Extensive Business Model of Jollibee with 360 Degree Analysis

In an industry heavily dominated by companies belonging to the west, Jollibee has been able to make a name for itself in due course of time. Jollibee Foods Corporation or JFC is aimed at franchising, operating, and developing QSRs (Quick Service Restaurants). The Business Model of Jollibee here is aimed at explaining how Jollibee’s engagement in various areas of property leasing, manufacturing to support QSRs has contributed to its success. 

The blog analyses the business model of Jollibee, its revenue model, its value proposal, and other variables. See our other blogs for information about Jollibee Marketing Strategy.

Let’s start with discussing about the company in brief:

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 4, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]