Name: Business Model Of Wipro | A Detailed Case Study
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">About Wipro – Company Profile</span></h2><p><span style="font-weight: 400;">It was founded in 1945 by Mohamed Premji. Its headquarters is located in Bangalore, India.&nbsp; Wipro company uses robotics technology, hyper-automation, cloud services, data analytics and brings out emerging technologies to offer their customers an advanced technological involvement.&nbsp;</span></p><p><span style="font-weight: 400;">In 2020, Wipro came up with a strategic plan on building a better tomorrow while driving towards accelerated growth. Wipro’s vision is to boost up leadership globally, drive innovative solutions for its consumers.</span></p><p><span style="font-weight: 400;">Wipro business segments are scattered in various areas which means its services are not limited to one business sector. For example; banking, transportation and logistics sector, healthcare and life sciences, digital insurance, media and entertainment services, new-generation services, etc. can be mentioned.&nbsp;</span></p><p><span style="font-weight: 400;">Out of the number of services provided by Wipro are Digital services that hold a special attraction. Its digital operations and platforms provide next-level high technology to global corporations. For example, Wipro helps in digitalizing HR operations so that it would be easy for the workforce to continue their daily HR operations while transforming their business into a digital phase.&nbsp;</span></p><p><span style="font-weight: 400;">Let’s now start with the in-depth business model of Wipro.</span></p><h2><span style="font-weight: 400;">Business Model of Wipro</span></h2><p><span style="font-weight: 400;">The business model help’s to determine a company’s plan for generating revenue. It determines the products or services the business plans to sell, its identified target market, and any anticipated expenses.</span></p><p><span style="font-weight: 400;">Wipro uses a mass-market business model in which it targets all different types of customers whether it’s a high-end company or a small business.</span></p><p><span style="font-weight: 400;">Let us now see the sequence-wise business model of Wipro.</span></p><h3><span style="font-weight: 400;">Product Segmentation of Wipro</span></h3><p><span style="font-weight: 400;">Wipro products provide its customers to access the undiscovered capability of computerization, and influence it to drive change quicker and at a lower cost. Wipro product offerings are result-based models and are intended to speed up change for organizations by diminishing the opportunity to esteem and the expense of activities.</span></p><h3><span style="font-weight: 400;">Types of service-based Wipro products</span></h3><ul><li style="font-weight: 400;" aria-level="1"><h5><span style="font-weight: 400;">Artificial Intelligence Automation&nbsp;</span></h5></li></ul><p><span style="font-weight: 400;">Power-driven by AI technology to solve IT and business-related issues.</span></p><p><span style="font-weight: 400;">Eg; Wipro Base, Wipro Holmes, Wipro Harmony&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h5><span style="font-weight: 400;">Cybersecurity&nbsp;</span></h5></li></ul><p><span style="font-weight: 400;">To ensure business resilience, secure information, and manage risks,&nbsp;</span></p><p><span style="font-weight: 400;">Eg; Wipro cyber defense platform&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h5><span style="font-weight: 400;">Cloud&nbsp;</span></h5></li></ul><p><span style="font-weight: 400;">Speed up cloud adoption with vibrant cloud environments.</span></p><ul><li style="font-weight: 400;" aria-level="1"><h5><span style="font-weight: 400;">Crowdsourcing&nbsp;</span></h5></li></ul><p><span style="font-weight: 400;">Using crowdsourcing can be used to deliver multi-skill projects efficiently.&nbsp;</span></p><p><span style="font-weight: 400;">Eg; topcoder.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h5><span style="font-weight: 400;">Smart workplace&nbsp;</span></h5></li></ul><p><span style="font-weight: 400;">Modernize your work environment with Wipro&nbsp;</span></p><p><span style="font-weight: 400;">Eg; Wipro Virtuadesk – you can make a hybrid office and make work from home a reality.&nbsp;</span></p><p><span style="font-weight: 400;">Let us now see the market share of Wipro.</span></p><h3><span style="font-weight: 400;">Market Share of Wipro</span></h3><p><span style="font-weight: 400;">A company’s market share can be explained as the portion of total sales of that industry that conducts its operations.&nbsp;</span><span style="font-weight: 400;">Wipro company shows a sales turnover of 50,299 INR crore as of 2021 and the total sales income for 2021 is 52,647&nbsp; INR crore which is relatably a higher market share.&nbsp;</span></p><p><span style="font-weight: 400;">Let us now see the key partners of Wipro.</span></p><h3><span style="font-weight: 400;">Key Partners of Wipro</span></h3><h4><span style="font-weight: 400;">Strategic Alliances</span></h4><p><span style="font-weight: 400;">Wipro partners with different other tech companies to create new solutions and markets. Some of their partners are Adobe, EMC, Cisco, Hewlett-Packard Enterprise, Microsoft. IBM, etc.</span></p><h4><span style="font-weight: 400;">Startup Partnerships</span></h4><p><span style="font-weight: 400;">Its Wipro ventures maintain investments in leading-edge startups in areas like big data, artificial intelligence, open-source, cybersecurity, and IoT.</span></p><h4><span style="font-weight: 400;">Academic Partnerships</span></h4><p><span style="font-weight: 400;">Wipro also has partners in academic institutions in different locations like the United States, India, Europe, and Israel in the fields of electrical and computer engineering. Their main purpose in collaborating with them is to carry out collaborative research on future technologies.</span></p><p><span style="font-weight: 400;">Let us now see the pricing policy of Wipro.</span></p><h3><span style="font-weight: 400;">Pricing Policy of Wipro</span></h3><p><span style="font-weight: 400;">Wipro provides its products and services in diversified areas. It caters to many enterprises to provide IT service and business solutions both domestic and international. Moreover, the company has positioned itself as one of the best and high quality IT services providers.