Detailed Case Study on the Marketing Strategy of Bajaj Group

Bajaj Group, one of the oldest and largest Indian Multinational conglomerate companies based in Mumbai, Maharashtra, was founded by Jamnalal Bajaj. The company headquarter is located in Pune. The company is well known for its effective marketing strategies(eg: Pulsar sale advertisements & campaigns), R&D product development process engineering, & low-cost manufacturing skills. 

For market leaders like the Bajaj Group, having a strong online presence is a must to be able to maintain its market leader position. Digital marketing has become more relevant than ever since businesses need to have an online business to stay in the game. If you are interested in knowing the latest marketing techniques as well, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In the Bajaj case study, we discuss the marketing strategy, competitors analysis, digital presence, and also some marketing campaigns carried out by them. In its marketing mix, advancements in all the sectors like the product, price, place, promotions, etc have been carried out.

So let us begin with learning more about the Bajaj Group.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 9, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.