Expert’s Guide on Digital Marketing Salary in Tasek Gelugor (Malaysia)

Wait a minute! As we know, digital marketing has become an essential component of marketing. It is being used every minute by many brands to reach their potential customers all around the world through online channels and digital technologies. Know about digital marketing salary, its scope, benefits, and much more in Malaysia (Tasek Gelugor, Penang), a place with rising demand for digital marketers in this blog. 

It sounds exciting, right? So, what are you waiting for? Let’s start reading!

Factors Affecting Digital Marketing Salary in Tasek Gelugor

Digital Marketing Salary in Tasek Gelugor, Penang, Malaysia is affected by many factors. Some of the factors are given below:

• Certification

 Certification is the most decisive factor influencing the salary of digital marketing professionals. Digital marketers get certification in Google/Facebook/YouTube Ads, Google Marketing, Content Marketing, Email Marketing, SEO, SEM, SMM, Social Media Marketing, Web Development, etc., which adds more credentials to their resumes and portfolios as well, which makes them worth both time and effort.

The good part is that beginners can get an online certification at some platforms which helps them in exploring their interest in this wide field. Digital marketers with valid certification from reputed institutions are generally paid more than those without certification. 

• Skills

Another significant factor in determining a digital marketing salary is skills. All digital marketers need a strong foundation of skills. Some of the highest-paid digital marketing skills are video production and marketing, paid media specialists, analytics, SEO &SEM, content writing, copywriting, etc.

The skill sets on your resume can set you apart from the competition and help you get the job you want. The remuneration package that a hiring committee chooses to offer you may also be strongly affected by the skills section of your resume if they decide to extend you an offer of employment.  Professionals in digital marketing who are more skilled and experienced get paid more than those who are less skilled and experienced. 

• Education

Education is an important aspect not only in relation to the salary but also otherwise in one’s life.  Having a broad knowledge base prepares you for more focused training, increasing your employment prospects and general skill level.

A person with a degree from a top educational institution will be paid more as compared to a digital marketer with a degree from a less prestigious university or with no degree at all. For some digital marketing positions, a bachelor’s degree, graduate degree, or certification in a high-demand skill might increase your salary. 

• Location

Location is also one of the factors affecting digital marketing salary in Tasek Gelugor, Penang, Malaysia. For instance, pay for digital marketing roles are greater in larger areas than they are in smaller ones.

This is due to the greater cost of living and stiffer competition for jobs. But that doesn’t mean you cannot earn well just because of your location. To maintain pay equity, several organizations have adopted location-based wages. Many professionals in digital marketing in the same position earn comparable take-home pay under this technique since their salaries take into account the cost of living and local tax rates. 

• Industry

The industry type also has a significant role in determining digital marketing salary. Compared to other industries, IT, BFSI, and e-commerce pay greater incomes. This is so because these fields demand a higher level of training and expertise.

Depending on the type of roles and responsibilities you perform, digital marketing employees with comparable or even the same job titles can anticipate radically varied pay levels. This mismatch can be attributed to a number of factors, such as the fact that one industry is much larger than the others or the fact that, under certain conditions, their job function is essential to that industry. 

• Job Title

Job title plays a major role in affecting digital marketing salary. Some of the top job titles in the digital marketing company are Digital Marketing Specialist, Digital Marketing Manager, Digital Strategist, SEO Specialist, SEO Manager, SEM Specialist, etc. Salaries of different digital marketers differ depending on their roles and responsibilities according to their job titles.

The ability to request more money based on a better title provided by your job title may also be helpful to you while bargaining in your current work. For example, a Digital Marketing Team Leader will be paid more than a Digital Marketing Analyst. 

• Experience

Experience plays an important role in every field. Thus, experience influences a person’s ability to get employment, determines their starting wage, and contributes to the decision of raises and promotions. Years of industrial experience have an impact on pay packages as well.

