10 Essential Digital Marketing Skills In Abu Dhabi That Can Make You A Proficient Digital Marketer

Updated on: Sep 18, 2022
Digital Marketing Skills in Abu Dhabi - Featured Image

Do you want to learn what are the top 10 digital marketing skills in Abu Dhabi? Do you want to learn what are the soft skills you need to possess in order to become a proficient digital marketer? If so then this blog can be a perfect headstart for you.

But before diving into the list of digital marketing skills in Abu Dhabi let’s get an overview of the digital marketing industry.

Nowadays digital marketing plays a very essential part in pretty much every industry. It can help you focus on your target audience and it has a global reach. Unlike traditional marketing, it can help you bring in high revenue with very little investment. It can help businesses in understanding the behavior of their consumers. It is conversion-led and can be easily tracked as well as monitored. 

With the day-to-day increasing scope of digital marketing in Abu Dhabi, the demand and importance of digital marketing professionals are increasing as well. Let’s have a sneak peek at the job opportunities that are available for digital marketing professionals in UAE.

Digital Marketing Skills in Abu Dhabi - Job Statistics - Copy

Source: Indeed.com

As you can see there are numerous job opportunities for digital marketing professionals in the UAE and this makes it one of the most lucrative career options which you can opt for. So if you want to make a career in the field of digital marketing, we suggest you choose the right digital marketing course and start learning it as soon as possible so that you can become an expert in this highly lucrative field.

One of the best places to learn digital marketing is IIDE’s Online Digital Marketing Course. It is a hybrid course designed to help you upskill yourself in various digital marketing fields. In this course, you’ll learn various advanced concepts of digital marketing from the comfort of your home and also get to apply what you’ve learned from this course practically.

You can also check out this 45-minute Free Masterclass by Mr. Karan Shah, CEO & Founder of IIDE which will teach you the basics and secrets of digital marketing along with its various important concepts.

Let us now dive into the list of top 10 digital marketing skills in Abu Dhabi:

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Top 10 Digital Marketing Skills In Abu Dhabi

Nowadays, digital marketing skills have become a crucial part of any modern-day business. You need various digital marketing skills in order to stay competitive in today’s competitive market. Digital marketing skills are becoming even more important as after the COVID-19 pandemic every business small or big is going digital thus increasing the competition. Here is a list of the top 10 digital marketing skills in Abu Dhabi that will help you stay competitive in this highly competitive market:

1. SEO & SEM

Any work you do as a digital marketer doesn’t matter if people don’t see it. Using search engines to drive traffic to your website, especially to your landing pages, is the first and probably most important step in connecting with your audience. To succeed as a digital marketer, you must become an expert at making the most of SEO and SEM.

Tip: If you want to learn SEO then you should check out IIDE’s Online SEO Course with Certification. In this course, you’ll learn how to rank your website higher on Google with the help of various easy, tried, and tested strategies.

2. Content Writing & Marketing

Content marketing is a skill that digital marketers should not only know but be very good at. After all, in the long run, blogging is the most important lead generation tactic that is used by modern marketers.

Digital Marketing Skills in Abu Dhabi - Content Writing & Marketing

Digital marketers whose job is to write blogs should know the various ins and outs of editing, SEO, keyword research, grammar, article structure, and more. Anyone can learn about these skills by reading other blogs about content marketing tips.

Tip: If you want to learn how to create a holistic content marketing strategy in order to attract and engage your desired target audience then you should check out IIDE’s Online Content Marketing Course with Certification. This course will teach you how to convert your potential customers into paying customers with the help of content marketing.

3. Customer Relationship Management

Companies understand the growing needs of their target audience by monitoring the experience of their customers. Digital marketers need to develop various customer relationship management skills such as building strategies for monitoring and maximizing the customer experience. Connecting with customers on a more emotional and personal level should always be the first priority of a digital marketer as it increases the chances of customer loyalty. They should use skills such as empathy and communication in their marketing strategies in order to improve customer service management.

Digital Marketing Skills in Abu Dhabi - Customer Relationship Management

4. Email Marketing

Email is one of the oldest forms of communication but it still holds a lot of importance in the field of digital marketing and this is because it is one of the best ways to nurture a good relationship with your customers. Emails can help you in making a one-to-one connection with both your current as well as customers. According to Statista, 49% of consumers would like to receive promotional emails from their favorite brands. This makes email marketing one of the highly essential skills for marketing. 

