Top 11 Free Digital Marketing Courses in Salem

Updated on: Jan 5, 2024

Looking for the perfect free digital marketing courses in Salem? We’ve got you covered! We have enlisted all the necessary information you need to choose the best course that suits your needs. 

Before we start, let’s learn about digital marketing.

Digital marketing is the practice of leveraging online platforms to promote and advertise products or services. It encompasses various strategies like SEO, social media marketing, and content creation to drive brand awareness and sales, increase revenue, and engage with the target audience. Digital marketing enables businesses to work from any location, achieve cost-effective marketing, and adapt to changing trends for long-term success.

By acquiring digital marketing skills, you open yourself up to numerous job opportunities in various industries. The demand for skilled digital marketers is consistently on the rise, and this field provides the potential to earn a good living. Whether you’re interested in working for a company, freelancing, or starting your own digital marketing agency, the possibilities are endless.

Now that we’ve laid the foundation, let’s dive into the details of the free digital marketing courses in Salem. Whether you’re a beginner or an experienced marketer looking to upgrade your skills, these courses will equip you with the knowledge and expertise to excel in the digital marketing realm. So, take a step forward and explore free digital marketing courses in Salem! Truly,

  ‘’Digital Is The New Norm’’

 

Benefits of Digital Marketing Courses

  • Easy to Communicate with Customers – Engaging with your customers on a regular basis is crucial to building their trust in both your brand and your company. Digital marketing aids businesses in understanding their clients’ touch points, maintaining continuous communication with them, and much more. Additionally, it makes it easier to promote transparency, which is very helpful in developing a relationship of trust with your clients.
  • Customer Reach Anywhere- Customer journey mapping may not have originated from digital marketing, but it became more concrete and measurable as a result. Now, you can map out your interactions, choose your brand touchpoints, select your customer persona, comprehend the objectives of your consumers, and rapidly update your customer journey map as needed.
  • Cost-Effective and Measurable Results- You can measure and assess the effectiveness of your campaign with a variety of tools that are available to you with digital marketing. Additionally, you may make changes to your marketing plan as you go along rather than abandoning it and beginning over or discovering after the fact that your plan was ineffective. You can save thousands of dollars with this method, which will increase your return on investment over time.
  • Generate More Revenue- Revenue generation is the ultimate objective of any marketer. Through a variety of strategies, including campaign management, social media marketing, content marketing, SEO, and more, digital marketing makes that simple to accomplish. Additionally, because the cost is lower, the total profit is increased.
Get Assured Placements - PG in Digital Marketing

List Of Top 11 Free Digital Marketing Courses In Salem

 

1. Digital Marketing Basics by IIDE 

free_Digital_marketing_course_-_digital_marketing_basics[1]

IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe.

The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing.

Format:

The free digital marketing courses in Salem by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere.

Topics Covered:

The 45-minute free masterclass covers the following topics-

  • Introduction to Digital Marketing
  • SEO Overview
  • Social Media Marketing Organic
  • Facebook and Instagram Ads
  • Ad Budgeting
  • Email and SMS Marketing

After you complete the masterclass, you will receive a certification of completion.

Why enrol in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.

Register Now

 

 

2. Digital Marketing Career Opportunities by IIDE

free_Digital_marketing_course_-_digital_marketing_careerb_opportunities[1]

From a series of digital marketing masterclasses by IIDE, this free digital marketing course is dedicated towards career opportunities in the digital marketing field. IIDE, recognised as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe.

This free masterclass on digital marketing career opportunities is hosted by Uday Mane, a renowned trainer in the education sector. He has 12+ years of experience in the digital marketing industry and has worked with brands like HDFC Bank, Just Dial, and Taj Group amongst many others.

Format:

The free digital marketing courses in Salem by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere.

 Topics Covered:

The 15-minute free masterclass covers the following topics-

  •  Reasons why digital marketing is a booming career in 2023
  •  Science of being left & right brained behind choosing a job
  •  Structure and working of an agency
  •  How to shortlist the right role for yourself?

At the end of this free digital marketing course, you can take a fun quiz to understand whether you are left-brained or right-brained and also get a list of the most suitable job roles according to your skills.