Job postings often state the number of years of experience required for the position and offer compensation in line with that requirement. Digital marketing professionals with 7 years of experience will be paid more as compared to digital marketers with 5 or fewer years of experience. Hence, more experience means a greater salary. 

Top 10 Digital Marketing Salary Trends in 2023 in Tasek Gelugor, Malaysia

Various digital marketing job titles along with their average salary in Malaysia are given below:

1. Content Writer

Content writers create interesting as well as instructive pieces to support brands and help them in showcasing their goods. They create amazing and unique written or graphic material possible for blog posts, press releases, social media, etc., on different topics. Some of the skills that a content writer should have include adaptability, time management, problem-solving, flawless grammar and vocabulary, research skills, SEO and content strategy, creative writing, and editing. A quick search online will show you why a superb content writer is an essential part of any online marketing team. Content writing isn’t an easy task and there are many challenges but practice keeps you going right!

2. Marketing Manager

Digital marketing managers plan innovative campaigns to promote a company’s brand, products, and services. They are in charge of planning campaigns, analyzing statistics, and identifying trends. They have expertise in art and social media direction. A marketing manager would conduct market research, comprehend consumer trends and preferences, develop marketing strategies and budgets, supervise the production of marketing collateral and content, and carry out all other pertinent duties necessary to boost the company’s sales. To effectively reach their customers, they handle a variety of channels, including social media, Google Ads, website content, and email marketing. As they say, with great power comes great responsibility. 

3. Marketing Specialist

Digital marketing specialists are in charge of all digital platforms. They use these platforms effectively and efficiently to increase brand awareness and also produce leads. In other words, a digital marketer manages and creates an organization’s overall content strategy along with marketing campaigns. Creating and executing digital marketing campaigns, Ad copywriting, and content creation, and developing visual assets for digital campaigns, administering websites and publishing content, monitoring and optimizing marketing campaigns, communicating results to leadership are what a digital marketing specialist engages in. Digital marketing specialist is one of the top-earning job titles in the field of digital marketing. 

4. Social Media Manager

Social media is playing a major part in our lives nowadays, isn’t that true? Be it for business or personal tasks, managing social media handles with ongoing trends isn’t an easy task as well. Planning, designing, implementing, and administering strategies for a company’s social media accounts are the duties of a social media manager. Their skills play an essential role in the company representing its brand value online. Implementing a content strategy for social media platforms is the responsibility of a social media manager, who also serves as the point person for how a company engages with its audience. They are also responsible for identifying patterns in consumer interactions and designing digital efforts to promote community online.

5. Content Marketer

For a content marketer, both data analysis and storytelling are necessary skills. As a content marketer, your ultimate objective is to contribute to the company’s entire digital marketing strategy by finding and connecting with the target audience in a meaningful way. They research trends relating to the field, integrate keywords in strategy, evaluate the effectiveness, know their audience and analyze what they can do for them, create engaging social media posts, make effective and efficient use of Quora, and create Email campaigns to potential users to get them to subscribe. The game of content marketing takes time. As a result, developing a publication plan is crucial. Your material will be planned long before it is published.

6. Social Media Specialist

In the digital marketing field, social media specialists are in charge of producing and sharing content across all social media channels, such as Facebook, Twitter, YouTube, LinkedIn and Instagram,to broaden their customer base, raise brand awareness, and ultimately boost their earnings. A social media specialist should have extraordinary social media competence in addition to general knowledge of other digital marketing platforms.

For one of a few reasons, most businesses employ social media specialists. These businesses spend significantly more than the norm on social media advertising. Additionally, to have that specific area of expertise on staff, marketing organizations recruit social media specialists.

7. Search Engine Optimization (SEO) Specialists

They are experts in digital marketing that have deep knowledge of research and analytical techniques that can raise a website’s rating on search engines like Google or Bing. SEO experts frequently work for web development firms, digital marketing organizations, or even internal marketing teams at businesses.

