Scope of MBA in Digital Marketing in Pune: Detailed Study

Updated on: Nov 30, 2023
Scope of MBA in digital marketing in Pune

In today’s competitive world, we always choose that course or field which gives us scope to get new job opportunities for our secured future in a good way. Every field has a different scope according to the nature type of course. In this blog, there is a discussion of the Scope of MBA in digital marketing in Pune.

Digital marketing has become an integral part of any business today. It helps businesses reach a larger audience and build strong customer relationships. With the rise of digital technologies, companies are actively looking to hire professionals who can handle their online operations, campaigns, and strategies. Hence, it is no wonder that many people are considering pursuing an MBA in Digital Marketing from Pune to gain the coveted skillset necessary for this dynamic career path. 

An MBA in Digital Marketing from Pune provides students with the latest knowledge, creative problem-solving skills, and effective strategies to manage digital marketing operations for organizations across multiple industries. 

Get Assured Placements - PG in Digital Marketing

Scope of MBA in Digital Marketing in Pune post-COVID-19 

Here are some reasons why the scope of digital marketing in Pune is higher post covid:  

Refine your skills: A master’s degree in Digital Marketing provides you with advanced skills and knowledge for staying ahead in this rapidly evolving field. It teaches you the strategic thinking necessary for decision-making, leveraging analytics to guide strategy formation, creating digital campaigns, and understanding user behavior while analyzing data.

Expertise & Proficiency: An MBA in DM will go beyond just teaching hard skills like coding and image manipulation but also add specialized modules on writing content, researching trends to align with current events, designing campaigns, and leveraging an array of data sources available for insights into customer behavior. 

Job OpportunitiesSeveral organizations across multiple industries such as banking, finance, IT consulting, insurance, etc have realized the importance of digital marketing/analytics roles within their business structure which requires leadership from someone with strong analytical capabilities backed by research expertise. So holding an MBA in Digital Marketing in Pune will enhance job prospects due to its focus on cultivating leadership skills necessary for such roles before joining a team or leading one. 

Competitive Edge: Being armed with depth & breadth of experience along with an up-to-date understanding of technology offers professionals a cutting edge above conventional marketers competing for similar roles & opportunities across various industries. 

Thus the scope of MBA in digital marketing in Pune has increased post-COVID-19.

Scope of MBA in digital marketing in Pune for students

The scope of MBA in Digital Marketing in Pune is vast for students who are looking to enter the field. Here are five ways that an MBA in Digital Marketing in Pune can give students a competitive edge: 

Understanding of consumer behaviors: When studying for an MBA in digital marketing, you will gain an understanding of consumer behavior and target audiences, as well as how to craft persuasive messaging that resonates with people. You will learn how to create effective campaigns using search engine optimization (SEO), social media, and other tactics that drive sales and brand awareness. 

Technology basics: With the rise of mobile and internet usage across the globe, it is essential for marketers to understand how technology works when coming up with digital marketing plans. An MBA in Digital Marketing will teach you the basics of various communication platforms while also providing you with practical experience working with various software used in the industry such as Adobe Creative Suite or HTML coding languages. 

Comprehensive analytical skills: Analytics are a key part of any successful digital strategy today. Your MBA studies teaching analytics help you become more familiar with data-driven approaches by focusing on topics like multivariate analysis, predictive modeling & A/B testing. Moreover, these concepts help students understand customer behavior more effectively so they are able to make more informed decisions about their strategies. 

Hands-on experience: It is one thing to study theoretical concepts online but another entirely to put them into practice. Having an opportunity to gain hands-on experience from professionals in the industry allows students to really understand digital marketing principles better and acquire new skills they would not be able to do through simply reading books or watching videos online. 

Career advancement opportunities: Having an MBA gives career seekers a competitive edge over their peers when searching for jobs by demonstrating that they have mastery of certain professional elements such as problem-solving, communication, creativity as well as technical know-how skills specifically related to digital marketing which allow them to provide value for employers looking for specialized talents within this sector. 

Why should one opt for an MBA in Digital Marketing?

With organizations needing to have a strong online presence, the employment scope of MBA in digital marketing in Pune is expanding as well. 

Here are some of the advantages why students should opt for an MBA in Digital Marketing:

Improved Career Progression: A professional degree like this helps build up credibility among potential employers while providing a better job opportunity with faster career progression and higher income potential. Professionals with an MBA in Digital Marketing have an edge over their peers when it comes to getting employed and promotion opportunities at their current jobs.  

Access to Industry Knowledge: An MBA in this field provides access to updated technology, industry trends, and best practices, which you can use to stay ahead of the market competition. With intensive classroom learning, real-world training sessions, and practical projects related to digital marketing, you can develop a strong skillset with hands-on experience with various tools such as analytics, search engine optimization (SEO), etc., which help boost your credentials. 