Why enrol in this course?

This free masterclass will introduce you to the corporate structure of a digital marketing department so that you can decide whether it is a good career choice for you. It will also help you identify your strengths.

Register Now

 

 

3. How to Make Money Online with Blogging by IIDE 

Digital_marketing_course_-_how_to_make_money_online[1]

This free digital marketing course online is offered by IIDE to discuss in detail the various ways to make money online.  IIDE, recognised as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe.

This free digital marketing course on How to Make Money Online is hosted by Huzaifa Dhupai who has been a blogger for the past 5 years and has earned more than $75,000. He is also a data analyst and founder of two tech startups – Webverge & Droidrax.

Format:

The free digital marketing courses in Salem by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere.

Topics Covered:

The 45-minute masterclass covers the following topics-

  • Various Ways to Make Money Online – Overview
  • Introduction to Blogging, AdSense & Affiliate Marketing
  • Domain, Hosting & SEO Overview
  • How to Become a Blogger – Basics
  • AdSense – Make Money From Your Content
  • Become an Affiliate Marketer – Basics
  • Bonus: Ways to Boost the Promotion of Your Content

After you complete the masterclass, you will receive a certification of completion.

Why enrol in this course?

This free digital marketing course will explain how you can earn money online from the comfort of your home with the help of blogging. It also introduces you to topics like blogging, AdSense, and affiliate marketing to earn extra revenue.

Register Now

 

 

4. Instagram Marketing Masterclass by IIDE 

Digital marketing course - instagram masterclass

Another popular free digital marketing course from IIDE is the Instagram Marketing Masterclass. IIDE, recognised as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe.

The host is Aditya Shastri, a content & Instagram Marketing coach with 9+ years of experience. He has trained more than 1000 students in content marketing and helped them build successful strategies on Instagram.

Format:

The free digital marketing courses in Salem by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere.

Topics Covered:

The 30-minute masterclass covers the following topics-

  • Importance of Instagram & Types of Accounts
  • Algorithm Know-how & Identifying Target Audience
  • Top Content Formats & Their Features
  • Finding a Niche & Using Powerful Strategies for Engagement
  • Creating Content Preferred by Instagram
  • Growth Hacks like Adding Location Tags and Hashtags
  • Bonus: Instagram Analytics + Best Tools & Softwares

After you complete the masterclass, you will receive a certification of completion.

Why enrol in this course?

This free digital marketing course will introduce you to the basics of Instagram Marketing and also help you understand the dashboard to create effective Instagram strategies for the same.

Register Now

 

 

5. LinkedIn Essentials by IIDE 

Digital_marketing_course_-_linkedin_masterclass[1]

Free LinkedIn Essentials Masterclass by IIDE is another popular masterclass they offer. IDE, recognised as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe.

The host is Chintan Mehta, a personal branding coach with a specialization in LinkedIn.  He has trained more than 5000 students internationally, is a strategic marketing specialist and is also the founder of Blogue.in. He has worked with American Express, Walgreens, Wells Fargo, Barclays and Cognizant.

Format:

The free digital marketing courses in Salem by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere.

Topics Covered:

The 30-minute masterclass covers the following topics-

  • Importance of LinkedIn to Find Your Dream Job
  • How to Build Your Personal Brand & Network
  • Creating an All-Star Profile & Understanding LinkedIn’s Algorithm
  • How To Create Amazing Content Strategies
  • Establishing Your Niche & Increasing Engagement
  • Bonus: Things to Avoid on LinkedIn

After you complete the masterclass, you will receive a certification of completion.

Why enroll in this course?

This free digital marketing course will help you build a brand on Linkedin and also help you understand various ways to create engaging content for your niche audience.

Register Now

 

6. Google Digital Garage

free digital marketing courses in salem- google digital garage logo

Google has been offering free digital marketing courses in Salem through its online learning platform called Google Digital Garage. The initiative was launched in 2015 and aims to provide free training and resources to individuals and businesses seeking to improve their digital marketing skills. 

