Why is digital marketing essential for businesses??

Curious to know how much a digital marketer earns in Lembang? What is the average and highest Digital marketing Salary In Lembang? But, now let’s look at why digital marketing is essential nowadays.

Nowadays digital marketing is important for businesses because it connects businesses to their target audiences. Today digital marketing has become a crucial factor in acquiring new customers. Over the past two decades, digitisation has spread like a forest fire. With the growth in internet and social media users, businesses are focusing on the internet to acquire new customers and digital marketing is making this possible for them. Making a long story short, traditional marketing that used to be brand-centric has now become customer-centric.

The challenges offered by covid-19 have shifted the world into the virtual & digital space.

Today, consumers spend long hours on the Internet, so most companies are dependent on the growth of digital technology, and thus the scope of digital marketing has grown rapidly.

With the scope, the jobs and salary in digital marketing have also seen a shoot up. There are a lot of benefits of digital marketing, some of the advantages of digital marketing are as follows-

1. Real-Time Monitoring 
2. Data-driven marketing
3. Result oriented/High ROI
4. Better measurability
5. High engagement 
6. Improved efficiency
7. Targeting the right audience

 

Factors affecting your digital marketing salary in Lembang-

Work Experience, certifications, skills, location etc. are some of the factors that affect the digital marketing salary in Lembang. Come, let’s have a look at these factors.

• Credibility: 

Credibility is an important factor in the digital marketing industry. Publishing content that engages your audience and solves their problems makes you more valuable and credible. You can demand a higher salary by making yourself credible, reputed, and valuable. A candidate with high credibility will always have a high chance of getting a job. 

You need to focus on word-of-mouth marketing to build a solid image and to build your target audience’s trust. To build your online reputation and generate your credibility here are some tactics- First, you have to get a specialist endorsement, then make sure you have published reviews of the customers, be transparent about the pricing, answer the question proactively, and always be super active on social media. 

• Educational Background:

Qualifications from reputed universities and institutes will affect the salary you earn. Digital marketers having additional qualifications from reputed institutes or universities will get paid more. 

Always earn your certificates from reputed universities and institutes, and make your grades and certification rock solid to get a high-paying job. 

IIDE offers you 11 months Post Graduate Program in Digital Marketing, it will help you to get familiar with all the skills of digital marketing, and it will make sure that get a high-paying job in the digital marketing industry.

IIDE also offers you a 4-month advance digital marketing program with placement assistance.

• Skills:

Skills are the major factor that affects digital marketing salary in Lembang, as skills make you feel more confident during interviews. Digital marketing in Lembang requires both hard and soft skills. Digital marketers with more skills make more money than those with fewer skills. Skills also make your resumes, cover letters and job applications strong. 

A candidate with more skills is seen positively by employers and that candidate has a high chance of getting a job. Some core digital marketing skills that every digital marketer should be equipped with to get a high salary are as follows-

1. Google Adwords and PPC
2. Conversion Rate Optimization
3. Marketing automation
4. Influencer Marketing
5. Creative and Analytical Abilities
6. Powerpoint Design
7. Email Marketing
8. Excel
9. WordPress
10. Social Paid Advertising 
11. Search Engine Optimization
12. Writing and Editing

• Size of the company:

The larger the size of the company, the higher the salary. Mostly the larger companies have a good reputation in the market so they pay you more. The larger the company you will work in, the higher you will get in hand. The advantage of a large company is that it may provide you with endless opportunities for advancement. But to get noticed among a large number of employees you have to work hard. The size of the company is a crucial factor in deciding the salary you will get. But if you are a fresher then it’s recommended you first work in a smaller agency and gain experience.

For example, a Digital Marketing manager in a big company will get paid more than the same position in a small company.

• Job title:

If you are in a senior-level position, you will earn more than one at the junior level.

