Name: What Is Remarketing? Definition, Tools, Challenges [2025]
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Digital Marketing 101

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

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Karan Shah

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><p><span style="font-weight: 400;">We all know about marketing but have you ever thought about </span><b><i>what is remarketing</i></b><span style="font-weight: 400;">? Well, think no more because this blog is your one stop for everything you need to know about remarketing.&nbsp;</span></p><p><span style="font-weight: 400;">Remarketing is a part of digital marketing. I suggest that you watch this </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">FREE masterclass</span></a><span style="font-weight: 400;"> to get introduced to digital marketing basics in just 45 minutes before you read any further. </span></p><h2>What is Remarketing?</h2><p><span style="font-weight: 400;">Have you ever viewed a product or brand on Google and seen an advertisement for the same on Instagram almost immediately?&nbsp;</span></p><p><span style="font-weight: 400;">Well, that is an example of pure remarketing.&nbsp;</span></p><p><span style="font-weight: 400;">Remarketing, as the word suggests, is digital marketing to that audience that has already seen/viewed your product once.&nbsp;</span></p><p><span style="font-weight: 400;">The goal of remarketing is to nurture the audience who already knows about your product instead of advertising to a new audience altogether.&nbsp;</span></p><p><span style="font-weight: 400;">P.S. If you have watched the Netflix documentary “The Social Network”, you will definitely know what I am talking about.&nbsp;</span></p><p><span style="font-weight: 400;">Yes, the documentary posed remarketing and same ads following you through different platforms to be unsafe and remarketing has always been subject to controversy.&nbsp;</span></p><p><span style="font-weight: 400;">Nonetheless, it is a strategy heavily used by most brands across various digital marketing platforms such as Google, Instagram, Facebook, etc.&nbsp;</span></p><p><span style="font-weight: 400;">For consumers, to feel safe while being on the internet, always read the privacy policy before giving your name, number, email, and phone number to any website.&nbsp;</span></p><p><span style="font-weight: 400;">And for marketers, I know what your next question is going to be – what is the difference between remarketing and retargeting? I have answered that in the simplest terms in the next section.&nbsp;</span></p><h2>Remarketing vs Retargeting- Are they the same?</h2><p><span style="font-weight: 400;">There has been an ever-lasting debate on what is the difference between remarketing and retargeting. And with all the information that’s been going around on the Internet, we realized how much confusion has been created.&nbsp;</span></p><p><span style="font-weight: 400;">Less than 4% of digital marketers truly know what they both stand for. So we’ve decided to put a rest to this debate once and for all. Believe us, this is the last time you will be reading the difference between the two and walking with utmost clarity.&nbsp;</span></p><p><span style="font-weight: 400;">Remarketing and Retargeting have been used interchangeably for quite some time now, but here’s the real difference.&nbsp;</span></p><p><span style="font-weight: 400;">Remarketing was a term coined years back when the “Cookie policy” did not exist. This means, there was no way to find out who came to your website and what their activity was. Hence, the only way to reach the audience was to use the existing email IDs and phone numbers of customers and remarket to them.&nbsp;</span></p><p><span style="font-weight: 400;">This makes remarketing an older and the foundation concept.&nbsp;</span></p><p><span style="font-weight: 400;">Fast-forward to a few years later, the “Cookie policy” was introduced. Now that companies had data about who visited their websites and social media handles and what their activity was, businesses could remarket to them now, using Google, Facebook, etc. This came to be known as retargeting.&nbsp;</span></p><p><span style="font-weight: 400;">This makes retargeting a newer concept with additional facilities. </span>But the core of each remains the same. Thus, to conclude, retargeting falls under the wide umbrella of remarketing.</p><p><span style="font-weight: 400;">So whichever term you decide to use, holds little or no importance. What’s important is to decide who you want to remarket to and which channel you want to use.&nbsp;</span></p><p><span style="font-weight: 400;">Phew! Now that we know what the two mean, let’s now see how remarketing works, its benefits, and the tools to use.