5 Best Digital Marketing Courses in Kaduna To Upskill Your Career

Were you searching for the best digital marketing courses in Kaduna? Want to know all about the course syllabus, fees, and other details? Well, then you have come to the right place. Here, we have listed the top 5 digital marketing courses in Kaduna to help you accelerate your career in the digital world.

In 2024, Dentsu expects a big shift in how digital ads are bought. They predict that more than 73% of global ad spending will happen through automated processes. This shows a growing trend of using automated methods in the ever-changing world of digital marketing.

Let’s begin by taking a looking at the scope of digital marketing

In today’s world, while there is a drastic technological evolution, a large number of opportunities are opening up in the field of digital marketing. Companies are taking the benefits of digital marketing, to advertise their business digitally. Starting from radio and television advertising, now the world has moved onto digital marketing. The marketing campaigns are changing to accommodate the changing times. 

Now, let’s take a look at digital marketing jobs available in Nigeria

(Source: Indeeed.com) 

Quite a number, right? In the coming years, these numbers will just keep on increasing. So, if you want to pursue digital marketing, then this may be the right time to do so.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same

 

Types of Digital Marketing Courses in Kaduna

Offline Courses:

If you’re looking to delve deep into the world of digital marketing and acquire expertise, an offline program is the ideal choice. These programs, usually in the form of a Master’s or PG, offer an extensive curriculum that emphasizes advanced strategies, managerial skills, and hands-on training.

If you are young, energetic, and eager to invest in your career, consider pursuing an intensive PG Program in digital marketing. Opting for a post-graduate program opens up possibilities for higher-paying positions and leadership roles in the industry, providing a solid foundation for your career.

Recommended for: Fresh graduates and newcomers to the field.

Online Courses:

online digital marketing courses provide a comprehensive exploration of digital marketing, all from the comfort of your own home. They cover a wide range of topics, giving learners a deeper understanding of the field.

If you have time constraints due to your job, business, or college commitments, online courses are highly recommended. These courses often span a few months, offering flexibility and an immersive learning experience.

Additionally, some online courses offer hybrid options, combining both online and offline training and assessments to further enhance the learning experience.

Recommended for: Working professionals, undergraduate students, and business owners.

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Kaduna for you, it’s essential to have answers to the following questions:

• Does the course have module-specific professors with experience? And if so, which brands have they worked for?
• Are there any networking opportunities with them? 
• What modules are covered in the course? Is the syllabus AI integrated?
• Are case studies included in the curriculum to equip you with analytical skills?
• Does the institute provide 1-on-1 mentoring?
• Do they offer offline classes?
• Are there any mandatory internships for practical learning?
• Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Kaduna.

List of Top 5 Digital Marketing Courses in Kaduna

Here’s an overview of the top 5 digital marketing courses in Kaduna, their duration, and their reviews.

Institute	Course Duration	Reviews
IIDE – The Digital School	4 – 6 Months	4.8 (1099 reviews)
NIIT Kaduna	9 Months	4.4 (37 reviews)
BlueMagnet	–	4.6 (71 reviews)
Digital School of Marketing	3 to 4 Months	4.9 (223 Reviews)
Udemy	34.5 Hours	N/A

 

1. IIDE – The Digital School

 

2. NIIT Kaduna

Established in 1981, NIIT restricted, a world leader in Skills and Talent Development, offers multi-disciplinary learning management and coaching delivery solutions to firms, establishments, and people in over forty countries.NIIT trains over 16,000 students in the Federal Republic of Nigeria once a year and has transformed the careers of over hundred and 60,000 students within the past sixteen years.

With a powerful concentration on forwarding a leadership role within the Digital Learning World and accelerating NIIT’s growth and profit, the corporate has charted a  business strategy to deal with Digital Transformation.  By giving coaching and consulting to people and companies they assist them to re-invent themselves & their organizations

Course Syllabus

• Term 1
• Overview of Marketing
• Introduction to Digital Marketing
• Email Marketing
• Social Media Marketing
• Website Fundamentals and Tools
• Content Planning and Promotions
• Term 2
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Digital Analytics
• Inbound Marketing
• Mobile Marketing
• Term 3
• Market Research – Primary & Secondary
• Online Reputation Management (ORM)
• Customer Relationship Management (CRM)
• E-commerce Optimization
• Preparation for certifications
• Business Perspective on Marketing
• Managing Digital Initiatives
• Client Management
• Professional Skills Training

Course Duration and Fees

The duration of the course is 9 months and for information regarding the fee structure, please contact the course providers.

Course Highlights

• Learn advanced social media tools and techniques to execute compelling social campaigns
• Master the process of organically driving traffic on the website/webpage
• Create viral mobile marketing campaigns
• Manage backlash, issues, or complaints online and build positive perceptions of brands
• Run email marketing campaigns for your businesses and brands
• Use analytical tools to analyze data from the digital platforms
• Acquire skills to conduct market research to understand what customers think and want
• How to build and execute an Integrated Digital Marketing Strategy

Course Benefits Matrix	NIIT
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	✅
1-on-1 Mentoring	❌
Module Specific Professors	❌
Offline course	✅
Mandatory Internships	❌

 

Course Reviews

NIIT has a rating of 4.4 and 37 reviews on Google. NIIT is a well-respected computer training institute with experienced faculty and a supportive learning environment. However, some students have found the prices to be on the higher side.

Culture

Here’s a glimpse of student life at NIIT-

Contact Details

Phone : (+234) 807-509-0383
Email: info@niitkaduna.com
Address: EK House, Plot 5D Kanta Road, Behind 10 Storey Building, Kaduna – Nigeria

3. BlueMagnet

BlueMagnet’s purpose is to become a global brand providing digital marketing services and training to a large audience with their quality practice and education. It facilitates digital transformation through the discovery of innovative solutions, automation, digital capabilities & empowerment to enhance the experience & improve digital marketing efficiencies.