They use HTML, CSS and JavaScript to make the site accessible and easy to follow. Checking statistics, search phrases, and rankings frequently to evaluate client websites’ performance, offering suggestions for improvement, discussing link-building chances with other companies to earn money for sending people to their websites, utilizing user experience (UX) and conversion rate optimization techniques to increase website performance by converting visitors into more active users, maintaining track of changes by monitoring the search engines’ algorithms is the responsibility of SEO Specialists. 

8. Search Engine Marketing (SEM) Specialist

The complete SEO strategy of the organization is planned, implemented, and managed by search engine marketing specialists (SEO/SEM). They often manage a variety of activities, such as designing content strategy, link building, keyword strategy, and online marketing.

The duties of a search engine marketing specialist include – putting experiments into action, gathering and evaluating data, and seeing trends and insights to maximize the return on investment from paid search campaigns tracking, reporting, and analysis of pay-per-click (PPC) campaigns and initiatives.

Ranking your website in organic search results is the aim of SEO. Pay-per-click is another way to get your website listed in the sponsored section of the search results (PPC). In SEO, your whole focus should be on appearing high in the natural results.

9. Web Developer

Responsibilities of web developers include- writing and evaluating website code which is usually in HTML, XML, or JavaScript. They also engage in incorporating multimedia into a website, web application testing and investigating performance or user experience issues.

Creating user interfaces and menus for navigating, composing and reviewing website code, incorporating multimedia into a website, Web application testing, solving issues with user experience or performance, and cooperating with stakeholders, designers, and developers are some of the day-to-day activities of web developers.

Constantly learning & developing, keeping up-to-date with the industry, time management, and understanding UX and communication are the top five quality skill sets of a web developer. 

10. Email Marketing Manager

Customers on your email list can be informed about new products, deals, and other services through email marketing. Educating your audience about the benefits of your brand or maintaining their interest in between transactions can also be a more subtle way to market. It might potentially fall somewhere in the middle.

Your responsibility as an email marketing manager is to use email campaigns to communicate with customers and update them on upcoming events and new items. In the end, you should be able to spread the word about our company and make sure that our clients are aware of any updates.

Where can you learn Digital Marketing in Tasek Gelugor, Malaysia?

A few platforms from where you can learn Digital Marketing in Tasek Gelugor, Malaysia are listed below:

1. IIDE 

Indian Institute Of Digital Education is a unique institution that only focuses on providing training in digital marketing, instructed by professional digital marketers. We have created a variety of adaptable programs to fit the goals of any learner. Select one of the following:

1. Post-graduation in Digital Marketing
2. Advance Digital Marketing Training 
3. Short-term courses in Digital Marketing

 

Course Syllabus:

To ensure that each student has a comprehensive understanding and instruction, the course syllabus is broken down into terms and modules that are taught in depth.

Term-1 Syllabus

1. Introduction to Digital Marketing
2. Search Engine Optimization
3. Key Performance Marketing Jargon
4. Search Engine Marketing
5. Campaign Planning
6. Presentation Making
7. E-commerce
8. Live Project: Search Marketing

 

Term-2 Syllabus

1. Content Strategy
2. Copywriting
3. Canva
4. Social Media Marketing Organic
5. ORM
6. Influencer Marketing
7. Resume Making
8. Interview Skills
9. Live Project: Social Media Content Strategy

Term-3 Syllabus

1. Social Media Marketing Paid
2. Social Analytics
3. Google Analytics
4. Live Project: Social Media Advertising
5. Final Project

2. Udemy

Udemy is an online platform where you can choose among 1000s of instructors and the Digital Marketing course suitable for you. You can even focus on learning about a specific field of digital marketing (e.g.- Web Development) all from the comfort of your home. The platform provides unlimited access to the courses with a self-paced learning experience.

Digital Marketing Course

The course should take 34.5 hours to complete.

