Online marketing has seen a surge with many companies understanding the importance and scope of digital marketing. Similarly, they have also started understanding the benefits of SEO (search engine optimization), with a major focus on technical elements of the website which is a very important aspect that affects search engine rankings.
If a company does not show up on a search engine, then the whole meaning of having an online presence is lost.
Read on to know what is technical SEO, the different types of technical SEO, the easiest checklist, and digital marketing tools for the same.
What is Technical SEO?
So, what is technical SEO and how is it different from non-technical SEO? Technical SEO is about boosting website performance through technical efforts with the aim of improving user experience as well.
By improving the infrastructure of the website, essentially, helps in improving your website ranks and the quality of traffic to your website. It includes all the technical website components such as the URL structure, page speed, site maps, site navigation, SSL certificates, etc.
Non-technical SEO does not look into the technicalities of SEO and on the other hand, focuses more on the content aspect of SEO. This means enhancing the content for higher search rankings through keyword research. Here’s how to do thorough keyword research.
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Importance of Technical SEO
SEO is a broad concept and it is important to work on both on-page off-page technical SEO for maximum results. If you’re wondering what the benefits of technical SEO are, let’s have a look –
- Technical SEO helps with faster page loading
- It helps identify backlinks from different sites
- Technical SEO helps with working on removing duplicate content
- Technical SEO removes 404 errors or broken links
- It helps with site security and makes users feel safe to trust the site
- Technical SEO helps search engine robots easily crawl through the site structure
- Examining internal linking structures helps with promoting internal web pages
- Provides XML sitemaps for easy access
- Technical SEO makes sure that your website is easy to navigate
- Helps with an SEO-friendly URL structure
- Helps with including Robot.txt files that can guide or block web crawlers
Hence, it is proved that technical SEO is an extremely important aspect to tend to if you want your web pages to rank higher than usual on SERPs. Don’t know what is a SERP? Here’s a FREE masterclass on SEO-
Essential Checklist of Technical SEO Best Practices
Do you wish to conduct a technical SEO audit for your website? Here’s a technical SEO checklist with all the technical SEO factors you need to include –
Fast Page Speed
Your website needs to load fast. In the digital world today, people are not patient and will not wait for a slow page to load. In a study, over 50% of mobile users said they would leave if a page takes more than three seconds to load.
This will lead people to bounce from your website if your page speed is slow. Even Google knows that slow-loading pages offer poor experiences for their users. Hence, working on fast page loading is very important.
Google uses spiders to crawl your website. Your website navigation needs to be good with well-structured internal linking. You can guide them to crawl certain pages and block them from the ones you don’t want them to discover.
You can effectively give robots directions by making use of the robots.txt file, a very useful tool. You can let a developer look into it as it can be detrimental if you unintentionally block your site’s CSS and JSS files in the robot.txt file.
Fix Broken Links
Slow websites are very frustrating for users but what’s even more frustrating are broken links – pages that do not exist at all! If a link opens a non-existent page on your site with a 404 error, it defeats the purpose of giving the user a good experience. Hence, conducting a regular technical SEO audit for your website is crucial.
Eliminate Duplicate Content
In case you have the same content on multiple web pages on your website or another website then this might confuse web crawlers. This is because if all the content is the same, Google would not know which page to rank first and in turn, would give lower rankings to the pages. You can use tools such as Yoast to fix this issue.
Implementing HTTPS is one way of making your website secure, hence instilling confidence in your website visitors that your website is safe and their privacy is not compromised. Secure websites are ranked much higher as Google understands the importance of privacy.
Procuring SSL certificates also deem your website secure. SSL certificates are digital certificates that attest to a website’s true identity and allow encrypted connections.
Technical SEO vs Content SEO- What is More Beneficial?
When it comes to SEO, a good division of attention between technical SEO and Content SEO is suggested. You cannot have a well-performing and speedy website with content of below-par quality. Both the technical and content aspects of your website should be balanced and regularly updated in accordance with the google algorithm updates.
Also Read: 50+ Google Ranking Factors in 2022
List of the 8 Best Technical SEO Tools
Here’s a list of the best technical SEO tools you need to know about as a website owner or a digital marketer –
1. Website Grader, Hubspot
Website Grader by Hubspot provides you with an entire report by simply entering your domain or subdomain you can get a range of metrics across multiple categories with ease.
These include overall domain performance, mobile responsiveness, security, and SEO. It also provides free suggestions to improve performance in case your website scores low in certain areas.
2. Screaming Frog
Screaming Frog is one of the best website audit tools out there for crawling your website and checking it. Screaming Frog can help you find errors such as errors in URLs, missing page titles, missing meta keywords and meta descriptions, heavy images, errors in response codes, and errors in canonicals.
Siteliner is one of the best tools that can help you look for any duplicate content up on your website that you weren’t aware of. It can crawl up to 250 pages and provide you with a percentage of the content that is duplicated and which of the pages have this content.
As mentioned earlier, it is important to avoid duplicate content.
4. Google Search Console
Google Search Console is an important SEO tool for gaining insights from reports and data. It provides crucial information that can help better your existing technical SEO strategy.
5. Google Webmaster
Google Webmaster has a lot of features to offer for an effective technical SEO audit. It can help identify broken links or pages with 404 errors. It is important to fix these errors and redirect them to the right pages.
Page speed is extremely important when it comes to technical SEO. WebPageTest helps one gauge how a site’s elements can affect the speed time and ultimately, the final result.
The tool has waterfall speed tests, competitor speed tests, start to render time, and helps identify how long a website takes to fully load.
Looking for a link analysis tool – Ahrefs is one of your best bets! You can easily identify the backlinks linking back to the site. Apart from that, you can identify the patterns in another website and understand what they are doing for their linking strategy and gain insights from it.
You can also solve anchor text issues with this tool.
SEMrush is a great tool to dive into competitor analysis to understand what the other competitors in the market are doing right. It can give your valuable information that you can use to tailor your strategy for the best technical SEO results.
Applying for an SEO job profile? Check this article out that also covers technical SEO interview questions.
Q. What is a technical SEO example?
A technical SEO example is to fix a broken link.
Q. What is technical SEO in simple words?
The meaning of Technical SEO, simply put is the optimization of a website that does not include the content bit. If done right, it will also boost your content efforts.
Q. What is technical SEO and why is it important?
Technical SEO is everything to do with the technicalities of website optimization in order to increase search engine rankings. It is important as it makes your website easy to navigate and ensures that there are no technical glitches on the site.
It also enables you to attract organic traffic and turn them into customers.
Q. What are technical SEO issues?
Some common technical SEO issues include broken links, broken images, missing alt tags, messy URL links, and errors in XML sitemaps.
We hope you enjoyed reading this article on technical SEO and got an idea of how to go about optimizing your content. Let us know in the comments below what challenges you’ve faced with SEO optimization and how you went about fixing them.
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