Google Digital Garage offers a flexible learning environment where participants can access the courses at their convenience. Each course consists of video lessons, interactive quizzes, and practical exercises to reinforce learning. It serves as a valuable resource for individuals looking to enhance their digital marketing skills, entrepreneurs seeking to grow their businesses online, and professionals aiming to stay up-to-date with the latest industry trends. Google Digital Garage empowers learners with the knowledge and practical skills necessary to succeed in the dynamic field of digital marketing.

Format:

It offers a free digital marketing courses in Salem online for all skill levels, from beginners to professionals. Participants have full-time access to the course, which can be completed at their own pace. With a comprehensive curriculum, the course requires approximately 40 hours to complete and provides participants with certifications upon finishing.

Topics Covered:

Fundamentals of Digital Marketing

Search Engine Optimization (SEO)

Pay-per-click (PPC) Advertising

Social Media Marketing

 Mobile Marketing

 Web Analytics

Why enroll in this course?

If you’re curious about the inner workings of the digital world, enroll in this course today. It’s an excellent opportunity to enhance your skills and broaden your knowledge. Whether you’re a learner looking to brush up on your expertise or a business professional seeking to take your brand to the next level, this course offers valuable insights. 

Discover diverse strategies for promoting your brand or service and unlock unlimited potential in the dynamic realm of digital marketing.

7. HubSpot

free digital marketing courses in salem- hubspot logo

Hubspot is a well-known company that specializes in marketing and sales software. They offer tools and solutions to help businesses attract and engage customers. With their expertise in inbound marketing, HubSpot assists companies in growing their customer base. Their software and services are designed to make digital marketing easier and more effective for businesses of all sizes. It offers free digital marketing courses in Salem.

It also offers educational resources through its HubSpot Academy. HubSpot Academy provides a wide range of free online courses and certifications in digital marketing, sales, customer service, and more. HubSpot Academy also provides additional resources, such as templates, guides, and webinars, to support continuous learning and application of digital marketing strategies.

Format:

The duration of HubSpot courses varies depending on the specific course and its content. It is free and designed for learners of all skill levels, from beginners to experienced professionals.  Their comprehensive courses provide practical knowledge and skills. Upon completion of a course, participants can earn a globally recognized certification, which can be a valuable addition to their resume and professional profile.

Topics Covered:

Digital Marketing Fundamentals.

Content Marketing.

SEO Strategy.

Website Performance.

Video marketing strategy.

Social Media Strategy.

Paid Advertising.

Email Marketing.

Why enroll in this course?

HubSpot Academy courses are regularly updated to reflect the latest trends, best practices, and changes in the digital marketing landscape.HubSpot Academy provides entrepreneurs with the necessary skills and knowledge to promote their businesses effectively in the digital realm.  It also helps an expert develop and implement effective marketing strategies, driving brand awareness, customer acquisition, and business growth.

Hence, with the help of HubSpot Academy, individuals can enhance their skills, advance their careers, and achieve success in the digital age.

8. Skillshare

free digital marketing courses in salem- skillshare logo

Skillshare is an online learning community-based in the United States for people who want to learn from educational videos. It offers a wide range of courses, including digital marketing. They provide both free and premium courses taught by industry experts.  To access Skillshare’s free digital marketing courses in Salem, you can create a free account on their website. Once you have an account, you can explore the available courses and start learning.

Skillshare courses mainly consist of video lessons where instructors share their expertise and guide you through the material. These videos are complemented with assignments, projects, and extra resources. Many courses also include hands-on projects to help you apply what you’ve learned in real-world situations and gain practical skills. Skillshare promotes community engagement, allowing you to join discussions, share your projects, and receive feedback from instructors and other learners.

Format:

It is a free course that can be taken by beginners as well as experts.  The duration of Skillshare’s free courses varies depending on the specific course. Some courses consist of a single lesson, while others may be multiple lessons spanning several hours of content.  Unfortunately, learners don’t get certification for taking up courses, as the objective of the platform is to promote knowledge sharing.