In the digital marketing industry job, titles hold a lot of weight. The higher the position in an organization the more responsibilities you will have as an employee. This factor reflects your seniority and the responsibility you have in an organization. Some most popular job titles in digital marketing are as follows-

1. SEO Specialist
2. Digital marketing manager
3. Growth marketing manager
4. Brand Manager
5. Social Media Manager
6. Digital Advertising Manager
7. Conversion Rate Optimization Specialist
8. Graphic Designer
9. Copywriter
10. Web Designer
11. PPC Specialist
12. Performance Marketer
13. Search Engine Optimisation Executive

• Work Experience:

In this ecosystem of digital marketing, work experience is not just measured in years. The longer you work in this field, you get equipped with a lot of skills with which you would expect a good salary. In the digital marketing industry work, experience is not just mean the number of years you have worked. It means the gain experience in a specific industry, or with specific tools and skills. Digital marketers with more experience will earn more than those with less experience. Work experience plays a major role in determining the digital marketing salary in Lembang. In this ecosystem of digital marketing, work experience is not just measured in years. The longer you work in this field, you get equipped with a lot of skills with which you would expect a good salary. In the digital marketing industry work, experience is not just mean the number of years you have worked. It means the gain experience in a specific industry, or with specific tools and skills. 

For example, a mobile marketing manager makes more than a marketing copywriter, given the demand for these skills and the scarcity of qualified professionals. 

• Certifications:

Certifications are the proofs that recognize and validate your knowledge and expertise. Certificates help you find jobs with employers you want to work for or showcase your abilities. Certifications from a reputed digital marketing institute, add credibility to your resume. Earning a certificate in digital marketing shows employers that you have a clear-cut understanding of the core concepts of digital marketing. Certifications in digital marketing help to demonstrate your skills and your potential to employers, and if it’s from a reputed provider it’ll be the cherry on the top.

So, make sure that get your certification from a reputed institute or university as it will help in getting you a good salary and it also put positive impacts on the employer as well.

• Location:

In the Digital marketing industry, the employees working in Tier 1 or Tier 2 cities will earn more than the employees working in Tier 3 cities. The digital marketing industry works online, so a large part of what you do can be taken care of remotely. But your employer’s country of residence will impact how much you get in hand.  Location is one of the major factors that affect the salary of digital marketers in Indonesia.

Work location would affect the salary you are getting in hand.

So, if you are one of those who is looking for a job in the digital marketing industry then make sure to secure a job in Tier 1 or Tier 2  cities. For example, the digital marketing salary in Jakarta will be more than that in Bitung and Dumai.

Digital marketing salary trends in 2023:

• Content Strategist:

The content strategist is responsible for defining key brand messages and insights, understanding digital measurement metrics, and developing content strategies for multiple channels and platforms. A content strategist’s average salary in Lembang is around IDR 297,508,124. The average hourly salary of a content strategist is about IDR 143,033.

Key responsibilities of a content strategist –

1. Conducting audience research and studying available data to understand what new content to produce and why
2. Planning content ideas that tie into business goals and target audience needs
3. Maintaining content production consistency by developing content value propositions, style guides, accessibility guidelines, and related templates
4. Creating and maintaining a content workflow and editorial calendar for streamlined content production
5. Distributing content and gathering feedback through various channels such as social media
6. Reporting on content data metrics showing its performance
7. Repurposing and refreshing content to offer maximum value to your audience and gain the best ROI from each piece

• Digital Marketing Executive:

The digital marketing executive is responsible for developing, implementing and managing the overall digital marketing strategy and they are also responsible for managing, guiding and training digital marketers and other marketing positions in the team. The Digital Marketing Executive in Lembang typically earns about IDR 17,800,000 per month. Digital Marketing Executive salaries in Lembang range from IDR 9,260,000 to IDR 27,300,000.

Key Roles and Responsibilities of Digital Marketing Executive – 

1. Assist the team in the development of the overall digital marketing strategy
2. Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
3. Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
4. Manage the creation of relevant and engaging digital content for publishing on various digital platforms
5. Manage social media marketing campaigns
6. Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
7. Manage SEO campaigns
8. Set up conversion, pixel, and event tracking on the website and across various digital platforms
9. Research market trends, brand audiences and competitors, and end-to-end consumer journeys to drive engagements and conversions
10. Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
11. Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team

•  Pay Per Click Campaign Manager:

Pay Per Click campaign manager is responsible for launching and optimizing PPC campaigns, managing PPC budgets, Targeting selected groups through keyword and audience research, Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spending, Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover. A PPC Campaign Manager working in Lembang typically earns around IDR 153,600,700  per year, ranging from the lowest average salary of about IDR 79,921,300 to the highest average salary of IDR 235,200,900.

