Name: Marketing Strategy Of Cairn Oil & Gas - A Case Study | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2>About Cairn Oil &amp; Gas</h2><p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-194856 size-medium" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872763720-f8c49965454fb6687c2bcf27f8a41628.webp" alt="Cairn Digital Marketing Strategy Case Study - About Cairn Oil &amp; Gas" width="300" height="223"></p><p><span style="font-weight: 400">Cairn India Limited, which was founded in the year 2007, has its headquarters in Gurgaon, Haryana. It is one of the largest oil and gas exploration and production companies in India.&nbsp;</span></p><p><span style="font-weight: 400">Its primary business operations include exploration and production of </span><b>crude oil</b><span style="font-weight: 400">. Currently, Cairn Oil and Gas contributes close to 24 percent of India’s domestic crude oil production and is constantly working to increase its market share.</span></p><p><span style="font-weight: 400">Cairn India Limited merged with Vedanta Limited in 2017 and is now known as Cairn Oil &amp; Gas, Vedanta Limited</span></p><p><span style="font-weight: 400">It is a private limited company and a fully owned subsidiary of Vedanta Limited.&nbsp;</span></p><p><span style="font-weight: 400">Now that we know Cairn Oil &amp; Gas as a company, let us understand its digital presence in the next section in detail, beginning with and understanding the digital trends of oil and gas sector companies.</span></p><h2>Digital Trends of Oil and Gas Sector Companies</h2><p><span style="font-weight: 400">A high percentage of visitors engage with the oil and gas industry via websites of respective companies or through LinkedIn as these sectors are one of the highest employing sectors. However, other social mediums have also started getting engagements in recent years.</span></p><p><img decoding="async" class="wp-image-194861 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872764210-84d91a24bbf02e0668faf5ada8297eb7.webp" alt="Cairn Digital Marketing Strategy Case Study - Digital Trends of Oil &amp; Gas Companies" width="887" height="343" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/05/Cairn-Digital-Marketing-Strategy-Case-Study-Digital-Trends-of-Oil-Gas-Companies.jpgw3.webp 887w, https://iide.co/wp-content/uploads/2021/05/Cairn-Digital-Marketing-Strategy-Case-Study-Digital-Trends-of-Oil-Gas-Companies-480x186.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 887px, 100vw"></p><p><span style="font-weight: 400">Some of the digital trends of the top 125 oil and gas companies showcase the following points:</span></p><ul><li style="font-weight: 400"><span style="font-weight: 400">LinkedIn is used because it helps in discovering talent and building an employer brand</span></li><li style="font-weight: 400"><span style="font-weight: 400">Twitter is globally used by companies to engage and resolve with current customers or to address any complaints along with other timely and important company updates too</span></li><li style="font-weight: 400"><span style="font-weight: 400">Facebook is used for brand awareness so that an online image of the company could be built in the community</span></li><li style="font-weight: 400"><span style="font-weight: 400">YouTube is used for showcasing the CSR activities, and other innovations by the company</span></li><li style="font-weight: 400"><span style="font-weight: 400">Very few companies are using Instagram. Pinterest is not used actively&nbsp;</span></li></ul><p>Let us now look at the digital marketing analysis of Cairn in the coming section.</p><h2>Digital Marketing Strategy of Cairn</h2><p><span style="font-weight: 400">Here is how Cairn is faring on its digital presence:</span></p><ul><li style="font-weight: 400"><span style="font-weight: 400">Cairn Oil and Gas joined Facebook in April 2014 and has about 34,000 followers on board</span></li><li style="font-weight: 400"><span style="font-weight: 400">Cairn Oil and Gas has about 181, 880 followers on LinkedIn. Twitter has about 14.4K&nbsp; followers&nbsp;</span></li><li style="font-weight: 400"><span style="font-weight: 400">Cairn Oil and Gas have 2.78K subscribers on Youtube and only 10 videos have crossed 10K views so far</span></li></ul><p><span style="font-weight: 400">The numbers are not that significant as compared to their competitors. They need to work on their digital and social marketing otherwise it will be difficult for them to compete on digital terms.</span></p><p><span style="font-weight: 400">In the next section, we will talk about the significance of digital marketing in today’s world and how Cairn Oil and Gas is doing on these lines.</span></p><h2>Significance of Digital Presence</h2><p><span style="font-weight: 400">Traditional mediums to advertise and market the brand can still be extremely effective in getting people interested, but if the company does not have a strong online presence like on google search, then it will not be able to capture this demand as it filters back through the internet.&nbsp;</span></p><p><span style="font-weight: 400">In this current era, nobody makes a phone call directly from a television ad anymore. They don’t go from the TV to a phone call, instead, they go from the TV to the internet to a phone call.