Detailed Study on the Scope of MBA in Digital Marketing in Jayanagar

Updated on: Nov 8, 2023

In this blog, we will discuss the various career opportunities available for MBA graduates and understand the Scope of MBA in Digital Marketing in Jayanagar and the demand for professionals in this field.

Scope of MBA in digital marketing in Jayanagar is very broad and wide. There are some very amazing options available. LinkedIn ranks Digital Marketing as one of the top ten trending jobs in India, with an annual salary of INR 14,69,000 on average. One of the most popular Digital Marketing Courses in India is an MBA in Digital Marketing

Having an online presence is critical for brands because it allows them to keep customers up to date on product offerings, generate awareness and engagement before and after sales, invite new buyers, shorten the buyers’ cycle, and convert leads into buyers.

Jayanagar being one of the important neighborhoods of Bangalore holds immense opportunities after MBA in digital marketing.

Digital Marketing Courses in Delhi - masterclass

Scope of MBA in Digital Marketing in Jayanagar post-COVID-19 

Here is why the scope of digital marketing in Jayanagar is higher post covid:  

During the COVID-19 epidemic, brands have shifted from offline to internet marketing. In order to determine the full potential of digital marketing, they started interacting with audiences online.

Digital marketing now covers more ground. Customers will be reached by marketers via a variety of channels, including social media, websites, paid advertisements, and influencers.

Brands primarily depended on conventional kinds of advertising prior to the epidemic. According to a 2019 eMarketer report, online ad spending overtook offline expenditure for the first time, while traditional advertising continued to hold a sizable share of the spending pie. The epidemic altered this narrative. Budgets for digital marketing increased dramatically while those for Prior to 2020, time appeared to fly by quickly.

Brands understood that the epidemic was an opportunity to go forward rather than backward. In order to determine the full potential of digital marketing, they started interacting with audiences online. Thus the scope of MBA in digital marketing in Jayanagar also increased.

The Covid-19 dilemma has had an impact on the work schedule. After that, businesses have a strong link with their customers, which generates a plethora of job prospects for individuals who are unwilling to travel for work. Employees were able to operate from their remote places due to the pandemic.

The need for digital marketing has risen for everyone since Covid-19 since so many individuals have linked with social platforms and so many people have had the ability to launch their new small companies to locate their prospective consumers.

The consumer marketplace and style of life have also altered. This core marketplace has shifted, and marketers are increasingly relying on digital channels to stay competitive and get exposure in their businesses. This modification broadens the scope of MBA in digital marketing in Jayanagar.

Scope of MBA in digital marketing in Jayanagar for students

For students who desire to start a career in digital marketing, there are several opportunities. The scope of MBA in digital marketing in Jayanagar is growing daily. Below is a list of some potential options for students of digital marketing.

Content Marketing

The production and promotion of useful material for the audience is referred to as content marketing. It aids in building audience trust and recruiting new visitors.

Content marketing is responsible for all of the material you see on the internet, whether it’s a blog piece or a YouTube video. Brands may assist their prospects by solving their real-world problems with high-quality content. As a digital marketer, you will be responsible for planning, creating, and promoting content for various businesses.


You can begin delivering freelance services as a student who has earned your MBA in digital marketing. You just need to reassure them of your skills and develop trust with your clients. After that, you may utilize your knowledge to help your client’s business grow. You may advertise your freelance services on social media sites like Instagram, Facebook, LinkedIn, Twitter, and YouTube. 


In the current digital age, everyone utilizes YouTube for many purposes, expanding the scope of an MBA in digital marketing in Jayanagar. Whether it is for research, for information, for learning something new, for enjoyment, or for inspiration. You may create videos for any reason. You should just consider your audience’s interests and create content around them.

Own business

If you have resources, relationships, and teams with digital marketing experience. You may create your own full-time digital marketing agency for clients who want to expand their business and have a digital presence. You may spread the word about your client’s products. You and your teams may create marketing plans for clients and implement them using digital marketing.


It is true that there are several opportunities in digital marketing. Students who just wish to advance their careers in digital marketing may easily participate in this by utilizing their unique abilities. They only need to examine the results of each campaign and this is a critical component of digital marketing. Studying data is necessary to perform better and reach out to possible consumers in the future.

Why should one opt for an MBA in Digital Marketing?

With organizations needing to have a strong online presence, the employment scope of MBA in digital marketing in Jayanagar is expanding. 

Following are the reasons why one should consider an MBA in digital marketing:

Great Growth Prospects

Skills in digital marketing will be in high demand for the foreseeable future. Why? This is because the digital economy is growing ten times more quickly than the physical economy. Digital marketing skills will continue to be in great demand for a number of reasons. Companies are aware of the benefits of the internet and digital platforms. They may expand their customer base, grow their business, and increase their revenue thanks to digital marketing.

