Exploring Wipro’s Business Model in 2026: How It Drives Innovation and Global Success

About Wipro

Founded in 1945 by M.H. Hasham Premji, Wipro originally started as a vegetable oil manufacturer but pivoted to IT services in the 1980s under the leadership of Azim Premji. Today, Wipro stands as a global leader in IT, consulting, and business process services. It operates across 50+ countries, serving clients in a wide range of industries, including finance, healthcare, and technology. In 2023, Wipro reported a revenue of $11.5 billion, with over 250,000 employees globally. 

Wipro’s core ethos lies in its commitment to sustainability, customer-centricity, and continuous innovation. As a B2B brand, Wipro focuses on large enterprises, helping them digitally transform their businesses. The brand’s success stems from its investment in R&D, a wide service portfolio, and a focus on delivering solutions that offer value to clients, driven by its core value of "Continuing with Excellence."

How Does Wipro Make Money?

1. Revenue Stream Breakdown:

Wipro generates its revenue primarily from IT services, including consulting, system integration, and outsourcing. It also generates significant revenue from its research and development services and offers value-added services such as business process outsourcing (BPO).

2. Revenue Streams:

• IT Services: Includes outsourcing services, cloud computing, cybersecurity, and enterprise software solutions.
• Consulting: Strategic consulting services to help businesses achieve digital transformation.
• BPO: Provides outsourced services to organisations, reducing costs for clients.
• Product Sales: Wipro also deals in technology products, although services are the primary source of revenue.

3. Revenue Contribution:

• IT services contribute approximately 60% of the total revenue
• Consulting and outsourcing contribute around 30%
• The remaining 10% comes from product sales and licensing

4. Pricing Strategy:

Wipro follows a value-based pricing model for its consulting services, ensuring high-value solutions for its clients. It adopts competitive pricing for BPO and outsourcing services, aiming at cost-effectiveness for its clients.

SWOT analysis of Tata Steel highlights similar challenges and opportunities faced by large Indian conglomerates, which Wipro can also relate to.

Wipro Business Model Canvas

Wipro Value Proposition

Wipro offers a wide range of IT services that enable businesses to digitally transform and drive innovation. It focuses on solving key customer pain points such as reducing operational costs, improving efficiency, and enhancing business agility. Through its expertise in cloud computing, AI, and business process outsourcing, Wipro empowers clients to adapt to the ever-evolving tech landscape, offering tailored solutions that meet specific needs. Its sustainability initiatives further enhance its brand value, creating an emotional connection with customers who value eco-conscious businesses.

Wipro Cost Structure

Wipro’s major expenses include labour costs (due to its large workforce), research and development (for innovative tech solutions), marketing and sales costs, and infrastructure maintenance. By utilising automation and outsourcing partnerships, the company is able to streamline operations and reduce costs, maintaining healthy profit margins while investing in future growth and client satisfaction.

Wipro Customer Segment

Wipro targets large enterprises, government bodies, and SMBs, offering specialised IT solutions. Its customer base includes industries such as banking, healthcare, technology, and retail. The company operates on a B2B model, catering to clients who seek digital transformation, process automation, and cost optimisation. Wipro’s customers are typically motivated by the need for reliable, scalable, and cost-efficient solutions.

Wipro Distribution Channels

Wipro leverages both physical offices and a robust online presence. While the company primarily operates through direct sales and strategic partnerships, it also uses online channels to promote its services and innovations. The company’s omnichannel approach integrates physical touchpoints with digital solutions, ensuring seamless interaction with clients.

Wipro Key Partnerships

Wipro collaborates with global tech giants like Microsoft, SAP, Oracle, and Google to provide integrated services. Additionally, the company partners with local outsourcing vendors and global cloud platforms to provide efficient solutions at scale. These partnerships help Wipro deliver best-in-class services while expanding its market reach.

SWOT analysis of Mahindra and Mahindra offers insights into how another major Indian company navigates the global competitive landscape, parallel to Wipro’s approach.

SWOT Analysis of Wipro