&nbsp;</span></p><p><span style="font-weight: 400">And if you don’t have a strong web strategy, all of your random marketing and advertising drives business into the arms of your competitors, the ones who have a great website, social media, and online reputation, and are taking digital marketing seriously. In this era, digital marketing is extremely necessary.&nbsp;</span></p><p><span style="font-weight: 400">Cairn Oil and Gas doesn’t need much brand awareness in India as they are very active in making appearances in media due to their social works, concern about nature sustainability and working strategies, and their new approach in the field of work.&nbsp;</span></p><p><span style="font-weight: 400">But being available online on Google Search with all a very well-optimized online presence showcasing the field of their work is also extremely important.</span></p><h2>Website Overview of Cairn</h2><p><span style="font-weight: 400">A website cannot be found unless there is substantial optimized content on an optimized website.&nbsp;</span></p><p><span style="font-weight: 400">Cairn’s Website, </span><a href="http://www.cairnindia.com" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400">www.cairnindia.com</span></a><span style="font-weight: 400">, is very well optimized and was very smooth in the first impression. According to Ubersuggest, Cairn’s website is optimized very well and also has a good overall organic monthly traffic</span></p><p><img decoding="async" class="wp-image-194864 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872764792-a3e6577cf58f40b9ef158ba8c01ebcef.webp" alt="Cairn Digital Marketing Strategy Case Study - Website Overview of Cairn" width="887" height="139" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/05/Cairn-Digital-Marketing-Strategy-Case-Study-Website-Overview-of-Cairn.jpgw3.webp 887w, https://iide.co/wp-content/uploads/2021/05/Cairn-Digital-Marketing-Strategy-Case-Study-Website-Overview-of-Cairn-480x75.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 887px, 100vw"></p><p><span style="font-weight: 400">However, Cairn should start thinking of its website as a marketing platform instead of as a static website and should keep updating it with relevant content. Let us see how it is doing on Google Search in the next section.</span></p><h3>Website Ranking of Cairn on SERP</h3><p><span style="font-weight: 400">As Cairn is an oil company, it should be optimized for what people search on Google.&nbsp;</span></p><p><span style="font-weight: 400">People usually search “oil company in India”, “gas company in India” and other related phrases to find about Oil and Gas companies in India.</span></p><p><span style="font-weight: 400">Also, Cairn offers a lot of jobs and internships but their website doesn’t rank when people search “Jobs in oil and gas companies in India”.&nbsp;</span></p><p><img decoding="async" class="aligncenter wp-image-194863 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872765404-c0843580e66733b7f68258b28beeb782.webp" alt="Cairn Digital Marketing Strategy Case Study - Website Overview of Cairn - Website Ranking of Cairn on SERP" width="649" height="563" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/05/Cairn-Digital-Marketing-Strategy-Case-Study-Website-Overview-of-Cairn-Website-Ranking-of-Cairn-on-SERP.jpgw3.webp 649w, https://iide.co/wp-content/uploads/2021/05/Cairn-Digital-Marketing-Strategy-Case-Study-Website-Overview-of-Cairn-Website-Ranking-of-Cairn-on-SERP-480x416.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 649px, 100vw"></p><p><span style="font-weight: 400">In this case, Cairn’s website should be on the first with all keywords related to oil and gas companies so that their online appearance would be much stronger as compared to their competitors.</span></p><p><span style="font-weight: 400">Now that we have gone through its website, let us now go through other aspects of digital presence i.e, Cairn’s Social Media marketing strategy in the coming section.</span></p><h2>Social Media Strategy of Cairn</h2><p><span style="font-weight: 400">Facebook, and other major social networks, are where a lot of users are active. These platforms are online hubs where people find out about new places, products, and services.&nbsp;</span></p><p><span style="font-weight: 400">Further, having an active social media presence makes your business look more trustworthy and provides consumers with the level of social proof they need to make a purchase decision. So let us go through Cairn’s social media marketing strategy and presence in the coming section.</span></p><h3>Social Media Presence of Cairn</h3><p><span style="font-weight: 400">Cairn Oil and Gas have an account on Twitter, Facebook, Linkedin, and Youtube, but they need a marketing strategy for their social media as well.&nbsp;</span></p><p><span style="font-weight: 400">They have a decent amount of followers on Twitter, Linkedin, and Facebook that are engaging with their content.&nbsp;</span></p><p><span style="font-weight: 400">But they need to work on Youtube as these can also generate good revenue through their posts and video engagement which can cover their advertisement budget. The company has also ignored Instagram and in this era, the audience spends a lot of time on Instagram and Youtube.</span></p><p><span style="font-weight: 400">Cairn Oil and Gas should make proper episodes of their ongoing social projects and other CSR activities and publish them on social media to keep its followers updated and engaged.