Digital Marketing Skills in Abu Dhabi - Email Marketing

Tip: If you want to learn how to leverage the power of emails then you should check out IIDE’s Online Email Marketing Course with Certification. This course will teach you how to build a powerful email list as well as create successful email marketing campaigns.

5. Social Media

Every brand needs to be on social media in order to reach a huge, interested, as well as engaged audience. However, there is much more to social media marketing than just creating posts. The key to great social media marketing management is a deep understanding of each social media platform. Every digital marketer should know:

  • When to post
  • Which platforms to post on
  • Which types of content will best engage your target audience
  • How to use a paid promotion on social networks
  • How to use social channels’ analytics programs, etc.

Digital Marketing Skills in Abu Dhabi - Social Media

Tip: If you want to learn how to create targeted, organic, and paid social media marketing campaigns then you should check out IIDE’s Online Social Media Marketing Course with Certification. This course will teach you how to boost your brand awareness, acquire quality leads, and get repeat sales.

6. Basics of Targeting

No matter how great your ads, emails, or posts are, they won’t produce the results you want if they don’t reach the right audience. Targeting is about organizing your prospects into more manageable groups in order to improve the quality of the interaction and provide a better experience. By acquiring proper targeting skills, you will be able to ensure higher efficiency and better ROI of your campaigns. Having solid targeting skills will always help you in reaching the right audience with the right message. So it’s another key skill you’ll need in order to do your job well.

Digital Marketing Skills in Abu Dhabi - Customer Targeting

7. Data Analytics

With the help of data analytics, you can understand as well as analyze the behavior of your website visitors. Today, there are several analytics tools that can help you get real-time information about your website visitors such as how much time they’ve spent on your website and what web pages they’ve visited. This information can assist you in making critical and valuable business decisions. Some of the top analytics tools are Google Analytics, SEMRush, Ubbersuggest, and Ahrefs.

Digital Marketing Skills in Abu Dhabi - Data Analytics

Tip: If you want to learn how to analyze data then you should check out IIDE’s Online Social Google Analytics Course with Certification. With the help of this course, you’ll be able to understand user behavior, measure marketing efforts, as well as make informed decisions about your website and marketing campaign’s performance.

8. Brand Storytelling

Nowadays, brand storytelling is gaining a lot of momentum in the field of digital marketing. Stories have a special way of capturing the attention of the target audience as they connect with the audience on an emotional level. Basically, brand storytelling is the art of using a compelling story in order to connect a brand with its customers.

Storytelling is a powerful way to increase customer engagement. With the help of storytelling, you can inspire a connection between a brand and its customers. If you improve your storytelling skills and learn how to create compelling stories that resonate with your customers then you’ll be easily able to encourage them to take desired actions.

9. Video Marketing

Video marketing is excellent for building brand awareness. It’s the perfect way to show your customers what your story is and what you’re selling. Video has evolved from a form of entertainment to a major driver of content as every business nowadays is pushing video content in order to grab the attention of its audience quickly.

Digital Marketing Skills in Abu Dhabi - Video Marketing

Videos are easy to consume as compared to blog posts. On the other hand, they are more fun and much more engaging. Combining the emotional power of video with the reach of digital advertising can lead to a growing market of engaged consumers.

With the introduction of apps like TikTok and features like Instagram reels the way video content was perceived has changed. A study by Hubspot shows that 50% of consumers want video content from their favorite brands over any other content. This is why video marketing has become one of the best digital marketing skills of the decade.

10. WordPress

WordPress now powers 25 percent of all sites on the web and 50-60% of the global CMS market share which makes it one of the most popular CMS. The New York Post, TED, USA Today, CNN, Fortune.com, Spotify, CBS Local, and NBC all use WordPress, so it’s not just a tool small businesses use for their websites because they don’t have developers.

Digital Marketing Skills in Abu Dhabi - WordPress Logo

There is a high chance that the brands you are going to work for will be using WordPress or will need to switch to it. Understanding WordPress and its various features and plugins will be a great skill to have in your digital marketing career. It can even help you in setting up your own website or blog for your own business.