&nbsp;</span></p><h2>How Does Remarketing Work?</h2><p><img decoding="async" class="aligncenter wp-image-208974 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736899534171-376a6a7f6816dfd81115d0d0766cb025.webp" alt="what-is-remarketing process" width="701" height="407"></p><p style="text-align: center;"><span style="font-weight: 400;">(</span><b>Source:</b> <a href="https://www.bluecorona.com/internet-marketing-services/" rel="nofollow noopener" target="_blank"><span style="font-weight: 400;">BlueCorona</span></a><span style="font-weight: 400;">) </span></p><p><span style="font-weight: 400;">Remarketing works by placing cookies on the devices of visitors to your website who meet your criteria (s). Their cookie ID is added to your retargeting audience list.</span></p><p><span style="font-weight: 400;">Once the cookies are placed on a visitor’s website, you can track his/her activities and navigation on your website. This helps you understand the time they spent on certain pages which allows you to analyze what the user is interested in.&nbsp;</span></p><p><span style="font-weight: 400;">Now that you know what your user was interested in, you can show him some adverts around it and offer some special incentives to get him to make a purchase.&nbsp;</span></p><p><span style="font-weight: 400;">Similarly, you can remarket to your existing customers and announce upcoming sales/discounts and push them by giving them a members-only sale. Here, you will be using your existing customer database and segregating them depending on the campaign objective.&nbsp;</span></p><p><span style="font-weight: 400;">Remarketing can be done using tools/services like Google Ads, Facebook Ads, Facebook Pixel, MailChimp, etc which will be covered in the sections below, so make sure to stick to the end.&nbsp;</span></p><p><span style="font-weight: 400;">Lastly, to ensure complete understanding, let’s take a look at an example.&nbsp;</span></p><p><span style="font-weight: 400;">Imagine you run an e-commerce store that sells clothing. One of your hottest selling products is your “wide-legged jeans”. Now, with remarketing you may develop a “Wide-Legged Jeans” audience based on visitors and their behavior on this product page.</span></p><p><span style="font-weight: 400;">You’ll be able to show these visitors highly targeted display ads that promote your wide-legged jeans. You already know what they’re looking for, so you use a unique offer like free shipping, a 10% discount, or buy one get one free to entice them to make a purchase.&nbsp;</span></p><p><span style="font-weight: 400;">And bravo. This is exactly how a remarketing campaign works.&nbsp;</span></p><p><span style="font-weight: 400;">Given below are just a few of the benefits of remarketing which have motivated multiple businesses to use it.</span></p><h2>Top 5 Benefits of Remarketing That Make It Supreme</h2><p>What can your business gain from remarketing? Let’s look at the benefits.</p><h3><strong>1. Enables Brand Recall</strong></h3><p><span style="font-weight: 400;">Consumers browse your website for a number of reasons but do not take any action (purchase of a good or service). Perhaps they found a better deal, forgot about your website, were casually browsing your options, or simply wanted to take their time before making a decision.</span></p><p><span style="font-weight: 400;">Whatever the reason, it’s critical that your customers remember you and the final goal is to always promote call-to-action(CTA).&nbsp;</span></p><p><span style="font-weight: 400;">With the power of remarketing, you can use these tailored adverts to remind individuals about their previous interests – especially if they’re looking for related products. This helps in increasing brand recall.&nbsp;</span></p><p><span style="font-weight: 400;">So even if they don’t make an immediate purchase, they will remember your brand the next time they decide to buy that product/similar products.&nbsp;</span></p><h3><strong>2. Cost-Effective</strong></h3><p><span style="font-weight: 400;">It is no secret that all-in-all digital marketing is a very cost-effective method of marketing that shows commendable results. And so is the case with remarketing. The cost for remarketing campaigns is not very pocket-burning and definitely not expensive for the kind of results that have been recorded.&nbsp;</span></p><p><span style="font-weight: 400;">According to CMO, 25 % of viewers like to see retargeted advertising, and website visitors who are retargeted are 43 % more likely to convert. This brings us to our next benefit.&nbsp;</span></p><h3><strong>3. Higher ROI</strong></h3><p><span style="font-weight: 400;">Retargeting customers who have already visited your website and expressed interest in your business will almost certainly save you money because they have a higher intent. When compared to reaching out to a bigger audience that might or might not be interested.