</span></p><p><img decoding="async" class="aligncenter wp-image-194862 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872766838-fc9c587d0d4f36ad66cbccb4afbc5cac.webp" alt="Cairn Digital Marketing Strategy Case Study - Social Media Strategy of Cairn - Social Media Presence of Cairn" width="887" height="263" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/05/Cairn-Digital-Marketing-Strategy-Case-Study-Social-Media-Strategy-of-Cairn-Social-Media-Presence-of-Cairn.jpgw3.webp 887w, https://iide.co/wp-content/uploads/2021/05/Cairn-Digital-Marketing-Strategy-Case-Study-Social-Media-Strategy-of-Cairn-Social-Media-Presence-of-Cairn-480x142.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 887px, 100vw"></p><p><span style="font-weight: 400">Cairn Oil and Gas started a social media campaign when they joined social media platforms, and it was hit because through it they created a very big pool of reach and leads. Those 3 campaigns are discussed in the following section along with their impacts:</span></p><h3>Social Media Campaigns of Cairn</h3><p><span style="font-weight: 400">Many different types of campaigns were designed when they joined social media platforms for brand awareness and engagement. These campaigns were published throughout social media platforms by Cairn Oil and Gas.</span></p><h4>1. Did You Know – A Campaign of Cairn India</h4><p><span style="font-weight: 400">Cairn Oil and Gas did a campaign named #DidYouKnow and promoted it through their Twitter and Facebook platforms and later on other social media platforms eventually.</span></p><p><span style="font-weight: 400">In this campaign series, they tried to show their operations, workplace happenings, and locations along with their achievements which attracted a lot of views and audiences.</span></p><p><img decoding="async" class="aligncenter wp-image-194860 size-medium" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872767553-31a139c27348e16945c9a1a03931c19b.webp" alt="Cairn Digital Marketing Strategy Case Study - Cairn’s Social Media Campaign - Did You Know Campaign" width="300" height="300" data-wp-editing="1"></p><p><img decoding="async" class="wp-image-194859 aligncenter size-medium" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872768090-7c2b29441447942640174b5997c44c40.webp" alt="Cairn Digital Marketing Strategy Case Study - Cairn’s Social Media Campaign - Did You Know Campaign" width="300" height="300"></p><p><span style="font-weight: 400">This campaign attracted a lot of views on social media platforms, especially on Linkedin, and also helped people know more about the company as it became a private company in 2017 after it was acquired by Vedanta Limited.</span></p><h4>2. CSR Activity Campaigns of Cairn</h4><p><span style="font-weight: 400">Cairn Oil and Gas have been doing various CSR activities across India, in that manner, it was significant for the organization to communicate its CSR activities to the audience.&nbsp;</span></p><p><span style="font-weight: 400">It displayed its ambitions across social media platforms with visuals, which helped in grabbing attention across different platforms. Accordingly, it began devoted visual campaigns on CSR to present organization activities and missions across networks.</span></p><p><img decoding="async" class="wp-image-194858 aligncenter size-medium" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872768608-9c53d9f06486c75297bc0a46ef8088bf.webp" alt="Cairn Digital Marketing Strategy Case Study - Cairn’s Social Media Campaign - CSR Activity Promotion Campaign" width="300" height="200"></p><p><img decoding="async" class="aligncenter wp-image-194857 size-medium" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872769038-78edb08e646592e961afca9bf6677e70.webp" alt="Cairn Digital Marketing Strategy Case Study - Cairn’s Social Media Campaign - CSR Activity Promotion Campaign" width="300" height="300"></p><p><span style="font-weight: 400">CSR is the strong point of Cairn Oil and Gas as it works a lot on empowering people’s lives and promotes overall welfare every year. It should keep coming out with campaigns revolving around its CSR activities.</span></p><h3>The Outcome of the Campaigns</h3><p><span style="font-weight: 400">The #DidYouKnow campaign was able to reach 45,000 audiences on Facebook and Twitter in 60 days, since the time it began.&nbsp;</span></p><p><span style="font-weight: 400">Due to these campaigns, Cairn Oil and Gas engaged with a huge amount of reach across all the platforms and the audience took interest in their content as well. These campaigns were able to get 3,00,000+ reach across all social media platforms.&nbsp;</span></p><p><span style="font-weight: 400">Through it, Cairn Oil and Gas also spread awareness about their other ongoing and upcoming projects.</span></p><p><span style="font-weight: 400">Now that we have gone through its digital presence, let us now go through a SWOT analysis of its web presence in the next section.</span></p><h2>SWOT Analysis of Cairn</h2><p><span style="font-weight: 400">Where digital presence has its advantages, it also has its weak points. Therefore</span> <span style="font-weight: 400">SWOT analysis is done in which strengths, opportunities, weaknesses, and threats of digital and social media platforms on Cairn’s Oil and Gas is discussed.