Topics covered:

Introduction to Digital Marketing

Search Engine Optimization (SEO)

Social Media Marketing

Content Marketing

Email Marketing

Pay-Per-Click (PPC)

Analytics and Reporting

It is a free course that can be taken by beginners as well as experts.  The duration of Skillshare’s free courses varies depending on the specific course. Some courses consist of a single lesson, while others may be multiple lessons spanning several hours of content.  Unfortunately, learners don’t get certification for taking up courses, as the objective of the platform is to promote knowledge sharing.

Why enroll in this course?

If you are willing to find the right courses, watch the video lectures, complete the projects, and ask for feedback, then yes, Skillshare will work for you. The good news is that you can try all this for yourself and make your own decision with a one-month free trial.

9. SEMrush Academy

free digital marketing courses in salem- semrush logo

SEMrush Academy is an educational platform that provides free digital marketing courses in Salem (training and certification courses). It is offered by SEMrush, a leading marketing software provider known for its suite of SEO, PPC, and content marketing tools. SEMrush Academy aims to empower marketers and professionals by offering in-depth courses on various aspects of digital marketing.

SEMrush Academy’s free digital marketing courses in Salem offer practical learning, enabling learners to apply concepts and techniques to real marketing scenarios. These courses provide valuable digital marketing skills, enhance professional profiles, and help learners stay competitive in the industry. They will learn how to optimize campaigns, conduct effective keyword research, leverage social media platforms, analyze data, and more. 

Format:

There are free online courses available. At SEMrush Academy, the duration of free courses can vary depending on the specific course. Upon completing the courses and passing the respective exams, you can earn certifications from SEMrush Academy. These certificates can be a valuable addition to your resume 

Topics covered:

Search engine optimization (SEO)

Pay-per-click (PPC) advertising

Content marketing

Social media marketing

Competitive analysis

Why enroll in this course?

SEMrush Academy is a valuable resource for marketers, business owners, students, and anyone interested in expanding their digital marketing knowledge.

10. Digital Scholar

free digital marketing courses in salem- digital scholar logo

Digital Scholar is a digital marketing training institute based in Chennai that offers online and offline digital marketing courses, and free digital marketing courses in Salem for marketers looking to elevate their digital skills and become industry experts. So far, digital scholars have helped more than 1,00,000 students grow and become successful in this field. 

Fundamentals Of Digital Marketing – A Certification Course Digital Scholar is a recent free course they have launched. One can get certified by Google and Facebook partner agencies, which can help increase job prospects. It also enhances credibility, through which one can stand out among peers.

Format:

It is a free online course with a duration of 25+ hours and 40+ lessons. At the end of the course, you will get a completion certificate for the free digital marketing course. It can be easily accessed by students, graduates, or professionals looking forward to growing in this field. 

Topics covered:

About Digital Marketing

Search Engine Optimization (SEO)

Understanding Facebook Advertisements

Affiliate Marketing

Email Marketing

Instagram Marketing

Why enroll in this course?

If you are new to digital marketing and want to get a good idea of what digital marketing is and how its different components work together, then this is a good course to follow as well as boost your career. 

11. Alison

free digital marketing courses in salem- alison logo

Alison is an online learning platform that was founded in 2007 by Mike Feerick. It stands for “Advance Learning Interactive Systems Online” and is based in Ireland. The platform was created with the aim of providing free and accessible education to individuals worldwide. It offer free digital digital marketing courses in Salem.

Alison has a series of free online courses in every aspect of online marketing, from Google Ads all the way to harnessing social media and monetizing YouTube. To access these courses, all you need to do is register your Alison account, choose the course you want to take and enroll. 

Format:

Such courses provide a structured learning environment that can help you stay motivated and focused on your learning goals. They often have clear objectives, milestones, and assessments that allow you to track your progress and ensure a comprehensive understanding of the subject matter. 

Topics covered:

Social Media Marketing

YouTube Marketing

Market Research

Branding

Advertising

Course Fee and Duration

 The courses are free of charge. When one selects a course on Alison, you will often find an estimated time commitment mentioned on the course page. This estimate gives you an idea of the expected duration to complete the course. However, it’s important to note that the actual time taken may vary based on individual learning pace and engagement with the course material. Upon completion of Alison’s digital marketing courses, learners may receive a certificate, which has a valuable impact on one’s resume.

