The Ultimate Technical SEO Guide – Benefits, Checklist, Tools, and More

Updated on: May 6, 2023

Online marketing has seen a surge with many companies understanding the importance and scope of digital marketing. Similarly, they have also started understanding the benefits of SEO (search engine optimization), with a major focus on technical elements of the website which is a very important aspect that affects search engine rankings.

If a company does not show up on a search engine, then the whole meaning of having an online presence is lost.

Read on to know what is technical SEO, the different types of technical SEO, the easiest checklist, and digital marketing tools for the same. 

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What is Technical SEO?

So, what is technical SEO and how is it different from non-technical SEO? Technical SEO is about boosting website performance through technical efforts with the aim of improving user experience as well. 

By improving the infrastructure of the website, essentially, helps in improving your website ranks and the quality of traffic to your website. It includes all the technical website components such as the URL structure, page speed, site maps, site navigation, SSL certificates, etc.

Non-technical SEO does not look into the technicalities of SEO and on the other hand, focuses more on the content aspect of SEO. This means enhancing the content for higher search rankings through keyword research. Here’s how to do thorough keyword research

Learn Technical SEO Now: Online SEO Course Mentored by Industry Experts 

Importance of Technical SEO

SEO is a broad concept and it is important to work on both on-page off-page technical SEO for maximum results. If you’re wondering what the benefits of technical SEO are, let’s have a look – 

  • Technical SEO helps with faster page loading
  • It helps identify backlinks from different sites
  • Technical SEO  helps with working on removing duplicate content
  • Technical SEO removes 404 errors or broken links
  • It helps with site security and makes users feel safe to trust the site
  • Technical SEO helps search engine robots easily crawl through the site structure
  • Examining internal linking structures helps with promoting internal web pages
  • Provides XML sitemaps for easy access
  • Technical SEO makes sure that your website is easy to navigate
  • Helps with an SEO-friendly URL structure
  • Helps with including Robot.txt files that can guide or block web crawlers


Hence, it is proved that technical SEO is an extremely important aspect to tend to if you want your web pages to rank higher than usual on SERPs. Don’t know what is a SERP? Here’s a FREE masterclass on SEO-


Essential Checklist of Technical SEO Best Practices 

Do you wish to conduct a technical SEO audit for your website? Here’s a technical SEO checklist with all the technical SEO factors you need to include –

  • Fast Page Speed

Your website needs to load fast. In the digital world today, people are not patient and will not wait for a slow page to load. In a study, over 50% of mobile users said they would leave if a page takes more than three seconds to load. 

This will lead people to bounce from your website if your page speed is slow. Even Google knows that slow-loading pages offer poor experiences for their users. Hence, working on fast page loading is very important.

  • Good Crawlability

Google uses spiders to crawl your website. Your website navigation needs to be good with well-structured internal linking. You can guide them to crawl certain pages and block them from the ones you don’t want them to discover. 

  • Robots.txt 

You can effectively give robots directions by making use of the robots.txt file, a very useful tool. You can let a developer look into it as it can be detrimental if you unintentionally block your site’s CSS and JSS files in the robot.txt file.

  • Fix Broken Links

Slow websites are very frustrating for users but what’s even more frustrating are broken links – pages that do not exist at all! If a link opens a non-existent page on your site with a 404 error, it defeats the purpose of giving the user a good experience. Hence, conducting a regular technical SEO audit for your website is crucial. 

  • Eliminate Duplicate Content

In case you have the same content on multiple web pages on your website or another website then this might confuse web crawlers.  This is because if all the content is the same, Google would not know which page to rank first and in turn, would give lower rankings to the pages. You can use tools such as Yoast to fix this issue. 

  • Security

Implementing HTTPS is one way of making your website secure, hence instilling confidence in your website visitors that your website is safe and their privacy is not compromised. Secure websites are ranked much higher as Google understands the importance of privacy. 

Procuring SSL certificates also deem your website secure. SSL certificates are digital certificates that attest to a website’s true identity and allow encrypted connections. 

Technical SEO vs Content SEO- What is More Beneficial?

When it comes to SEO, a good division of attention between technical SEO and Content SEO is suggested. You cannot have a well-performing and speedy website with content of below-par quality. Both the technical and content aspects of your website should be balanced and regularly updated in accordance with the google algorithm updates. 