 Key PPC Campaign Manager roles – 

1. Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search engine and social media platforms for a variety of clients.
2. Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
3. Manage the creation of large keyword lists.
4. Provide creative copy suggestions and graphical ad templates.
5. Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
6. Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search by client goals.
7. Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
8. Provide oversight, manage, and be able to generate weekly and monthly client reporting for all primary metrics, goals tracking, revenue tracking, and other paid search initiatives.
9. Keep pace with search engine and PPC industry trends and developments.
10. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in agreement with client goals.
11. Monitor and evaluate search results and explore performance across the major search channels.
12. Communication with team and management on project development, timelines, and results.
13. Provide oversight and work closely with the other team members to meet client goals.

• Digital marketing specialist:

The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support the expansion and growth of the company’s services and products. This role requires a thorough knowledge of the company’s products and market goals. Expertise in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. 

Marketing specialists rely on judgment in planning and experience to accomplish identified goals. A digital marketing specialist is responsible for creating and executing digital marketing campaigns, developing visual assets for marketing campaigns, conducting marketing research etc. The estimated pay for a digital marketing specialist is IDR 20,561,936 per month in the Lembang area, with an average salary of IDR 6,828,425 per month.                                             

• Digital Marketing Manager:

They collaborate closely with the community and social media managers, as well as the head of marketing to ensure that messaging is aligned and tasks are distributed among the right people. 

Within a small startup, the digital marketing manager is likely to create the overall strategy, plan the timeline of its execution, implement each part, and report on the success of the campaign when it’s over. They work closely with the rest of the marketing team, the digital marketing managers are expected to collaborate with content production teams, like copywriters, graphic designers, videographers and video editors and work on strategy and planning with members of the business and sales teams to ensure that targets are aligned and met.  

The digital marketing manager is responsible for maintaining the social media presence across all digital media channels, measuring and reporting the performance of all digital marketing campaigns, brainstorming new growth strategies etc. 

The digital marketing manager in Lembang typically earns around IDR 17,400,000 per month. Digital marketing manager salary ranges from IDR 9,410,000 to IDR 26,300,000.

• Social Media Specialist:

They are also responsible for creating strategies and campaigns employing paid and organic marketing techniques. This includes posting valuable content, overseeing social media audits, crafting ad campaigns and publishing sponsored posts. Social media specialists are responsible for planning and implementing social media strategies to increase brand awareness, developing and managing social media content etc.

Knowledge of digital scheduling tools, influencer marketing, analytics programs, and the business accounts of major social networks is a must in this role.

Social media specialists in Lembang typically earn about IDR 12,300,000 per month. Social media specialist salary in Lembang ranges from IDR 6,020,000 to IDR 19,200,000. 

• SEO Manager:

SEO managers are responsible for developing and executing the SEO strategies, managing the SEO executive team, working closely with social media and PPC teams to optimize campaigns etc. The SEO manager works with the SEO specialist to identify industry keywords, monitor search engine algorithms, analyze content, study the SEO strategies of competitors, and schedule optimized content. Thorough knowledge of Google Analytics is required in this job profile.

A technical SEO specialist monitors consumer search trends, changes to search engine algorithms, and their competitor’s content output. When successful, the right SEO strategy can help companies reach the right audiences and boost overall company growth. 

The SEO Managers in Lembang typically earn about IDR 14,700,000 per month. SEO Manager salary in Lembang ranges from IDR 7,070,000 to IDR 23,100,000.

• Advertising Manager:

An advertising manager serves as a liaison between the client requiring the advertising and an advertising or promotion agency that develops and places the ads. In larger organizations with an extensive advertising department, different advertising managers may oversee in-house accounts and creative and media services departments.