Course Syllabus:

1. Introduction
2. Define your business and target audience
3. Brand Identity
4. Content Marketing Basics
5. Websites 101
6. Email marketing
7. Copywriting
8. SEO (Search Engine Optimization).
9. Facebook Group (Social media marketing)
10. Facebook Pages (Social media marketing)
11. Facebook Creator Studio (Social media marketing)
12. Facebook Ads (Social media marketing)
13. Facebook Retargeting (Social media marketing)
14. Facebook For Local Business (Social media marketing)
15. Google Ads
16. Google Analytics
17. Social Media Marketing – Twitter, Instagram,  LinkedIn, Pinterest
18. Youtube Marketing
19. Video marketing and Video production
20. Podcasting
21. Quora
22. How to create a WordPress Website.

3. Cloud Media Digital Advertising and Academy

With top-notch instructors who have worked for Facebook, the Google support team, and one of Malaysia’s largest e-commerce platforms, 11street Malaysia, Cloud Media is a digital marketing academy (Now known as PrestoMall). They provide classes in Google Ads & YouTube Advertising, Social Media Management, and Facebook & Instagram Advertising. 

Digital Marketing Course

The ranking of the best digital marketing courses in Malaysia places Cloud Media Digital Advertising and Academy at number seven. Google Ads, YouTube, and Facebook workshops are both held over the course of two days by Cloud Media.

Course Syllabus:

1. Facebook & Instagram Advertising
2. Social Media Management
3. Google Ads & YouTube Advertising

4. Next Academy

It is regarded as one of the top 5 academies that offer thorough education on digital marketing both online and in-person. It is one of Malaysia’s most reputable digital marketing institutes. There are many additional courses along with digital marketing. They are React Js Bootcamp, Front End Web Development, and Full-Stack Web Development. 

Digital Marketing Course 

NEXT Academy is ranked #2 on the list of the best digital marketing programs in Malaysia. The course is offered part-time for 12 weeks (120 hours).

Course Syllabus:

1. Marketing Fundamentals
2. Website & Landing Page Optimization
3. Social Media Marketing
4. Tracking and Measuring
5. Content Marketing
6. Search Engine Optimization (SEO)
7. Email Marketing
8. Facebook & Instagram Advertising
9. Search Engine Marketing
10. Display Advertising
11. Other Marketing Channels
12. Growth Hacking

FAQS or Frequently Asked Questions

1. What is the monthly salary of a digital marketer? 

The average gross pay for a digital marketer in Malaysia is RM76,808, or about RM37 per hour. Additionally, they receive an RM2,151 incentive on average. 

2. Is Digital Marketing worth it? 

The field of digital marketing is rising. It has become a powerful online tool. The demand is increasing in industries for digital marketers, whether it be tech support, creative head, or management. 

3. Is Digital Marketing easy? 

Digital marketing is neither too easy nor too hard. To develop digital marketing skills, patience and a lot of practice are required. It’s quite an interesting field that is in demand nowadays. 

4. What jobs are available in Digital Marketing? 

Some of the digital marketing career opportunities available are:

Digital Marketing Manager, Search Engine Optimizer, Social Media Marketer, Content Marketer, Email Marketer, SEM Specialist, AR-VR Developer, SEO Specialist for Voice Assistants, Video Producer, Automation Expert, Paid Media Specialist, Data Analyst, Web Developer etc. 

5. What are the benefits of Digital Marketing? 

The scope of Digital Marketing nowadays is very high. You can reach potential customers on a global level, and engage with them. Besides that, you can also create brand awareness more effectively and efficiently. Selling and promoting products or services at affordable prices is another advantage. And earning higher ROI is just the cherry on top!  

Conclusion

This was all about the digital marketing salary in Malaysia (Tasek Gelugor, Penang). We hope this blog helps you understand various factors related to digital marketing salaries. 

Read this blog about the best digital marketing courses in Malaysia that will help you get a high-paying salary.