Also Read: 50+ Google Ranking Factors in 2023

List of the 8 Best Technical SEO Tools

Here’s a list of the best technical SEO tools you need to know about as a website owner or a digital marketer –

1. Website Grader, Hubspot

Technical seo tools - Hubspot Website Grader

Website Grader by Hubspot provides you with an entire report by simply entering your domain or subdomain you can get a range of metrics across multiple categories with ease.

These include overall domain performance, mobile responsiveness, security, and SEO. It also provides free suggestions to improve performance in case your website scores low in certain areas. 

2. Screaming Frog

Technical seo tools - Screaming Frog

Screaming Frog is one of the best website audit tools out there for crawling your website and checking it. Screaming Frog can help you find errors such as errors in URLs, missing page titles, missing meta keywords and meta descriptions, heavy images, errors in response codes, and errors in canonicals. 

3. Siteliner

Technical seo tools - Siteliner

Siteliner is one of the best tools that can help you look for any duplicate content up on your website that you weren’t aware of. It can crawl up to 250 pages and provide you with a percentage of the content that is duplicated and which of the pages have this content.

As mentioned earlier, it is important to avoid duplicate content. 

4. Google Search Console 

Technical seo tools - Google Search Console

Google Search Console is an important SEO tool for gaining insights from reports and data. It provides crucial information that can help better your existing technical SEO strategy. 

5. Google Webmaster

Technical seo tools - Google Webmaster Tools

Google Webmaster has a lot of features to offer for an effective technical SEO audit. It can help identify broken links or pages with 404 errors. It is important to fix these errors and redirect them to the right pages. 

6. WebPageTest

Technical seo tools - Catchpoint Webpage Test

Page speed is extremely important when it comes to technical SEO. WebPageTest helps one gauge how a site’s elements can affect the speed time and ultimately, the final result.

The tool has waterfall speed tests, competitor speed tests, start to render time, and helps identify how long a website takes to fully load.

7. Ahrefs

Technical seo tools - Ahrefs

Looking for a link analysis tool – Ahrefs is one of your best bets! You can easily identify the backlinks linking back to the site. Apart from that, you can identify the patterns in another website and understand what they are doing for their linking strategy and gain insights from it.

You can also solve anchor text issues with this tool. 

8. SEMrush

Content Audit Tools

SEMrush is a great tool to dive into competitor analysis to understand what the other competitors in the market are doing right.  It can give your valuable information that you can use to tailor your strategy for the best technical SEO results. 

Applying for an SEO job profile? Check this article out that also covers technical SEO interview questions.

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Q. What is a technical SEO example?

A technical SEO example is to fix a broken link.

Q. What is technical SEO in simple words?

The meaning of Technical SEO, simply put is the optimization of a website that does not include the content bit. If done right, it will also boost your content efforts.

Q. What is technical SEO and why is it important?

Technical SEO is everything to do with the technicalities of website optimization in order to increase search engine rankings. It is important as it makes your website easy to navigate and ensures that there are no technical glitches on the site.

It also enables you to attract organic traffic and turn them into customers.

Q. What are technical SEO issues?

Some common technical SEO issues include broken links, broken images, missing alt tags, messy URL links, and errors in XML sitemaps. 


We hope you enjoyed reading this article on technical SEO and got an idea of how to go about optimizing your content. Let us know in the comments below what challenges you’ve faced with SEO optimization and how you went about fixing them.

SEO is just one of the important elements of digital marketing. If you wish to dive deeper into digital marketing and find out all the hidden opportunities, register for this Online Digital Marketing Training with industry experts. 

But if you’re a fresh graduate who wants to pursue higher studies, then IIDE’s professional MBA-level course will help you climb up the ladder. Check it out here – Post Graduation Program in Digital Marketing. Get in touch with our experts to know more.

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Meherzad Karanjia

Ex Chief Learning Officer, IIDE

He has over 19 years of experience in the Digital Marketing and Design space. He is someone who understands all the elements of the Digital gamut ranging from User Experience, Graphics Design, SEO, SEM, Analytics, Media Planning.....[Read full bio]


  1. Sakshi

    Post provides a clear and informative explanation of technical SEO, breaking down complex concepts into easily understandable terms. This post serves as a comprehensive guide to understanding and implementing technical SEO strategies effectively.

  2. saniya vargheses

    This blog article clearly covers crucial technical SEO tactics without overloading the reader with jargon. Understanding and executing these tactics may greatly enhance a website’s speed and user experience. It’s an excellent resource for both novices and seasoned pros looking to navigate the difficulties of search engine optimization.