Digital Marketing Skills in Abu Dhabi - WordPress

Tip: If you want to learn how to create a website on WordPress from scratch then you should check out IIDE’s Online WordPress Course with Certification. With the help of this course, you’ll easily be able to build your own WordPress website seamlessly while getting certified.

6 Essential Soft Digital Marketing Skills In Abu Dhabi

Soft skills are also an important part of digital marketing when it comes to becoming successful in this field. With the rapid growth in digital marketing in Abu Dhabi, the demand for skilled digital marketing professionals is constantly increasing as well. Although education, training, and certification can qualify you as a digital marketer but the ability to demonstrate a high level of certain soft skills will allow you to stand out among your industry peers. Here are some of the soft skills you need to possess in order to become a proficient digital marketer:

1. Curiosity

Curiosity is one of the most important soft skills for digital marketers need to have. Marketing as a field is constantly changing and growing. This is why every digital marketer must have the interest, passion, and desire to ask questions as well as learn more about new marketing techniques, tools and methods. 

Being curious and willing to learn more will not only help you advance faster in your career but will also help you become more visible in your firm. It will also help you figure out what specific marketing niches you would like to specialize in.

2. Social Skills

Working on a digital marketing team without solid social skills can be a big catastrophe as it is important in digital marketing for each team member to work together so they can meet the overarching goals. Working alone without good communication with others will not lead to the best results for both you and your company. Additionally, if you work with social media in any capacity, you definitely need these skills for understanding how individuals interact with each other in order to create the most engaging content.

3. Multitasking Skills

As a digital marketer, it’s unlikely that you’ll ever work on just one project at a time. Digital marketing is all about multitasking, so practice building your skills in this area. Many marketers work on many projects at once, especially in small teams. 

Digital Marketing Skills in Abu Dhabi - Multitasking

Digital marketing is a field in which there are always a lot of things going on at once. You’ll have to read the latest articles, see the latest and relevant tweets, do your work, figure out how to do something in a different way that can help you in saving time, do reports, and more in order to keep up with this ever-changing industry. If you’re not good at multitasking, you are more likely to fall behind.

4. Flexibility & Adaptability

All good marketing strategies start with a plan, but all great marketers know how to change the plan when the time is right. You can’t let the inability to adapt hold your marketing back. You need to be flexible in order to see real success.

As a technology-driven field, digital marketing is constantly evolving. Whether there is an update in Google algorithm ranking factors or a SERP layout change, the best digital marketers are always ready to adapt to new developments and changes in the field in order to do a great job.

5. Attention to Details

As a marketer, many eyes will see your work, whether it’s a blog post, social media graphics, or printed promotional material. Accuracy is essential both to maintain your company’s image and to ensure that your customers receive the correct information.

6. Leadership Skills

While your first marketing role is unlikely to be in management, leadership is still an essential skill to have. Building and developing this skill over time can be really helpful to you in the long run of your digital marketing career. You use it at any point in your career depending on your role, this could mean taking responsibility for a specific project or helping junior team members with their work.

Digital Marketing Skills in Abu Dhabi - Leadership Skills

Types of Digital Marketing Tools

Digital marketing is an exciting and one of the fastest growing industries, and there are several digital marketing tools that can help you take your digital efforts to the next level. There are many types of digital marketing tools and some of those types are as follows:

1. SEO Tools

SEO tools are designed to provide you with data and alerts about the overall health and success of your website. They help you in uncovering areas of opportunity and identify weaknesses or issues that may be hindering your ranking and visibility in the SERPs. Like real tools, each SEO tool has a specific role. SEO tools can help you with:

  • Research
  • Keyword Research
  • Local SEO
  • WordPress SEO
  • On-page SEO
  • Mobile SEO
  • Links
  • Analytics
  • Site Speed
  • Rank Checking

Digital Marketing Skills in Abu Dhabi - SEO Tools

2. Email Marketing Tools

Email marketing tools are the tools marketers use in order to create, send, test, upgrade, and report their email campaigns. Email marketing tools enable organizations to create great emails, execute automated journeys, and deliver customized messages that improve their relationship with clients. Email marketing tools can help you with:

  • Sending email
  • Measuring email metrics
  • Email design
  • Optimizing email
  • Email building
  • Generating email reports

3. Social Media Marketing Tools

Social media marketing tools are software that is designed to help you in your social media marketing efforts. These tools are able to make social media marketing easier by offering you key analytics. These tools can also help you schedule as well as automate posts on various social media platforms and optimize those posts. With over 93% of marketers working for businesses using social media as a form of marketing, using the best social media marketing tools becomes a must. SMM tools can help you:

  • Share the same content to your multiple profiles and networks with a single click.
  • Queue and publish the same post across your multiple profiles in one step.
  • Find out which messages resonate most with your audience to guide your social media publishing strategy.
  • Spy on the competition to see how their engagement and growth match yours.
  • Quickly analyze entire campaigns and allow you to create at-a-glance reports.
  • Identify trends in your industry way before they become the newest hot topic.

