creators and also avoids monotony on the page. Their photo captions are rich and exquisite and they too, post in bursts of 3 images.

One of the things we loved about the page is the occasional videos that display the intricate details in their products – this gives us a taste of their designs, allowing us to appreciate the products much more. However, we wish they were more receptive to the questions asked in the comments.

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