Which Digital Marketing Course to Do for In-Depth Learning?

You must be really interested in pursuing a career in digital marketing if you have followed me this far through the site. If so, I highly recommend that you look into the certification programs that IIDE offers in order to start your career in digital marketing.

1. Post Graduation in Digital Marketing

You will ultimately find this program to be the most beneficial if you are determined to pursue a career in digital marketing and want to arm yourself with the necessary abilities that employers want.

In addition to offering a 100% employment guarantee, Post Graduation in Digital Marketing is a course created to prepare students for mid-to senior-level roles in the field. Graduates are increasingly choosing to pursue post-graduation degrees in digital marketing since the field is expanding quickly in India.

What you will learn:

  • Inbound Marketing
  • Outbound Marketing
  • Media Management & Automation
  • Managerial Skills & Soft Skills
  • Compulsory Internship & Thesis
  • Specialization
  • Capstone Project

 

2. Online Digital Marketing Courses

IIDE provides 100% placement support and an industry-relevant curriculum for its two online courses in digital marketing.

The four-month Advanced Certification in Digital Marketing (ACDM) program. This course is most appropriate for you if you are a college student, a recent graduate, a small business owner, or an influencer. An all-encompassing overview of digital marketing is provided by this course.

We recommend that you enroll in our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program if you are a working professional, agency owner, or freelancer. In addition to offering a comprehensive approach to digital marketing, this course emphasizes the growth of leadership and agency abilities.

3. Short Term Certification Course in Digital Marketing

In Short-Term Certificate Program, You will have the choice to continue with a course in digital marketing that piques your interest more. It is particularly appropriate for those who lack the time to devote to an 11- or 4-month course.

You will be able to study subjects that interest you at your own pace, from any location at any time. You can pick up knowledge on a variety of topics, including social media marketing, Google Ads, Facebook and Instagram ads, content and marketing strategy, and much more.

 

Get Assured Placements - PG in Digital Marketing

FAQ’s

Q1) Can one study digital marketing for free?

You can complete a free digital marketing certificate course and learn all the fundamentals and key skills. Subsequently, you can enhance these skills to increase your chances of well-paying job opportunities.

Q2) What is the price for a digital marketing course?

The digital marketing course fees for a basic course range from ₹15,000 to ₹20,000. The advanced courses have a higher fee range because they are longer and provide more skills and tools than the basic courses. The digital marketing course fees for these courses range from ₹30,000 to ₹80,000.

Q3) What is a certificate in digital marketing?

Obtaining a digital marketing certification is one way to show employers that you’re familiar with industry tools and techniques, even if you’re relatively new to marketing. Other benefits of earning a digital marketing certification include: Learning new skills. Appearing more credible to recruiters and hiring managers.

Q4) What is the main benefit of digital marketing?

One of the most important advantages of digital marketing is increased engagement. Digital marketing is designed to be highly engaging by default. Users can share a blog post, like a photo, save a video, or engage with your website via a paid ad click. The best part is that all of these actions can be measured.

Q5) What are the main topics of digital marketing?

Digital marketing can be broadly broken into eight main categories, including Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics, and Affiliate marketing.

Q6) Is Digital Marketing a good career option for you?

Yes, for sure In today’s Digital Era  Digital Marketing is one of the  best career options for you. There are plenty of job opportunities available in this industry. So,  there is no doubt this will be the best career for your future.

Conclusion

Unlock the power of free digital marketing courses in Salem! Whether you’re a student, business owner, or aspiring marketer, there are incredible opportunities to enhance your skills and drive success. Platforms like IIDE, Google Digital Garage, HubSpot, Skillshare, SEMrush Academy, Digital Scholar, and Alison offer an array of comprehensive, no-cost courses. From SEO to social media marketing, content creation to analytics, these courses cover it all. Don’t miss out on this chance to thrive in Salem’s dynamic digital arena.  Enroll today and unlock your digital marketing potential, completely free of charge.

I hope this blog is useful to you and helps you have a clear perspective about several institutes offering free digital marketing courses in Salem. Make the right choice and start your digital marketing journey now!

Thank you.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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