Course Syllabus

• Search Engine Optimization
• Quality Guidelines
• Content Optimization
• User Optimization
• Site Architecture
• Voice Search
• Mobile Optimisation
• Linking tactics and requirements
• Reporting and management

Course Duration and Fees

The duration and the fee depend on the course taken. To learn more about the fees, you can contact them using the contact details given below

Course Highlights

• SEOPSA level 1 certification
• Human factors international (HFI) Certified Usability Analysis (CUA)
• International-trained & Globally certified digital marketing professionals
• Best-of-breed web development & Creative design agency partners

Course Benefits Matrix	Blue Magnet
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Module Specific Professors	✅
Offline course	❌
Mandatory Internships	❌

 

Course Reviews

Blue Magnet has a rating of 4.6 and 71 reviews on Google.

Culture

We couldn’t find any Student culture, kindly check with the institute to know more.

Contact Details

Phone: +27 82 963 2703
Email: info@bluemagnet.co.za

 

4. Digital School Of Marketing

Digital School of Marketing offers marketing courses that are accredited by (MICT SETA) and are internationally endorsed. They are one of South Africa’s most preferred providers of digital marketing. Their digital marketing course covers all the principles of digital marketing that a student needs to have knowledge about. You will learn about PPC, SMM, Mobile Marketing, WordPress, and many other topics in this course.

Course Syllabus

• Introduction to Digital Marketing
• Introduction to WordPress
• Marketing Communication Concepts
• SEO and Web Analytics
• Social Media Marketing
• Content Marketing and Digital Copy Writing
• Writing Advertising Copy
• Paid Advertising and Marketing
• Advertising on Social Media Platforms
• Email Marketing
• Mobile Digital Marketing

Course Duration and Fees

The duration of the course is 3-4 months. The information regarding the fees is not available, please contact the course provider for further details.

Course Highlights

• Unlimited Access to live and on-demand lectures
• 2 evening lectures per week
• 2 hours per lecture
• 96 hours of live classes over 6 months
• Learn new skills in our immersive virtual environment
• Interact with industry experts
• Join the tribe and connect with fellow students
• Build a network of like-minded individuals

Course Benefits Matrix	Digital School of Marketing
Ai Integrated Syllabus	✅
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Module Specific Professors	❌
Offline course	❌
Mandatory Internships	❌

 

Course Placements

There is no course placement

Course Reviews

With a Google rating of 4.9 and 223 reviews the Digital School of Marketing offers a supportive environment for growth, though some find the assessments onerous if not approached strategically.

Culture

Here is a glimpse of the institute’s culture-

Contact Details

Phone: 086 142 8710
Email: info@digitalschoolofmarketing.co.za

 

5. Udemy

In May 2010, Udemy was founded with its headquarters in San Francisco, USA. Udemy offers a wide range of online courses on topics such as technology, business, and the arts. Courses are well-curated and up-to-date to provide students and professionals with the latest skills. Their digital marketing course will help students learn about copywriting, LinkedIn marketing, Google Analytics, Google Ads, etc.

Course Syllabus

• Introduction
• Define your business and target audience
• Email marketing
• Copywriting
• SEO (Search Engine Optimization).
• Facebook Group (Social media marketing)
• Facebook Pages (Social media marketing)
• Google Ads
• Google Analytics
• Social Media Marketing – Twitter – Instagram – Pinterest – Linkedin
• Quora
• How to create a WordPress Website.

Course Duration and Fees

The duration of the course is approximately 34.5 hours. To know about the fee structure of the digital marketing course, please contact the institute

Course Highlights

• 34.5 hours of on-demand video
• 18 articles
• 25 downloadable resources
• Full lifetime access
• Access on mobile and TV
• Assignments
• Certificate of completion

Course Benefits Matrix	Udemy
Ai Integrated Syllabus	✅
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Module Specific Professors	✅
Offline course	❌
Mandatory Internships	❌

 

Course Placements

We couldn’t find any placement partners on their page, kindly check with the institute to know more.

Course Reviews

Reviewers laud clear explanations, relevant examples, and practical “tricks and hacks,” making it ideal for both aspiring entrepreneurs and job seekers in the digital marketing sphere. However, some mention a lack of focus on advanced concepts.

Culture

We couldn’t find any Student culture as Udemy is an online platform, kindly check with the institute to know more.

Contact Details 

Phone:(415) 813- 1710
Email: info@udemy.com

Now that we’ve seen the best digital marketing courses in Kaduna, here are some of the frequently asked questions.

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it. As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Kaduna?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. What is the Fee for Digital Marketing Courses in Kaduna?

The fees for digital marketing courses in Kaduna on average range between USD 1500 to USD 2000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. What are the eligibility criteria for digital marketing courses in Kaduna?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand for digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

Q. Can I learn digital marketing by myself?

Yes, you can definitely learn digital marketing on your own, but the difference between theoretical and practical knowledge is quite large. Our advice; take a digital marketing course, then launch your career in it. In this way, you will not only gain experience but also get to apply what you have learned during the course.

Q. Does digital marketing require coding?

Digital Marketers do not require coding knowledge or programming skills in digital marketing. A digital marketer with coding skills can be a great resource for a business, but it’s not a necessary skill that a digital marketer needs to have.

Q. Is digital marketing in demand?

According to Linkedin, the industry is growing every year and has the greatest number of job openings. Businesses need digital marketers in fact every business needs digital marketers to attract and retain customers. So of course digital marketing is and always will be in demand.