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The YouTube business model revolves around user-generated content and advertising revenue. This case study on YouTube highlights its market dominance, diverse revenue streams, and strategic partnerships, showcasing how YouTube’s business model has revolutionised the digital video landscape.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 22, 2024
Advertising is YouTube's primary revenue source, complemented by subscription services like YouTube Premium.
YouTube has over 2 billion logged-in monthly users.
YouTube's main products include free video access, YouTube Premium, YouTube Music, YouTube TV, and YouTube Kids.
YouTube's main competitors are Facebook (Meta), TikTok, Vimeo, Dailymotion, and Twitch.
YouTube Premium is a subscription service offering ad-free viewing, offline downloads, and access to YouTube Originals.
YouTube supports creators through monetisation options, channel memberships, Super Chat, and YouTube Studio tools.
YouTube holds a 74% market share in the digital video industry.
YouTube was founded in February 2005.
YouTube's mission is to give everyone a voice and show them the world.
Approximately 500 hours of video content are uploaded to YouTube every minute.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.