3: @shantanunikhil
Another fan of the “post in 3s” rule, Shantanu and Nikhil’s Instagram has also seamlessly integrated power words in their visual storytelling. “Unity”, “Strength”, “Courage”, “Resilience” and such other power words are used to build aspiration and hope in the viewer’s minds. This is a great way to make like-minded people your ultimate fans. We also love how they show detailing in their designs using creative elements and how they segregate collections with banners of 3 posts. However, the page as a whole lacks a consistent theme to tie the posts together. This is one of the most popular handles of Indian Fashion Designers On Instagram!

4: @ritukumarhq
Ritu Kumar’s IG page is a treat for the eyes. The more you scroll through their page thumbnails, the more feel like you’re viewing a beautiful, online catalogue. The entire page is bound by a similar aesthetic or colour scheme that makes the label seem more appealing. The regular use of multi-post pictures while maintaining the visual scheme is laudable. We also love #ARituKumarBride where they showcase brides and to-be-brides wearing Ritu Kumar pieces. There are also several blogger tie-up posts that appear on the page from time to time. Not surprisingly, this page also usually post in 3s unless they’re making a 3×2 or 3×3 multi-post picture.

5: @houseofmasaba
House of Masaba largely uses digital graphics to showcase their designs. Quirky, fun and full of colours, the page really speaks to the youthful generation, not only in their visuals but in their captions as well. However, we wish the page had more coherence, there’s too much going on and the overall effect is not easily digestible. The page puts up at least 1 post daily which is great. This is one of the most popular handles of Indian Fashion Designers On Instagram!

6: @papadontpreachbyshubika
This IG page also creates visual masterpieces digitally but maintains a consistent and beautiful page theme at the same, something we totally dig. Quirky and informal, the page wins even with their unconventional and relatable captions. They post fairly regularly and also make of use of real brides from outside the showbiz.

7: @payalkhandwala
You can tell by the first look that every image posted here has been done so after careful consideration. There is so much uniformity on the page that nothing is out of place – the model, the studio, the concept… everything is consistent and the overall essence of the page is magnificent. The page posts quite consistently but their captions are a yawn – something they should look to improve. But overall, we love the page.

8: @natashadalallabel
Natasha Dalal’s IG page exuberates beauty and elegance. We love how they showcase each collection with a quote. It really gives the whole page a catalog-style look. And also ensures uniformity of colors for each collection. The use of multi-post pictures adds to the page’s theme. This page also regularly features real brides. The page could improve on its responsiveness to comments and regularity in posting. This is one of the most popular handles of Indian Fashion Designers On Instagram!