An advertising manager develops, implements, and manages a company’s advertising strategy, both from a business, sales, and technical perspective. They also spend substantial amounts of time negotiating agreements with outside sales representatives and are responsible for managing the development of sales materials, including media kits.

The Advertising Manager in Lembang typically earns about IDR 20,100,000 per month. Advertising manager salaries in Lembang range from IDR 9,850,000 to IDR 31,400,000.

• Media Planner:

Their main focus is to orchestrate the placement of their client’s advertising copy into various media venues that maximize advertising reach toward the client’s target audience. These venues include television, internet, radio, billboards, print, and direct mail.

The media planner work within advertising agencies or media planning and buying agencies, to maximise the impact of advertising campaigns through a range of media platforms. They use creative thinking and research to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. They have to apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client’s brand.

The Media Planner in Lembang typically earns about IDR 10,500,000 per month. Media Planner salaries in Lembang range from IDR 5,570,000 to IDR 16,000,000.

• Content Marketing Strategist:

The Content Marketing Strategist is a vital element in constructing a cohesive content strategy with a focus on the user or consumer journey and persona development. Working with internal and external collaborators, they oversee and execute the strategy from start to end. Content marketing strategists are responsible for developing content strategies to reach the target audience and completing marketing goals, creating content like text, images, videos for promoting products etc. The Content Marketing Strategist in Lembang typically earns about IDR 13,500,000 per month. Content Marketing Strategist salary in Lembang ranges from IDR 6,730,000 to IDR 20,900,000.

Where can you learn Digital Marketing?

As digital marketing jobs are increasing in Lembang and the rest of the world, employers are looking for certified digital marketing experts from reputed digital marketing institutes.

So if you are passionate about building your career in the digital marketing industry and if you can invest your valuable time and money in mastering digital marketing skills you can expect a higher salary when applying for digital marketing jobs in Lembang. 

IIDE’s advanced digital marketing course will teach you A-Z of digital marketing along with industry-relevant training in less than 4 months. What’s unique about IIDE’s digital marketing course is that they help you with education, skill training and placement as well.

Key Highlights of the Course –

•    100+ Hours of Live Class

•    50+ Hours of Videos

•    1-on-1 Mentoring Sessions

•    20+ Industry Tools Mastery

•    In-Class Live Presentations

•    7+ Live Projects & Practice Assignments

•    100% Placement Assistance

•    Resume & Interview Training

 

Frequently Asked Questions-

Q.Is digital marketing a happy job?

Ans. Yes, digital marketing is a well-paid job with a lot of job opportunities.

Q. Is digital marketing a job difficult?

Ans. The level of a digital marketing job depends on the person and his/her motivation to learn. It takes time to master the skills in digital marketing.

Q. How much do UAE digital marketers earn?

Ans. A digital marketing specialist’s average salary is around AED 6,000/month. (Source: Glassdoor)

Q. What are the four benefits of digital marketing?

Ans. Real-time marketing, better measurability, data-driven market and reaching the right audience.

Q.Which country pays the highest salary to digital marketers?

Ans. 

COUNTRY	AVERAGE SALARY
JAPAN	¥96,05,284
CHINA	CN￥4,57,155
USA	$66,388
DENMARK	€65,216

Conclusion, 

Cool!! So now we have provided you with the digital marketing salary in Lembang. With the rise in internet and social media users, there are a lot of digital marketing jobs in Lembang, and those who learn digital marketing now will benefit for years to come.

If you want to dive deeper and want to be a postgraduate in digital marketing, then do check out IIDE’s 11-month Post Graduation Program In digital marketing.  If for any reason you are not able to go for a postgraduate course, but still want to learn digital marketing in detail?   Chill!! We have a solution for you!!

You can opt for  IIDE’s 4-month Advanced online digital marketing program. This is the best online digital marketing course in Lembang for 4 months.If you want to learn a specific concept of digital marketing then we would suggest, IIDE’s Short term certification course.So what are you waiting for? Go, buy our course and upskill yourself.

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