Scope of MBA in Digital Marketing in Laxmi Nagar: Detailed Study

Updated on: Nov 9, 2023
Scope of MBA in Digital Marketing in Laxmi Nagar

There is a wide scope of MBA in Digital Marketing in Laxmi Nagar. MBA in Digital Marketing or Master of Business Administration in Digital Marketing is a two-year postgraduate course that deals with the promotion and branding of products, services, or a brand through digital or electronic mediums.

It is a new-age course that builds on the principles of traditional marketing in order to import and apply them to the digital domain. While graduates in any stream can pursue this course, students holding a master’s degree in other fields can also opt for an MBA in Digital Marketing.

If you are a fresher, graduate, undergraduate, trainee, job seeker and want to upgrade your skills with the most popular marketing field, you should enhance your skills in the digital marketing domain which can lead you towards a successful career with handsome salary packages.

Let us gain more insights about the scope of MBA in digital marketing in Laxmi Nagar.

Digital Marketing Courses in Delhi - masterclass

Scope of MBA in Digital Marketing in Laxmi Nagar post-COVID-19 

Here are some reasons why the scope of MBA in digital marketing in Laxmi Nagar is higher post covid:  

  • Usually, brands majorly focus on reaching out to consumers through traditional or modern marketing techniques, however, due to the COVID-19 pandemic & lockdowns of cities, now brands have switched over to digital platforms to reach out to their consumers. This shall majorly remain the same even after the pandemic as it would have become a norm of the modern world by then.
  • It creates a perfect opportunity for marketers to reach out to them. Brands are spending much more to hire an innovative workforce to run online campaigns to boost their positive brand image.
  • Social media has literally become the backbone of businesses across the world. Businesses that are not using social media aggressively are also trying to grow it extensively.
  • Now with the rise in online buying preferences of consumers, brands have to spend much less than usual to market their products on digital channels. However, this requires an efficient workforce & an innovative campaign plan. Here is where digital marketing professionals prove to be important for brands. Thus growing the scope of MBA in digital marketing in Laxmi Nagar.

Scope of MBA in digital marketing in Laxmi Nagar for students

Here is why there is a huge Scope of MBA in digital marketing in Laxmi Nagar for students

  • One of the digital marketing course benefits is that you will not be restricted to one specific job profile. You can work in a marketing team of any product or service-based company to market their Products or Services online. Even leading companies such as Google, Twitter, and Facebook provide a wide array of job opportunities in the digital marketing field.
  • Learning digital marketing can benefit you in getting a better salary. It is a fascinating advantage of a digital marketing course. Since the scope of digital marketing is increasing rapidly, it will affect the budgets of individuals. The demand and supply for digital professionals are inversely proportional to each other. The need is more, and the supply is meager.
  • Work Timings in digital marketing are always flexible. The complete task is based on the Internet. There are no worries about the working location. You can even work from home, so the location does not matter. The ubiquitous presence of the Internet makes it easy to work from a distant place.
  • When it comes to business strategies, If any strategies are not measurable, then it is pointless to opt for them from a digital marketing perspective. However, With digital marketing, you’ll be able to track your weekly or monthly performance score, measure your activity achievements, and take action on that accordingly.
  • Digital Marketing is an integral part of the marketing world now. It is better to pick this dynamic career option. Those who are creative & desire to experiment with new tools and adapt to the changes should go for the job profile.

Why should one opt for an MBA in Digital Marketing?

With organizations needing to have a strong online presence, the employment scope of MBA in digital marketing in Laxmi Nagar is expanding. Here is why you should opt MBA in digital marketing:

  • MBA in Digital Marketing is a two-year management course, which imparts training and knowledge of using marketing tools on digital platforms to promote a product or service for increasing customer base. It is a post-graduate program offered as a specialization in Masters in Business Administration (MBA)
  • Since digital marketing as a mode of marketing has emerged in a big way in the past few years, the demand for trained professionals is quite high in this field. To meet the demand, many B-schools have started offering MBA in Digital Marketing courses. The job prospects are very good in this field as almost all the companies across sectors need digital marketing professionals to help them in product promotion on various platforms and in increasing the customer base.
  • Students are eligible to take admission to MBA courses after graduation, but it is most suited for working professionals, who have some experience in the industry. 
  • An MBA in Digital Marketing can be completed part-time or online. Aspirants, who want to shape their careers in the Marketing field, can opt for this course and gain detailed knowledge related to the field.