&nbsp;</span></p><p><span style="font-weight: 400;">Thus, you will be investing in customers most likely to buy and which in turn will recover your investment and give you higher profits.&nbsp;</span></p><h3><strong>4. Improves Ad relevance</strong></h3><p><span style="font-weight: 400;">The reason for remarketing is that marketers are able to provide ads based on previous actions. Remarketing works so well that according to </span><i><span style="font-weight: 400;">MotoCMS </span></i><span style="font-weight: 400;">cart abandonment can be reduced by 6.5% and online sales can be increased by almost 20%.</span></p><p><span style="font-weight: 400;">If customers are more likely to see ads that suit their interests, there are higher chances that they will take action.</span></p><h3><strong>5. Specific Targeting Options</strong></h3><p><span style="font-weight: 400;">One of the major advantages of remarketing ads is to directly target those who are interested in the product or service through different features.</span></p><p><span style="font-weight: 400;">You can create different remarketing lists, according to Google, for instance, those who have added something to a cart but did not check out.</span></p><p><span style="font-weight: 400;">Those are a few of the benefits associated with remarketing.&nbsp;</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">6 Best Tools To Do Remarketing (Strategies Included)</span></h2><p>Let’s look at the various channels that can be optimised for remarketing purposes-</p><h3><strong>1. Remarketing Using Google Ads</strong></h3><p><img decoding="async" class="wp-image-208976 size-medium aligncenter" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736899535061-9122e499f54588f682b4625b52dd0c02.png" alt="What is remarketing - Google Ads" width="300" height="135"></p><p><span style="font-weight: 400;">Google Ads is a popular tool for a wide range of digital marketing strategies and is highly useful for businesses. So, we recommend learning Google Ads end-to-end, especially for remarketing. Here’s an </span><a href="https://iide.co/performance-marketing-course/"><span style="font-weight: 400;">online Google Ads course</span></a><span style="font-weight: 400;"> that can help.</span></p><p><span style="font-weight: 400;">Listed below are some of the features and </span><a href="https://support.google.com/google-ads/answer/2454000" rel="nofollow noopener" target="_blank"><span style="font-weight: 400;">types of remarketing offered by Google Ads</span></a><span style="font-weight: 400;">.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Standard remarketing:</b><span style="font-weight: 400;"> Show adverts to previous visitors as they surf websites and apps.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Dynamic remarketing:</b><span style="font-weight: 400;"> Dynamic remarketing, which takes remarketing to the next level by showing ads that feature products or services that customers looked at on your website or app, can help you get better results.</span><span style="font-weight: 400;"><br></span></li><li style="font-weight: 400;" aria-level="1"><b>Custom Marketing</b><span style="font-weight: 400;">: You can add custom preferences like age, gender, etc on all the visitors and then show adverts to only those visitors who fit the custom criteria.</span></li><li style="font-weight: 400;" aria-level="1"><b>Remarketing lists for search ads:</b><span style="font-weight: 400;"> Show adverts to previous visitors as they conduct follow-up Google searches for what they require after leaving your site.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Video remarketing:</b><span style="font-weight: 400;"> As consumers use YouTube and browse the Display Network videos, websites, and applications, show adverts to those who have interacted with your videos or YouTube channel.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Customer list remarketing:</b><span style="font-weight: 400;"> You can submit lists of contact information that your clients have provided you with using Customer Match. You can also show them adverts across multiple Google products if they are signed into Google.</span></li></ul><p><span style="font-weight: 400;">In our opinion, you must go for custom remarketing as the number of visitors on your product pages can be large but not all of them may be interested or fall in your target audience.</span></p><h3><strong>2. Remarketing Using Google Analytics&nbsp;</strong></h3><p><img decoding="async" class="wp-image-208977 size-medium aligncenter" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736899535918-62b2c29e0f58fb7507dee5c05b45bc14.webp" alt="What is remarketing - Google Analytics" width="300" height="158"></p><p><span style="font-weight: 400;">Ideally, Google Analytics is an analytical tool but you can use it for remarketing with its option of building audiences. </span><span style="font-weight: 400;">All you need to do is link your Google Ads account with your Google Analytics account which enables you to combine the data and conduct remarketing.