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It is the largest mobile network centre in India. It is the third-largest telecom operator in India with 42.62 crore subscribers. Its net income for the financial year 2020 was 12,537 crores. Thus this makes us keen to know the business model of Reliance Jio.
In this blog, we have discussed the business model of Reliance Jio in detail which includes its price strategy, product segmentation, competitor analysis, etc. But before we start with its business model let us know about Reliance Jio as a company.
About Reliance Jio
It was first started in the year 2007. Its headquarter is located in Mumbai Maharashtra India. Reliance Jio has a national Network which is LTE which covers all 22 Telecom circles. Jio offers a 4G network it also provides LTE voice-overs to provide voice service.
The Reliance business model is run and owned by Mukesh Ambani. The Jio business model is specified that giving free services to the customers will benefit them with more money as compared to the current other networks as charge prices, Jio provides free voice calls to customers.
Reliance Jio was founded in the year 2007 by Mukesh Ambani. It was made publicly available on 5th September 2016 throughout the world.
What’s new with Reliance?
Here’s what was buzzing around Reliance recently:
- Reliance Jio 5G rollout: Reliance Jio is rolling out 5G services across India, with plans to complete the rollout by December 2023.
- Reliance Jio AirFiber: Reliance Jio AirFiber is a new fixed wireless broadband service that offers high-speed internet access without the need for a wired connection.
- Reliance JioBook: Reliance JioBook is a new affordable laptop that is designed for students and professionals.
- Reliance Retail expansion: Reliance Retail is expanding its presence in India, with plans to open new stores and expand its online operations.
- Reliance JioMart expansion: Reliance JioMart is expanding its grocery delivery service to more cities and towns in India.
- Reliance New Energy: Reliance New Energy is a new subsidiary of Reliance Industries that is focused on renewable energy and clean technologies.
- Reliance battery gigafactory: Reliance is building a battery gigafactory in India that will produce lithium-ion batteries for electric vehicles and other applications.
- Reliance green hydrogen: Reliance is investing in green hydrogen production, which is a clean and sustainable alternative to fossil fuels.
- Reliance education: Reliance is expanding its education business, with plans to launch new schools and universities.
- Reliance healthcare: Reliance is expanding its healthcare business, with plans to build new hospitals and clinics.
- Reliance financial services: Reliance is expanding its financial services business, with plans to offer more banking, insurance, and investment products.
Let’s now understand the target audience of Reliance better with the help of a buyer persona.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 16, 2024
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.