    This comprehensive guide delves into technical SEO, covering its benefits, checklist, tools, and more. It’s a valuable resource for marketers and website owners looking to improve their search engine visibility. The detailed checklist simplifies the optimization process, ensuring readers don’t miss any crucial steps. Consider including real-life examples or case studies to illustrate the effectiveness of these techniques. Overall, it’s an invaluable resource for anyone seeking to enhance their website’s performance in search engine rankings!

  4. Sanika Alve

    This article is a valuable resource for anyone looking to improve their understanding of technical SEO.
    It provides clear explanations of key concepts and practical tips for optimizing website performance. I appreciate how the author breaks down complex technical aspects into easily digestible information, making it accessible to readers of all levels. Overall, this comprehensive guide equips readers with the knowledge and tools needed to effectively implement technical SEO strategies and enhance their website’s performance.

  5. Sai Malkan

    I appreciate how this article were able to explain the intricacies of technical SEO. It might be intimidating for someone who is relatively new to the field of digital marketing to comprehend the technical parts, but your post has offered priceless insights. I value the helpful hints and clarifications that make difficult topics like crawlability, indexing, and website structure simpler to understand. I’m looking forward to putting these tactics into practice to raise the exposure and functionality of my website.

  6. Sanjana Khanwani

    This blog offers comprehensive tools offers a wide array of features to help users maximize their website’s search engine optimization strategies.

    For teens and adults looking to enhance their SEO game, this guide is a must-have resource. With a curated list of websites akin to popular tools like Ahrefs, SEMRush, Web Page Test, and Google Search Console, users can dive deep into the intricacies of technical SEO with confidence.

    One of the standout features of this product is its user-friendly interface, making it accessible to beginners and seasoned professionals alike. The tool’s checklists provide a structured approach to optimizing website performance, ensuring that no crucial step is overlooked.

    Moreover, the inclusion of various tools caters to different aspects of SEO, from keyword research to backlink analysis, giving users a holistic view of their website’s SEO health. By providing valuable insights and actionable recommendations, this guide empowers users to take their SEO efforts to the next level.

  7. samiksha sharma

    Technical SEO is vital for ensuring your website is easily discovered and understood by search engines. By optimizing elements like site speed, mobile-friendliness, and crawlability, you enhance your chances of ranking higher in search results. Paying attention to technical details like proper URL structures and clean HTML can make a significant difference in your site’s visibility. Stay updated on best practices to keep your site technically sound and maximize its potential for organic traffic growth.

  8. Sahil Shinde

    This comprehensive guide on technical SEO is a valuable asset for anyone looking to enhance their website’s performance. The benefits, checklist, and recommended tools are systematically presented, catering to both beginners and seasoned developers. The checklist serves as a practical resource to ensure a robust technical foundation, optimizing for search engines. The article’s neutral tone and straightforward language make it accessible, demystifying technical SEO and empowering readers with actionable insights. It’s a must-read for those aiming to navigate and implement effective technical strategies to improve their website’s visibility and performance.

  9. Sara Singh

    This blog on technical SEO is a comprehensive guide that simplifies complex concepts for digital marketers. It emphasizes the importance of technical elements in boosting website performance and search engine rankings. The detailed checklist covers crucial aspects like page speed, crawlability, and security, providing actionable insights. The comparison between technical and content SEO highlights the need for a balanced approach. The inclusion of top technical SEO tools enhances the practicality of the article, making it a valuable resource for marketers aiming to optimize their website effectively.

  10. Satyam Singh

    This blog simplifies technical SEO, making it easier for people to understand how to improve their website’s search engine performance.

  11. Shreya Joshi

    Great breakdown of technical SEO essentials! Understanding its impact on website performance and user experience is key for online success. Thanks for the informative guide!

  12. Shravani Pawar

    Technical SEO is the practice of optimizing your website for search engine crawling and indexing. It involves improving website speed, fixing broken links, and ensuring proper use of metadata. This helps search engines understand and rank your website better, leading to increased organic traffic. What are the basic rules to follow it?

  13. Shrinivas Wakode

    Thank you for sharing! The explanations are very clear to understand and implement an effective strategy for better website performance. Your comprehensive breakdown truly highlights the essentials for optimizing site performance.

  14. Shounak Deodhar

    This article provides a great overview of technical SEO and its importance. I found the checklist of best practices particularly helpful. It’s important to remember that technical SEO is just one part of the SEO puzzle, and content SEO is also crucial for success.


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