&nbsp;</span></p><p><span style="font-weight: 400;">All of this may sound technical and this calls for a detailed understanding of both tools. Once you’re aware of how they both work, it gets much easier to work with them. Consider registering for these </span><a href="https://iide.co/performance-marketing-course//"><span style="font-weight: 400;">Online Google Analytics Course</span></a><span style="font-weight: 400;"> and </span><a href="https://iide.co/performance-marketing-course/"><span style="font-weight: 400;">Online Google Ads Courses</span></a><span style="font-weight: 400;">. These courses teach the tools right from scratch to advanced settings.</span></p><h3><strong>3. Remarketing Using Facebook Pixel</strong></h3><p><img decoding="async" class="wp-image-208978 aligncenter" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736899536705-3c16964b43cd26632e77384827788bfe.webp" alt="What is remarketing - Facebook Pixel" width="212" height="212"></p><p><span style="font-weight: 400;">It is targeting a person more than once on Facebook and Instagram.</span><span style="font-weight: 400;"> Remarketing is possible with the use of </span><a href="https://iide.co/blog/facebook-pixel-code-beginners-guide/"><span style="font-weight: 400;">Facebook Pixel code</span></a><span style="font-weight: 400;">.&nbsp;</span></p><p><i><span style="font-weight: 400;">So what exactly is pixel code?</span></i></p><p><span style="font-weight: 400;">Facebook pixel is a piece of code that you can place on your website to report conversions, build audiences and get rich insights into how people are using your website – Facebook</span></p><p><span style="font-weight: 400;">To put it simply, you can follow your visitors till they come back to your site.</span></p><p><span style="font-weight: 400;">The pixel keeps track of different actions users perform on your website, such as purchasing something or adding something to their wishlist. These actions are referred to as “events” on Facebook.\</span></p><p><span style="font-weight: 400;">And, when combined with pixel code, Facebook advertising offers a wealth of features. It’s never been easier to remarket.</span></p><p><b>You May Be Interested To Read:</b> <a href="https://iide.co/blog/how-to-build-an-effective-targeting-audience-on-facebook/"><span style="font-weight: 400;">How to Find the right Target Audience on Facebook?</span></a></p><p><span style="font-weight: 400;">To discover more about the many capabilities available with Facebook advertisements, register for this </span><a href="https://iide.co/performance-marketing-course/"><span style="font-weight: 400;">online Facebook &amp; Instagram ads course</span></a><span style="font-weight: 400;">.</span></p><h3><strong>4. Remarketing Using Emails&nbsp;</strong></h3><p><img decoding="async" class="aligncenter wp-image-208995 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736899537569-5e55a08e8bced0e861c40da71c4e16f3.png" alt="What is remarketing - Email Remarketing" width="479" height="701"></p><p style="text-align: center;">(<strong>Source</strong>: HubSpot)</p><p><span style="font-weight: 400;">The base principle of remarketing remains the same here as well. Once you have assessed the behaviour of the users on your websites, you can now remarket to them via email.&nbsp;</span></p><p><span style="font-weight: 400;">This accounts for the best form of personalized remarketing. Say you have noticed 3 prominent behaviours on your website, one part of the audience spent time on your product ‘X’, the second part spent their time on product “Y” and the third part of the audience left an item(s) in the shopping cart and left.&nbsp;</span></p><p><span style="font-weight: 400;">Now you can run 3 email remarketing campaigns targeting each part of the audience separately and offering them incentives according to their behaviour. More incentives can be given to the third part of the audience who almost made a purchase.&nbsp;</span></p><p><span style="font-weight: 400;">Within these 3 campaigns, each email sent can be highly personalized and customized to make the customer feel that the offer and communication being made is especially for them.&nbsp;</span></p><p><span style="font-weight: 400;">But this form of remarketing can be done only if you have the email IDs of all the visitors to your website and thus, a lead generation tactic on your website is very important. Learn how to conduct lead generation and the tools for it with our </span><a href="https://iide.co/blog/lead-generation-complete-guide/"><span style="font-weight: 400;">Lead Generation Guide</span></a><span style="font-weight: 400;">.