&nbsp;</span></p><p><span style="font-weight: 400;">Therefore, Wipro company has focused on selecting a competitive pricing strategy as its pricing policy which means Wipro is offering its products and services for a relatively lower price than its competitor prices. This in turn helps Wipro to stand out in the IT services market.&nbsp;</span></p><p><span style="font-weight: 400;">Let us now see the marketing strategies of Wipro.</span></p><h3><span style="font-weight: 400;">Marketing strategies of Wipro</span></h3><p><span style="font-weight: 400;">To compete with other competitors, Wipro engages in high marketing and promotional activities. The main mode of marketing is done through TV advertisements. Often, banners and billboards are placed in advantageous locations to capture attention.&nbsp;</span></p><p><span style="font-weight: 400;">Moreover, Wipro engages in numerous corporate social responsibility projects to build a high reputation and establish a footprint in the industry.&nbsp;</span></p><p><span style="font-weight: 400;">Furthermore, Wipro advertises heavily on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and its company website.&nbsp;</span></p><p><span style="font-weight: 400;">Next, let us see the different competitors for Wipro.</span></p><h3><span style="font-weight: 400;">Wipro Competitor Analysis&nbsp;</span></h3><p><span style="font-weight: 400;">Some of the main competitors for Wipro in the IT solution services providers are :</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">IBM corporation</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">HCL Technologies</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tata consultancy&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Genpact&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tech Mahindra</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sify Technologies</span></li></ul><p><span style="font-weight: 400;">Let us now see the target audience of Wipro.</span></p><h3><span style="font-weight: 400;">Target Audience of Wipro&nbsp;</span></h3><p><span style="font-weight: 400;">Wipro pays much attention to choosing its right customer segment and then works on targeting that particular customer segment. Therefore, the company adheres to perform strong marketing strategies to identify and distinguish different customer groups. Wipro targets its customers based on the demographic, geographic, and behavioral framework.&nbsp;</span></p><p><span style="font-weight: 400;">Their target market/ clients would be high-end companies that seek quality IT services and business solutions.&nbsp;</span></p><p><span style="font-weight: 400;">Wipro strongly connects with its customers through branding its FMCG products. That is through its targeted clients it can reach out to the particular market easily. Wipro assists its clients in accelerating portfolio expansion and on the other hand, assists them in developing innovative capabilities to elevate customer engagements.&nbsp; Lets conclude here.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">Conclusion</span></h2><p><span style="font-weight: 400;">On the study of the business model of Wipro, we have known that it has implemented its business model very well and has the potential to grow in the market. </span><span style="font-weight: 400;">In its product segment, it provides different services like Artificial Intelligence Automation, Cybersecurity, Cloud, Crowdsourcing, etc</span></p><p><span style="font-weight: 400;">With a total sales income of 52,647&nbsp; INR crore, it has an above-average market share. </span><span style="font-weight: 400;">It has different partners in the market like strategic alliances which it has partnered to create new solutions and markets, startup partnerships for investing in leading startups in different areas, etc.</span></p><p><span style="font-weight: 400;">Due to the high competition in the market, it uses a competitive pricing policy the market, and with its quality services, it has a higher market audience.</span></p><p><span style="font-weight: 400;">If you are further interested in knowing more about Wipro I would like to suggest you should read our</span><a href="https://iide.co/case-studies/marketing-strategy-of-wipro/"><span style="font-weight: 400;"> swot analysis of Wipro</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">Wasn’t it interesting to know the business model of Wipro? Learn how to grow your business using digital marketing, check out </span><a href="https://iide.co/"><span style="font-weight: 400;">our website for more information</span></a><span style="font-weight: 400;">. </span><span style="font-weight: 400;">You can also check out </span><a href="https://iide.co/meetups/?utm_source=Organic_Marketing&amp;utm_medium=Blogs&amp;utm_campaign=Marketing_Meetup"><span style="font-weight: 400;">Free Digital Marketing Masterclass by Karan Shah</span></a> – CEO and Founder of IIDE,<span style="font-weight: 400;">&nbsp;to understand what digital marketing is all about.</span></p><p><span style="font-weight: 400;">Hope you liked this case study and found it informative and insightful!&nbsp;</span></p><p><span style="font-weight: 400;">Do share your thoughts about the case study in the comments below and do let us know if we have missed anything.</span></p></div></div>

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Want to know the business model of Wipro? Here we have discussed the business model of Wipro in detail which includes product segment, key partners, etc.

Business Model Of Wipro | A Detailed Case Study

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Wipro is a leading Indian conglomerate that offers IT and business process services worldwide.&nbsp;</span><span style="font-weight: 400;">It has been ranked in the top 100 technology-based companies in the globe. It has over 209,890 employees working under it as of 2021. </span><span style="font-weight: 400;">Thus this makes us keen to know the business model of Wipro.</span></p><p><span style="font-weight: 400;">In this blog, we will be discussing step by step the business model of Wipro which includes its product segmentation, market share, key partners, pricing policies, target audience, etc.</span></p><p><span style="font-weight: 400;">But before we start with its business model let us know about Wipro as a company.</span></p></div></div>

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