Build Expertise & Networking Opportunities: As part of classroom training, you get an opportunity to mingle with experienced digital professionals who share their experiences and current insights into the digital realm from time to time during your course duration. This builds up your network circle along with constant invitations for one-on-one engagement sessions which enhances your career prospects further. 

Develop Relationships & Foray into Consulting ServicesOnce you complete your studies it opens multiple doorways wherein you get clients as consultants who need advanced marketing strategies or advice on certain campaigns due to a lack of internal teams or believe in outsourcing work including Paid Advertisement strategy or Social media management services etc.

Favorable Work Roles & Dynamic Environment: An MBA degree sets individuals apart from others within the same workplace because of its advanced skill set honed along with experience while working on company projects and assignments provided digitally during studies allows independent evaluation based performance reviews from industry experts unknowingly shaping professional behaviors making the individual as a desired resource by employers.

Where can you learn MBA in digital marketing?

By reading the blog above you might be impressed with the scope of MBA in digital marketing in Pune and if you are willing to pursue MBA in digital marketing and looking for some institute from where to pursue MBA in digital marketing the answer is IIDE.

IIDE offers a 100% placement guarantee for its 11-month post-graduation in Digital Marketing course, which is intended to prepare students for mid-to senior-level roles in the field. Since the field of digital marketing is expanding quickly in India, many graduates are choosing to pursue post-graduation degrees in it.

All accepted students have the opportunity to apply for scholarships from IIDE, with the possibility of winning scholarships worth up to INR 1,00,000 based on merit. Because IIDE always puts the needs of its students first, the entire program is enjoyable and jam-packed with real-world learning opportunities.

Have a look at one of their alumni’s success stories:


Get Assured Placements - PG in Digital Marketing

FAQs or Frequently Asked Questions:

Q. What is the scope of MBA in digital marketing in Pune?

Pursuing an MBA in Digital Marketing in Pune provides ample opportunities along various lines such as domain specialists, social media marketing & management consultants, online advertising consultants, etc. The scope of MBA in digital marketing in Pune is high.

Q. How can you become a digital marketer?

With a variety of affordable offline and online courses, you may simply become a digital marketer. You may now receive a top-notch education to work as a digital marketer from the convenience of your own home.

Q. What are the career opportunities post MBA in Digital Marketing from a University in Pune? 

Career prospects after completion of an MBA in Digital Marketing program from a University located in Pune include roles such as digital marketing manager, search engine optimization (SEO)/search engine marketer (SEM) specialist, web content specialist, e-commerce consultant, digital marketing analyst, etc.

Q. Is taking a quick course or getting an MBA in digital marketing a good idea?

An MBA degree will give students more expertise in the field of digital marketing than a short course will, which will merely give them a rudimentary understanding of it. Getting an MBA will make it easier to get good employment opportunities than doing a quick course.

Q. Is a digital marketing MBA expensive?

When compared to other MBA specialisations, the cost of the Digital Marketing MBA is relatively high. Therefore, obtaining financial stability is necessary prior to programme enrollment. Students who work and make enough money to cover the cost of the course can reduce their financial burden and obtain some job experience.

Q. Do schools offering an MBA in digital marketing provide job placements?

es, several reputed universities offering an MBA program in relation to Digital Marketing provide training support right through placement interviews to those aspiring students who have successfully graduated after clearing all their academic tests.

Q. What is the average tuition fee for pursuing an MBA in Digital Marketing course from the colleges located within Pune?

The fees associated with an MBA in Digital Marketing course vary from college to college ranging anywhere between INR 1 lakhs to 10 lakhs across institutes offering the same course within the city limits of Pune. However, some institutes may charge a nominal amount towards registration charges or other necessary fees mentioned under their rules and regulation guidelines prior to enrollment in the said course program.

Q. How long does the MBA in Digital Marketing course last?

Typically, the MBA in Digital Marketing lasts two years. However, students who choose the 1-year MBA in Digital Marketing programme can finish the course in that amount of time. Additionally, a lot of universities overseas provide one- or two-year MBA programmes in digital marketing.


In conclusion, an MBA in Digital Marketing from a reputable institution in Pune can provide a wealth of knowledge and skills to help individuals succeed in the digital marketing industry. Not only does it offer a comprehensive understanding of digital marketing strategies and tactics, but it also teaches the importance of SEO optimization and how to effectively use a call-to-action (CTA) in order to drive conversions.

Additionally, studying in Pune, which is known for its strong IT and digital marketing presence, can provide students with valuable networking opportunities and real-world experience. Overall, there is huge scope of MBA in digital marketing isin Pune.

Do let us know about your views on the scope of MBA in digital marketing in Pune in the comments section below and visit the IIDE Portal to read more such content.

 If willing to understand this field of digital marketing before pursuing MBA you can also learn the digital marketing field with IIDE’s Online Digital Marketing Course.

To know more about IIDE, connect with us at for a free counseling session.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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