Increasing Number of Internet Users

Everyone has a social media account on every site. Through social media, digital firms can quickly reach this massive audience. E-commerce marketers may readily approach them to demonstrate their items. In other words, every business may use social media to reach out to its potential customers.

Establish Your Own Business 

Digital marketers are knowledgeable about a wide range of internet resources and platforms. They might build websites, create products, and market and sell those products. If you completely learn digital marketing abilities, you can establish your own internet business. You might also become a digital marketing consultant and establish your own freelance business.

Higher engagement rate

The more relevant content the higher chance of getting more engagement. As much as an online marketer gets a higher engagement rate then the marketer can connect higher to their audience. And as much as marketers get a higher audience then their business can grow fast. As the generation goes faster on digital platforms in the coming time there is more Scope of MBA in digital marketing in Jayanagar.

High Demand for Digital Marketers

According to Marketing Hiring Trends, 69% of businesses planned to recruit additional marketers. The survey also discovered a significant disparity between the supply and demand for digital marketing specialists. The demand was around 59%, while the supply was just 19%. That indicates that businesses are desperate to recruit digital marketers. As the generation grows quicker on digital platforms the next time there is more Scope of MBA in digital marketing in Jayanagar.

Where can you learn MBA in digital marketing?

By reading the blog above you might be impressed with the scope of MBA in digital marketing in Jayanagar. IIDE is a great option to consider if you want to pursue an MBA in digital marketing and are looking for an institute to do so.

IIDE provides an 11-month post-graduation program in digital marketing that is guaranteed to place students 100% of the time. Students will be prepared for mid-to senior-level roles in the industry through this. Because the profession is growing so quickly, graduates in India are choosing to pursue post-graduation degrees in digital marketing more and more.

Furthermore, IIDE scholarships are open to all accepted students. The programme as a whole is interesting and full of opportunities for real-world learning since IIDE puts the needs of its students first.

Have a look at one of their alumni’s success stories:

Digital Marketing Courses in Delhi - masterclass

FAQs or Frequently Asked Questions:

Q. What is the best position in digital marketing?

Digital marketing manager is the highest-paying role in digital marketing. Among the responsibilities of a digital marketing manager are developing multi-channel marketing strategies and choosing marketing campaigns for different brands based on their products or services.

Q. What is the scope of MBA in digital marketing in Jayanagar?

One can start living a nice life and earning a high wage after receiving a master’s degree in digital marketing. As a result of firms going digital, there are plenty of career prospects. The scope of MBA in digital marketing in Jayanagar is high.

Q. Does an MBA in digital marketing have a scope?

The scope of pursuing an MBA in digital marketing is immense. It has not restricted its scope to only E-commerce and Data Analysis but also several opportunities in Content making, Social Media Optimization, Search engine Optimization, Web Development, Social Media Marketing, and Search engine Marketing. You can do MBA digital marketing jobs in any one of these fields.

Q. Is digital marketing a good career in Jayanagar?

Digital marketing is a great career choice. We live in a digital world and everywhere are promising careers in digital marketing, even in Jayanagar. There is a vast Scope of MBA in digital marketing in Jayanagar. In India, there are 661 million internet users which is a huge number of users An online marketer or digital marketer can boost their career and make a fair income.

Q. In which type of Industry, MBA Digital Marketing graduates are in huge demand?

These days digital marketing discipline is blooming and now the candidates have more lucrative opportunities for jobs in every sector like Law and order, automation industries, healthcare centers, food, and entertainment sectors.

Q. Is there any particular course for digital marketing to pursue a doctorate?

There’s nothing a Ph.D. or M.Phil in Digital Marketing, but an aspirant can go for a Ph.D. in marketing course as this course involves digital marketing as a subhead. If you want to boost your career and want to choose a great career in the digital marketing field then you should learn digital marketing. 

Q. How can digital marketing help a business grow?

Digital marketing can help a business grow by increasing brand awareness, driving website traffic, and generating leads and sales. It can also help businesses target specific demographics and track the effectiveness of their marketing effort.

Q. Where can I learn Digital Marketing from?  

You can enroll in a digital marketing course. Some top-rated digital marketing courses are IIDE( Indian Institute of Digital Education), Google Digital Marketing Courses, Reliablesoft Academy, and Hubspot Online Marketing courses.  


These were the key points to Scope of MBA in Digital Marketing in Jayanagar as it is one of the cities that is on the rise in this field, Jayanagar, is an excellent place to begin your professional digital marketing career with an excellent monthly salary. Candidates after completing an MBA in Digital Marketing will have a lot of possibilities. 

If you want to know and learn about Digital Marketing make sure to check out IIDE’s Online Digital Marketing Course as they have experienced industry experts who help students get a broader vision of corporate life, Also they keep masterclasses on related topics so do make sure to check out that too.

We hope this blog has helped you gain good insights into the scope of MBA in digital marketing in Jayanagar. Do let us know about your views in the comments section below and visit the IIDE Portal to read more such content.

To know more about IIDE, connect with us at for a free counseling session.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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