Top 10 Digital Marketing Skills in Kathmandu

What are Top 10 Digital Marketing Skills in Kathmandu?

Here is a list of the skills, if pursued can help you find your income potential in Kathmandu:

Now, that you know what digital marketing is, let us have a look at the skills that you need to cultivate to become a successful digital marketer. To cultivate these skills, you must be dedicated and zealous and once you’re done, you’re ready to enter the digital marketing world.

1. Content Creation – Soul of Digital Marketing

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Content creation is the soul of digital marketing. The whole process revolves around generating high-quality content consistently. But creating just high-quality content isn’t enough. The content should be such that users find it engaging and interact with the same. 

Not only that, but it must be SEO-friendly and evergreen content. This is because, most importantly, it must rank in the search engine. If it doesn’t then that won’t be making sense doing it. On the other hand, it must be never-ageing, so that it delivers value to the users even when they see or read it years later.

2. Data Analysis – Essence of Digital Marketing

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Data Analysis is the brain and thus, the essence of digital marketing. Keeping an eye on the data and understanding it can help you in your business. This data can be made available from various analytics software like Google Analytics. 

But it doesn’t end here. Gathering the data, and understanding the situation and the customer behaviour with a well-planned strategy can be game-changing. Extracting value from the pile of data and using it as an asset for your business will surely make your campaign successful.

3. Handling SEO and SEM

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With the Google algorithm changing now and then, you need to learn and understand how to work on SEO and SEM. Unless the content is SEO optimized, it won’t rank in the SERP. With that, you have to search for relevant and long-tail keywords with less competition to rank easily.

This doesn’t mean that you need to ace or gain expertise in this skill, just a basic understanding of how it works is enough. It is the key to digital marketing and if you rank at the top of search engines, you’ll gain visibility and attract customers.

4. Mastering Social Media

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Social Media when used effectively and efficiently can bring you a lot of leads, and conversions combined with sales. When hearing about social media, one usually thinks about just posting the content, but there’s more to it.

You must post content that is relevant and engaging consistently. This builds a good image in the eyes of the customers. That’s when content strategy comes into the picture. Also, the content differs from social media platforms so what may work on one platform, may not work on another. So, you must spend a great amount of time planning the content.

5. Essentials of Designing

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With posting content on social media, designing the content is handy. As pictures and visual content work better than text, you must have a basic understanding of designing. Though if you have a company or agency to work in, you must have a team for it but knowing it yourself will surely help you.

For this, you may start with Photoshop or Canva and then move to InDesign or Illustrator. This won’t only help you in the social media posts but also with the blogs. But if you like to work on the technical side, you may learn UX designing. This involves working on the website and especially on the landing page to improve user experience.

6. Basis of Coding

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Not going into the technicality, but as a digital marketer, you must have basic knowledge of coding. Learning to code is not mandatory but as web designing forms a part of digital marketing, if you have an idea of coding then it surely won’t go in vain.

As WordPress has a technical side of coding, having a basic understanding of HTML or CSS would be enough. With that, it will help you outshine your competitors and work effectively if you post content in search engines.

7. Understanding CRM

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In marketing, nothing can be more important than understanding the customer and offering value in the form of content. When you connect with your customers on a personal level, they feel the warmth, and as a result, credibility is built.

A good CRM strategy will help to monitor the changing demand and preferences of the customers and understand it better. It may include sending personalized emails to them or even interacting on social media platforms.

8. Becoming Strategic Planner

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To be a successful digital marketer, you must be a strategic planner. But before that, you must think of yourself as your audience. This helps better to understand what problems customers may face and what their doubts and expectations are. 

User experience plays a great role in any type of marketing. If you can understand their needs, catering to such needs will be easier. Because, if the customer stays, the business remains. 

9. Expect the Unexpected

In the real world, change is inevitable so does in business. What may work, for now, may not work two days later. With that customers’ behaviour keeps on changing with time. No one knows which hashtag will trend tomorrow or what reels will be.

So you must expect the unexpected and be ready to know the unknown. Development of new technology, automation, or Google algorithm may change anytime. Therefore, you must adapt to the changes and develop the skill to think practically in times of contingencies.

10. Curiosity Combined With Creativity

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To stand out in this cut-throat competition, you must be creative, curious, and innovative. Thinking out of the box will help you grab more customers with sales. Every day, you may have to face numerous challenges, and being innovative will help you do that.

Not only that but being not a part of the herd may lead you to set up a new trend. And even if not, being creative will help you, grab more attention and eventually more customers. You just need to build a USP for good results.

Interesting in mastering these skills? You can equip yourself with these latest skills by enrolling in IIDE’s best digital marketing course in Nepal.

If you don’t believe then check out what our student Soni Rai has to share:

Come and visit our Nepal campus to experience the IIDE vibe and learn more about the course you are interested in.

Types of Digital Marketing Tools

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1. SEO and SEM Tools

Search Engine Optimization and Search Engine Marketing play a very important role in your business. It helps to connect to your audience and understand their ever-changing behaviours. Tools like Google Analytics and Google Ads provide you with many metrics like knowing about the traffic, how much time a user spends on your website, what products they have added to the cart, and much more.

Moz, Ahrefs, and SEMrush help you to make the content SEO optimized. With what keywords you should use to answer the search query of the customer to the volume of traffic a particular set of keywords brings, it’ll provide you with the complete details.

2. Email Marketing Tools

Email marketing can yield good results no matter how big or small your business is. Sending regular and personalized emails, newsletters, discounts, and coupons helps you to retain a customer and persuade them to make a purchase. Doing, this all by yourself can be very time-consuming.

This is when email marketing tools come into the picture. HubSpot, Send Grid, Lemlist, and MooSend, are some of the tools that can help you with this  A/B testing, custom emails, offer campaigns, and automating email at autopilot mode can make your work at ease.

3. Social Media Marketing Tool

Social Media can be an effective place to gain customers. It’s the place where customers spend most of their time. Connecting with customers and engaging with them can help you in long run. Social media platforms like Facebook, Instagram, LinkedIn, and  Snapchat are some of the platforms which are mainly used for targeting.

But managing and posting content for all the social media platforms at the same time to remain consistent cannot be less than a herculean task. Sprout Social, Loomly, Audiense, Hootsuite, and Buffer will help you manage all your social media content from one platform.

4. Conversion Optimization Tool

Getting conversion is the actual objective of any business. What if you keep making good and relevant content but do not get any conversion? It would be demotivating. Changing even the minute details like the colour of call-to-action like sign up now can make a very big difference.

Tools like Unbounce, Optimizely, and Hotjar will help you to make changes that will generate good conversions. These tools will help you make your landing page more compelling so that user take the action you desires.

5. Graphic Designing Tool

Designing content to post on social media platforms with posting them go hand in hand. Infographics, and memes, carousels are some of the visual types that will make your content stand out. This is important because visuals are preferred over texts.

Creepy, Visme, and Venngage are some of the tools that can help you in the graph designing process. If you are a beginner you may also start with Canva. These tools will make your work easier and quicker.