&nbsp;</span></p><p><span style="font-weight: 400;">A popular email marketing tool is MailChimp. Start building power email lists and conduct remarketing by first learning it with this </span><a href="https://iide.co/email-marketing-course-online/"><span style="font-weight: 400;">Online Email Marketing Course</span></a><span style="font-weight: 400;">.</span></p><h3><strong>5. Remarketing Using WhatsApp&nbsp;</strong></h3><p><img decoding="async" class="aligncenter wp-image-208998 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736899538508-0335d5cdfa07f6c7dcfc419bd5154baa.webp" alt="what is remarketing - whatsapp remarketing" width="701" height="623" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2017/04/what-is-remarketing-whatsapp-remarketing.pngw3.webp 701w, https://iide.co/wp-content/uploads/2017/04/what-is-remarketing-whatsapp-remarketing-480x426.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 701px, 100vw"></p><p style="text-align: center;">(<strong>Source</strong>: Useinsider)</p><p><span style="font-weight: 400;">You can also use WhatsApp as a channel to remarket to your visitors. Just like emails, you will need their phone numbers to do so.&nbsp;</span></p><p><span style="font-weight: 400;">You can broadcast messages to a particular remarketing list and get your message out there. This is greatly advantageous as people of all ages are well-versed with Whatsapp and use it on a daily basis.&nbsp;</span></p><p><span style="font-weight: 400;">So the chances of reading your messages are the highest. And with the WhatsApp business account feature, you will be able to make formal communication with them on a messenger used for private conversations.&nbsp;</span></p><p><span style="font-weight: 400;">Learn how to set up your WhatsApp business account and the number of opportunities it offers with this </span><a href="https://iide.co/blog/how-to-do-whatsapp-marketing/"><span style="font-weight: 400;">WhatsApp Marketing Guide</span></a><span style="font-weight: 400;">.</span></p><h3><strong>6. Remarketing Using SMS&nbsp;</strong></h3><p><img decoding="async" class="aligncenter wp-image-208996 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736899539500-cf33d2674f40835ea79bc43851d62f6c.webp" alt="what is remarketing - sms remarketing" width="699" height="586" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2017/04/what-is-remarketing-sms-remarketing-e1626506586231.pngw3.webp 699w, https://iide.co/wp-content/uploads/2017/04/what-is-remarketing-sms-remarketing-e1626506586231-480x403.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 699px, 100vw"></p><p style="text-align: center;">(<strong>Source</strong>: smsbump)</p><p><span style="font-weight: 400;">SMS marketing has the highest conversion rate when compared to display ads and email marketing. Thus, all you need to do is collect phone numbers from your visitors in exchange for a freebie or any other incentive.&nbsp;</span></p><p><span style="font-weight: 400;">Some popular SMS marketing tools are:&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">TextMagic&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">SimpleTexting</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Salesmsg</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">EZ Texting</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Twilio</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Airship</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Gupshup</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">TextLocal</span></li></ul><p><span style="font-weight: 400;">These were the 6 best channels to conduct remarketing along with the tools for each. Remarketing is a slightly complex technique but once mastered, it will help you achieve commendable results.&nbsp;</span></p><p><span style="font-weight: 400;">Although, remarketing is not the only great invention of digital marketing. There are various other digital marketing concepts and techniques that have helped businesses grow and expand.&nbsp;</span></p><p><span style="font-weight: 400;">You can find out more about how companies leveraged digital marketing strategies and did wonders with these </span><a href="https://iide.co/case-studies/"><span style="font-weight: 400;">case studies</span></a><span style="font-weight: 400;">.&nbsp;</span></p><p><span style="font-weight: 400;">Especially since the covid-19 pandemic, many businesses have re-established themselves with the help of digitalization.