4. Graphic Designing Tool

Designing content to post on social media platforms and publishing it go hand in hand. Infographics, memes, and carousels are some of the visual types that can easily make your content stand out more. This is important because of the fact that visuals are preferred over texts. Fortunately, when it comes to your website graphic design or digital marketing content, there are so many free software available that come with high-quality features. These tools can help you make your work easier as well as quicker. Some of the most used graphic design tools are as follows:

  • Pablo
  • Adobe Spark
  • Canva
  • Pixlr
  • Photopea
  • Unsplash

Digital Marketing Skills in Abu Dhabi - Graphic Design Tools

5. Conversion Optimization Tool

Conversion rate optimization (CRO) tools are designed to collect data about your website and its visitors in order to help you understand how people use your website as well as identify and test potential changes to increase your conversion rate. CRO tools help you:

  • Understand why visitors are not converting into leads or paying customers.
  • Identify all possible changes that need to be made to your website in order to increase conversions.
  • Test the changes you make to your website in order to get the highest conversion rate.

Tip: If you want to learn about various digital marketing tools then you should check out our blog on 35 Best Digital Marketing Tools Every Marketer Must Use. This blog consists of a list of the best digital marketing tools that can cater to your various needs and requirements.

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FAQ – Frequently Asked Questions

Q. Why do we need digital marketing skills?

Every digital marketer needs a wide and diverse range of digital marketing skills in order to understand how to create various marketing strategies and content that can resonate with audiences and help businesses in generating leads and create brand awareness.

Q. What does a digital marketer do daily?

Broadly speaking, a digital marketer is responsible for using various digital channels to generate leads and build brand awareness.

Q. Is digital marketing Easy?

Like many professions, digital marketing requires a core set of hard skills that are relatively easy to learn, but it has a long list of career attributes that can take years to master.

Q. What is the most important soft skill in digital marketing?

Willingness to Listen and Learn is the most important skill in the field of digital marketing. With constant changes and new trends emerging in the digital space, a marketer should be keen to listen and adapt easily. It’s essential to stay on top of potential changes by attending webinars, reading industry news, and following thought leaders.

Q. Is digital marketing a good career in Dubai?

Yes, digital marketing can be a great career to have in Dubai as it is the largest market for online marketing. There is a high demand for digital marketing specialists in Dubai, so if you want to make a career in digital marketing in Dubai then this is the right time for you to start learning it.

To Conclude

We hope enjoyed reading this blog and found it helpful in learning about various digital marketing skills.

Digital marketing skills are highly essential for making a career in digital marketing and if you want to upskill yourself with digital marketing then we’ll suggest you opt for IIDE’s MBA-Level Post Graduation Program in Digital Marketing. It is the perfect place for anyone who wants to learn various digital marketing skills. In this post-graduate program, you’ll get high-quality learning materials along with amazing placement opportunities. The skills you will gain through this program can easily serve as a building block for your career.

If you are someone who just wants to upskill yourself in a particular field of digital marketing, then you should check out IIDE’s IIDE’s short-term certificate courses. These courses are designed to help you upskill yourself in your fields of desired digital marketing from the comfort of your home.

Well, that’s it, folks! If you have any queries regarding digital marketing or any skills related to it then let us know in the comment section down below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Prerna Maheshwari

    This blog is really helpful. It personally helps me to know the required skills in the area of Digital marketing.

  2. Mamata Karki

    Gone through the blog thoroughly and enjoyed every bit of it. Just like always you always amaze and hook the readers till the end. Thank you for your valuable insights. Keep on sharing the articles as such:))

  3. Gaurav

    Excellent writing. I thought the essay was quite interesting, and I learned a lot about digital marketing from this site. I look forward to reading more articles.


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