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Explore the Netflix business model in this detailed case study. Understand how Netflix’s innovative streaming service has revolutionised entertainment, examining its market share, revenue streams, and strategic partnerships.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Dec 18, 2024
The Netflix business model is all about subscription-based streaming service offering on-demand access to movies, TV shows, and original content.
Netflix makes money primarily through subscription fees, with multiple tiers catering to different user preferences.
Netflix’s main products include movies, TV series, documentaries, and exclusive Netflix Originals.
Netflix’s top competitors include Amazon Prime Video, Disney+, Hulu, HBO Max, and Apple TV+.
Netflix uses AI, machine learning, and data analytics for personalised recommendations, content creation, and streaming optimisation.
Netflix Originals are exclusive content produced or commissioned by Netflix, including series, movies, and documentaries.
Netflix targets a broad audience through diverse content offerings, personalised recommendations, and multilingual programming.
Netflix holds approximately 23% of the global streaming market share.
Netflix’s CSR initiatives include sustainability efforts, promoting diversity and inclusion, and supporting community programmes.
Netflix uses a subscription-based e-business model, providing on-demand streaming services to its subscribers.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.