&nbsp;</span></p><h2>Top 3 Challenges of Remarketing &amp; How to Tackle Them</h2><p><span style="font-weight: 400;"><br>While remarketing sounds too good to be true and is a faster way to convert leads into sales, it comes with its own set of challenges. Let’s look at some of them below-&nbsp;</span></p><h3><strong>1. Encouraging a Repurchase</strong></h3><p><span style="font-weight: 400;">The logic behind showing previous purchases via remarketing can be a downfall. It can irritate the customer and if the customer has had bad experiences, it can trigger a bad reputation for the brand.&nbsp;</span></p><h3><strong>2. Overdoing It</strong></h3><p><span style="font-weight: 400;">There is no easy way to say this but remarketing, if not done correctly or overdone, can give a sense of unsafety to the viewer and can be also called borderline creepy. Hence, while planning the remarketing campaign, ensure that you aren’t showing the same product to the same person over and over.&nbsp;</span></p><h3><strong>3. Immediately Remarketing</strong></h3><p><span style="font-weight: 400;">The customer has just about decided not to make a purchase. If you immediately show up on their social media, it can negatively impact their decision. Hence, ideally, after a few hours, when the person is in a neutral mood, showing up on their social media or email can work effectively.</span></p><h2>How Can You Up Your Game Along with Remarketing?</h2><p><span style="font-weight: 400;">We highly recommend you learn digital marketing skills in detail to upskill yourself and keep up with industry standards demand.&nbsp;</span></p><p><span style="font-weight: 400;">IIDE’s 11-month <span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Digital Marketing MBA&quot;}" data-sheets-userformat="{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}" data-sheets-hyperlink="https://iide.co/master-mba-digital-marketing/"><a class="in-cell-link" href="https://iide.co/master-mba-digital-marketing/" target="_blank" rel="noopener">Post Graduation in Digital Marketing</a></span></span><span style="font-weight: 400;">&nbsp;is a good choice for all those who want to learn from industry experts &amp; leaders alongside some great learners with hands-on practical learning.&nbsp;</span></p><p><span style="font-weight: 400;">Even business owners of top companies like Abbot, Mahindra &amp; Mahindra, Cipla, etc have started upskilling their employees in digital marketing to keep them updated &amp; relevant to today’s customers’ demands and needs.&nbsp;</span></p><p><span style="font-weight: 400;">So if you’re a business owner too, connect with us today to learn about our </span><a href="https://iide.co/corporate-training-in-digital-marketing/"><span style="font-weight: 400;">digital marketing corporate training</span></a><span style="font-weight: 400;"> to find out how we can help you upskill and digitize your employees with tailor-made solutions.&nbsp;</span></p><p><span style="font-weight: 400;">Remarketing is a vast pool and you have to get started somewhere. We hope this blog has been that kick-start you needed. If you have any questions, feel free to let us know in the comments section below.&nbsp;</span></p></div></div>

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<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

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<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

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<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

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<h2>Learning Methodology</h2>

<h1>#1 Online Digital Marketing Course in Nepal</h1>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

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Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing <span>We build digital leaders!</span></h2>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
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Find out from our expert about what is remarketing, importance of remarketing, benefits, step-by-step guide, challenges and much more in this exclusive guide.

What Is Remarketing? Definition, Tools, Challenges [2025]

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">We all know about marketing but have you ever thought about </span><b><i>what is remarketing</i></b><span style="font-weight: 400;">? Well, think no more because this blog is your one stop for everything you need to know about remarketing.</span></p><p><span style="font-weight: 400;">Remarketing is a part of digital marketing. I suggest that you watch this </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">FREE masterclass</span></a><span style="font-weight: 400;"> to get introduced to digital marketing basics in just 45 minutes before you read any further. </span></p></div></div>

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What is Remarketing and how does it work? Let’s find out!

Karan Shah

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