</span></p><h3>Strength of Cairn</h3><ul><li style="font-weight: 400"><span style="font-weight: 400">Strong CSR activities in place</span></li><li style="font-weight: 400"><span style="font-weight: 400">A very strong presence on Facebook and Linkedin&nbsp;&nbsp;</span></li></ul><h3>Weakness of Cairn</h3><ul><li style="font-weight: 400"><span style="font-weight: 400">Low to engagement on Youtube and Instagram</span></li><li style="font-weight: 400"><span style="font-weight: 400">Requires a devoted group of marketeers</span></li><li style="font-weight: 400"><span style="font-weight: 400">Same marketing strategy for all the social media platforms</span></li></ul><h3>Opportunity of Cairn</h3><ul><li style="font-weight: 400"><span style="font-weight: 400">Enormous potential on Instagram and Youtube&nbsp;</span></li><li style="font-weight: 400"><span style="font-weight: 400">Additional revenue generation from Youtube</span></li></ul><h3>Threats of Cairn</h3><ul><li style="font-weight: 400"><span style="font-weight: 400">Need to keep a check on online media procedure with lawful content</span></li><li style="font-weight: 400"><span style="font-weight: 400">Possibility of harming brand’s name by any miscommunication or misrepresentation of information</span></li><li style="font-weight: 400"><span style="font-weight: 400">Dangers related to security and data breach of its official website.</span></li></ul><p><span style="font-weight: 400">Here are some of the recommendations that we think might help Cairn Oil and Gas to improve its online competence.</span></p><h2>Recommended Digital Marketing Strategy for Cairn</h2><ul><li style="font-weight: 400"><span style="font-weight: 400">Work on weakness mentioned in the weakness section of SWOT analysis</span></li><li style="font-weight: 400"><span style="font-weight: 400">Using proper keywords to increase site visibility on Google Search</span></li><li style="font-weight: 400"><span style="font-weight: 400">It should focus on solving the customer queries by addressing pain points in the customer journey and root source examination of pain points experienced by its clients</span></li><li style="font-weight: 400"><span style="font-weight: 400">It should come up with a strategy for creating engaging content, improving marketing, and gaining traffic. For example, activities such as #AskUs or something on these lines will assist in bringing in the crowd&nbsp;</span></li><li style="font-weight: 400"><span style="font-weight: 400">For job openings, tenders, or about the company’s other major events, they should publish through their website and related social media platforms as it will increase their pool of leads both quality-wise and quantity-wise too</span></li></ul><p><span style="font-weight: 400">With this, our marketing case study on Cairn Oil and Gas Limited comes to an end. Let us conclude this case study in the next section.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2>Conclusion</h2><p><span style="font-weight: 400">Cairn Oil and Gas India is one of the leading and fastest-growing companies in this sector. Through a combination of strategic acquisitions and organic growth, it has established itself very well.&nbsp;</span></p><p><span style="font-weight: 400">However, on the aspects of digital presence, Cairn Oil and Gas is not as effective as it is on the business fronts. They need to devise a strong marketing plan to siege enough available potential on various social media platforms and also generate a name and trust among the general public.</span></p><p><span style="font-weight: 400">Hope you liked this case study. Have any thoughts on this case study? Let us know in the comments below. Visit our </span><a href="https://iide.co"><span style="font-weight: 400">website</span></a><span style="font-weight: 400"> for more information.&nbsp;</span></p><p><span style="font-weight: 400">Also, want to learn more on the subject of digital marketing? You can check out our </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400">Free Digital Marketing Masterclass</span></a><span style="font-weight: 400"> by Karan Shah to understand what digital marketing is all about.</span></p><p><span style="font-weight: 400">Liked our work? Do share it with your friends. Thank you! </span></p></div></div>

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Looking for a Cairn Case Study? This case study on marketing strategy of Cairn covers its overall digital presence, website overview and SWOT analysis.

Marketing Strategy Of Cairn Oil & Gas - A Case Study | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400">Cairn Oil &amp; Gas company operates in an industry that doesn’t have mass popularity on digital or social media aspects as many viewers think this type of content is not interesting.</span></p><p><span style="font-weight: 400">That’s why, in this case study, we will go through Cairn Oil and Gas’ digital marketing strategy by understanding its web presence, Its social media strategies, and SWOT analysis on the same.</span></p><p><span style="font-weight: 400">So let’s start by understanding about Cairn Oil and Gas as a company.</span></p></div></div>

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Cairn Oil and Gas – A Comprehensive Digital Marketing Case Study

Aditya Shastri

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