Where can you learn MBA in digital marketing?

By reading the blog above you might be impressed with the scope of MBA in digital marketing in Laxmi Nagar. IIDE is a great option to consider if you want to pursue an MBA in digital marketing and are looking for an institute to do so.

IIDE provides an 11-month post-graduation program in digital marketing that is guaranteed to place students 100% of the time. This aims to equip students for positions in the sector at the mid-to-senior level. In India, post-graduation degrees in digital marketing are becoming increasingly popular among graduates due to the field’s rapid expansion.

Additionally, every approved student is eligible to apply for IIDE scholarships. Because IIDE prioritizes the requirements of its students, the entire program is engaging and full of possibilities for real-world learning.

Have a look at one of their alumni’s success stories:

Digital Marketing Courses in Delhi - masterclass

FAQs or Frequently Asked Questions:

Q. Is an MBA required for digital marketing?

No, MBA is not required for digital marketing. To make a career in digital marketing, one needs to have a great skill set and abilities to make strategies for social media and other digital platforms. However, doing an MBA in Digital Marketing specifically can help individuals to a great extent.

Q. Is Digital Marketing a good career choice?

Yes, if you exhibit the right skills and passion for the world of social media and digital platforms, then this is the right career choice for you!

Q. What is the scope of digital marketing?

Digital marketing is a high-demand course. Professionals with good knowledge in the field can easily get a job at any service-providing platform.

Q. Which field is best in digital marketing?

Content Marketing, Search Engine Optimization, and Social Media Expert are some of the popular fields that can not only give you lucrative salaries but also secure your future.

Q. Who are the top recruiters after MBA in digital marketing?              

Google, Facebook, clickBig, and Pinstorm are some of the top recruiters after you are done with your MBA in digital marketing.

Q. Are there any scholarships available for MBAs in digital marketing?                                                                                                          

Yes, there are scholarships available for students who fulfill certain criteria to be eligible for scholarships. IIDE provides scholarships up to INR 80,000. If a student received a grade of either 7.5 CGPA or 75% on their most recent exam, they would be eligible for a scholarship in our MBA in Digital Marketing – Post Graduation Program. To know more you can contact the counselors. 

Q. Is an MBA in digital marketing worth it?                                                       

Yes, if you do it from the right university then it’s totally worth it. If you want to provide yourself with long-term benefits for your career then it’s time to begin with your digital marketing skills optimisation. The majority of businesses in all industries require help promoting their products on numerous platforms and growing their consumer bases, thus work prospects in this field are excellent.

Q. What is the scope of MBA in digital marketing in Laxmi Nagar?

One can start living a nice life and earning a high wage after receiving a master’s degree in digital marketing. As a result of firms going digital, there are plenty of career prospects. The scope of an MBA in digital marketing in Laxmi Nagar is high.


In conclusion, an MBA in Digital Marketing is a highly sought-after degree that provides a comprehensive education in the latest digital marketing strategies, tools, and techniques. Pursuing digital marketing will undoubtedly open a huge employment opportunity for you in diverse sectors.

Digital Marketing is evolving to become an integral part of the functioning of any business. In today’s time if a company does not have an online presence it becomes very difficult for it to last in the market. Due to the increasing digitalization of business and the importance of online presence, there is a huge scope of MBA in digital marketing in Laxmi Nagar.

Do let us know about your views on the scope of MBA in digital marketing in Laxmi Nagar in the comments section below.

If willing to understand this field of digital marketing before pursuing MBA you can also learn the digital marketing field with IIDE’s Online Digital Marketing Course.

To know more about IIDE, connect with us at for a free counseling session.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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